These are some of the biggest mistakes I have seen people make when trying to optimize their websites to rank well in the search engines…
1. Bad titles. Titles are literally the first thing that search engine spiders see when they look at your website, and often your customers too. They are a great way to tell a search engine what your page is all about, and they play a significant role in ranking if used properly. Place your keywords in the title, but don’t go overboard. Here is an example of a good title for a page optimizing for Phoenix real estate: “Phoenix Real Estate, Phoenix Homes For Sale - John Smith Realty”. Also, don’t forget to change your titles. Each page on your site should have a different title optimizing for that particular page.
2. Bad Content or No Content. Do you have one of those cookie cutter real estate websites that comes with pre-written “how to” articles on real estate? Dump ‘em. They look good on a new site, but they are worthless because there are 1,000 other agents that have the same content. Learn how to write. Start a blog. The key to good ranking, and a sticky website is content. Make it useful, make it readable, and make it fun.
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