Advertising on your car

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Services for Real Estate Pros with InSite Virtual Tours

Has anyone had people contact them because of advertising they saw on your car? Just wondering what the statistics are for this. I'm thinking of adding my virtual tour contact info to the business car and am wondering which method to use (don't think I'll use magnets- tried before and they didn't stay on well or look as nice as I wanted them to).

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Rainmaker
364,255
Colleen Kulikowski
The Griffin Team @ Keller Williams Realty - Buffalo, NY
Creative Real Estate Solutions...

Several Realtors here have their website address on their back window.  Not too in your face, but subtle....  If you have an easy web address to remember I would suggest that....

Sep 05, 2006 10:38 AM #1
Rainer
8,382
Lisa Simpson
Mortgage Options - Summerville, SC
I have my back window done as well as the tailgate wrapped.  I have had a lot of calls plus people always notice.
Sep 05, 2006 10:40 AM #2
Ambassador
583,369
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

I would concur with the website addy in the window, if you have one that is easy to remember and works well. You want people to see more than just a virtual tour. You could have a link to your virtual tour on your website.

In my opinion (and trust me, it's a very humble one), I am not a big fan of magnetic car signs. I think they're a tad bit tacky. But then, many agents who are perhaps slightly more "brash" and colorful find success with such marketing schemes.

Remember, perception is reality. How you market yourself will build and reflect what people think of you.

Sep 05, 2006 10:58 AM #3
Rainer
15,169
Steve Campbell
Century 21 Commonwealth Real Estate - Georgetown, KY
I have used magnets for over a year and haven't received one call from them.  I currently have a magnet on the back of car with my website on it, so I am not sure how many hits I get from that.  I do think the website address is the way to go. 
Sep 05, 2006 11:07 AM #4
Rainer
33,097
GA-agent.com Georgia Real Estate Directory
GA-agent.com - Canton, GA

Web address with fairly large font as decal /stickers is what I was considering as well.

I have an SUV so there is room on both the back and sides of the vehicle...I'm curious as to which would be more effective.

If I were to put "GA-agent.com" on both the sides and back of my vehicle...I think it'd be a bit too much.

Sep 05, 2006 11:21 AM #5
Rainmaker
468,753
Alexander Harb
Knights Investing - Mesquite, TX
Dallas, Texas Real Estate Investing

I am looking into 2 3 inch high lettering on the back window of my car with my websites on it....

Very cost effective and tax deductable......

Sep 05, 2006 11:45 AM #6
Rainmaker
614,213
Eric Bouler
Gardner Realtors, Licensed in La. - New Orleans, LA
Listening to your Needs
We have a pretty girl in the office who got the magnetic signs. She got so many calls she had to take them off. So people will notice.
Sep 05, 2006 12:01 PM #7
Rainmaker
365,204
Carolyn Nelson
Realty One Carolina, LLC - Burlington, NC
Your Triangle to Triad Real Estate Expert!
I think the name, domain and phone is a good idea on the sides and back.
Sep 05, 2006 12:55 PM #8
Rainer
508,770
S. Leanne Paynter ☼ Broward County, FL
United Realty Group, Inc. - Davie, FL
Davie, Plantation, Cooper City & Weston Specialist
Stay away from magnetic signs -- I've heard from agents who use them that they're problematic.  Your website URL is the way to go but just be sure to use both upper- and lower-case lettering... makes it much easier to read, especially as people drive past your vehicle.
Sep 05, 2006 01:12 PM #9
Rainer
96,539
Karen Villa Schweinfurth
RE/MAX Northwest Realtors, Inc. 425-308-3669 - Everett, WA
ABR, CRS, SRES, CyberStar

I'm not a fan of magnetic signs on cars or posters on grocery carts,or park benches. My humble theory, that people that you attract using these methods, I really wouldn't want for clients.

Delve into your data base and start working for referrals. Referrals is the name of the game.

Sep 05, 2006 01:23 PM #10
Rainer
32,037
Ken Stampe
iBrandPlan.com - Grow your e-Profile & Brand - Dallas, TX
iBrandPlan

I'm not a big believer in finding my next client by hoping they saw my car. If you drive a 7 year old Toyota Camry are they unlikely to call because you look unsuccessful? If you drive a 2006 Cadillac Escalade will they not call you because it looks like you don't need the money?

I don't know and you can overthink it a TON. Understated is probably best if you do it at all but I prefer the referred customer who is anxious to talk to me versus a blind call because they saw the back of my Ford Truck.

Ken Stampe HomeLoanDFW.com

Sep 05, 2006 01:31 PM #11
Rainmaker
592,907
William J. Archambault, Jr.
The Real Estate Investment Institute - Houston, TX

Signs on the car may be good for that pretty girl, but is she really selling real estate?

Every really good salesmen I know is a type "A" personalty, they normally drive at least 5 miles over the speed limit and very likely to be on the phone when they cut you off, or change lanes without signaling. Between anointments they are running around, speeding in a big gas burning car. Now if you believe any publicity is good publicly, go for it.

Then there are the rest of the staff. Their rides are either older or so small that just the idea that they would except me to get into it is offensive, and the idea that you'd except my wife to get in that little back seat is absurd. Then there is the small older two door!

There are hundreds of cars on the road everywhere, often thousands, and some times a million. How many of them are buyers looking for an agent? I believe the only thing you're likely to do is offend a lot of people.

Bill

William J Archambault Jr

The Real Estate Investment Institute

www.reii.org

PS: I know that there are 50 other stores that share the parking lot with the adult book store, but do you really think people going by are going to believe your at the printers? Of course that bar has the best hamburger in town.

Sep 05, 2006 07:16 PM #12
Rainmaker
160,675
Jay LaGace
RE/MAX Realty Team - Cape Coral, FL
Cape Coral / Lee County Real Estate - 239-443-8795

Its all about making Contacts and being noticed. What do you think people said about the sign Ray Croc put up in front of the first McDonalds he built?

The more contacts you make, the more people will remember you, the more they remember you, the more calls you will get. Brand yourself with an Image or saying that will represent who you are and let it take its course.

Sep 06, 2006 07:24 AM #13
Rainer
17,022
George Galvan
Professional Real Estate Partners - Gilbert, AZ
I strongly recommend advertising on your vehicle. I have magnets as well as my website and phone number on the back of my wife's vehicle as well. I do this in order to write off the car payments as advertising. Since I use my vehicle only for work I write that off 100%.  Check with your tax adviser to see how you can save money by advertising on your vehicle and what is required. From wh I understand the law changed recently. Your tax adviser should know this law. If for instance you purchase a vehicle over a certain weight you can write it off did change.But...I am not a tax adviser. :o)
Sep 06, 2006 07:50 AM #14
Rainer
55,577
Dawn Shaffer Life is good!
Battle Ground, WA

Today as I was approaching my SUV, a realtor stopped me to say "You are obviously doing a virtual tour of this house..tell me, what do those run? I'm a realtor." We had a pleasant chat.

Another time, I got a call "I must be sitting next to your husband, because it says All About Virtual Tours on the window." We did a tour for him also.

The main reason though Becky are the neighbors when you're parked outside doing a tour. They will check out your work on this house and if they like your work, they'll ask their real estate professional to call you....it's happened more than once to me and I don't think it would have happened as often without the vehicle signage, since in our area RMLS does not allow branding.

Sep 08, 2006 12:10 PM #15
Rainer
7,593
InSite Virtual Tours
InSite Virtual Tours - Eugene, OR
Thank you for all your advice- I'll be looking into it.
Sep 08, 2006 03:28 PM #16
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Rainer
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