What Repeat Buyers Want Most From Real Estate Professionals

Home Stager with Property Staging Consultants

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What Repeat Buyers Want Most From Real Estate Professionals

Help you find the right house to purchase - 53%                                                                                                                                                                Help with price negotiations - 13%                                                                                                                                                                                                 Tell you what comparable homes are selling for -11%                                                                                                                                                         Help determining how much buyer can afford -                                                                                                                                                                 11%Help with paperwork - 8%                                                                                                                                                                                            Help find and arrange financing - 2%Source: 2007 National Association of REALTORS® Profile of Home buyers and Sellers                                      Real estate agent - 84% Internet -84% Yard sign - 59% Open house - 48% Home book/magazine - 31% Builders - 24% Television - 9% Billboard - 7% Relocation company - 5% Source:  2007 National Association of REALTORS® Profile of Home Buyers and Sellers                                         Did you Know?Minorities now account for 29 percent of all households, up from 17 percent in 1980 and 25 percent in 2000. The minority share is likely to reach about 35 percent by 2020.

Persons living alone are expected to account for 36 percent of household growth between 2010 and
2020. Three-quarters of the more than 5.3 million projected increase in single-person households in 2010-
2020 will be among individuals aged 65 and older—a group that has shown a marked preference for
remaining in their homes as they age.

Source: State of the Nation's Housing 2008 (Joint Center for Housing Studies)

Information Sources Used in Home Search

 For Sale By Owner (FSBO) Statistics

Did you know?
. . . the typical FSBO home sold for $187,200 compared to $247,000 for agent-assisted home sales.

FSBO Methods Used to Market Home:
Yard Sign . . . 50%
Friends/neighbors . . . 29%
Newspaper ad . . . 31%
Open House . . . 25%
Listing on the Internet . . . 21%

Most Difficult Tasks for FSBO Sellers:
Getting the right price . . . 15%
Understanding paperwork . . . 18%
Preparing/fixing up home for sale . . . 15%
Attracting potential buyers . . . 9%
Having enough time to devote to all aspects of the sale . . . 7%

Source:  2007 National Association of REALTORS® Profile of Home Buyers and Sellers                                                                                         Technology Statistics

REALTORS®' use of email for business - 50% of REALTORS® communicate with their clients by e-mail more than 50% of the time

Real Estate Web Pages -
Does your company have a website?
yes - 89%
no - 8%

2007 National Association of REALTORS® Member Profile 

Technology Products used by REALTORS®:

The typical REALTOR® spent over $1000 on technology in 2006.

Digital cameras were the most popular technology product among REALTORS® in 2006 (92%), followed by  desktop computers (79%) and cell phones (72%).

The most frequently used operating system is Windows XP (87%).

The top places where REALTORS® place their listings are REALTOR.com, their broker's website, their own site, and their local MLS site.

Source: 2007 REALTOR® Technology Survey 


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