Let's Do Away with the Dorky Announcement Letter!

Education & Training with Sell with Soul

Please, please, please! Can we do away, once and for all, with the dorky new agent announcement card, letter or whatever else that agents use to announce their exciting venture into real estate??!!

Here's a typical letter:
"Dear Friend, I'm pleased to announce...blah, blah, blah...my company is great...blah, blah, blah...I promise to provide the highest level of service...blah, blah, blah...please send me referrals. Love, Me"

Nice, but so what?

First, if you are new in the business, I strongly urge you not to announce this fact to the world. Sending out an announcement that you JUST got your real estate license and are looking for business won't give anyone much motivation to call you. Okay, well, maybe your mother and your Aunt Lou, but no one else.

I'd rather you approach your "announcement" a little more casually. Just slide into "being in real estate."  Don't make a big deal that you Just Got Your Real Estate License and are Looking for Business. No, simply start communicating with people you know and "reminding" them that you're in real estate. Most of those on your SOI list haven't been keeping track of your every movement (sorry), so if you're suddenly in real estate, they won't think twice about it, probably. They might even think they forgot that you were a real estate agent! And that's fine.

So instead of sending out a formal announcement, here are some other ideas for getting the word out:

√  Send out an e-mail offering your friends some promotional item or service. Don't mention that you just got your license; pretend that you've been selling real estate for a while now and "Gee, I've been so busy I've lost touch. Let's get together soon!"

√  If it's holiday time, send out holiday cards with your business card enclosed. Write a "personal" note in each "What a great year it's been! Looking forward to even more prosperous 2007 for all of us" or something like that.

√ Send out a "Happy New Year" (any time of year) family newsletter with all the happenings in your life, including your venture into real estate. Don't be specific as to when your career started--just that it did start and you love it! Be sure to include your business card.

√ Put together a mini-newsletter with a description of special services you offer, as a local real estate professional. If you have a digital camera, you could offer to take pictures of your clients' rental properties for their online marketing. Or before-and-after shots for clients who are doing extensive remodeling. Maybe you could offer to take photos of your friends' belongings for insurance purposes. I offer my graphic design services to friends for garage sales, rental property flyers, etc. Very few people ever take me up on these services, but it gives me something of value to offer.

√  Send thank you cards every day...to anyone who helped you out that day. Some sales trainers advise sending out five thank you cards every single day, and it's not a bad idea. Not only does this practice put you in a grateful frame of mind, it also gets your business card out there in the hands of the public.

Open your mind...can you think of anything you could mail out to your SOI that would have value to them, yet give you the opportunity to push your business card at them? You don't have to send the same thing out to everyone--if you belong to a special interest group, maybe you can clip a relevant magazine article and send out copies (along with your card and a short note). Brainstorm ideas, write them down.

Or, send out the dorky announcement. It's okay if you do that, it's just not special and it makes it kind of obvious that you're fresh off the turnip truck, so to speak.



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Dorky Announcement Letters - DEDorked!

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thanx and it was great idea i loved it your site is wonderfull






Apr 22, 2010 12:08 PM #68
Amanda Baker
Prudential Linn Real Estate - Wareham, MA

Jennifer, what timing!  I was literally just typing out a send out letter, addressed to my family and friends, letting them know I recently received my license,...so on and so forth.  I was stumped on something and had to do a  search online and that's when I came across your blog!  At first I thought the send out letter was a great idea, professional, and the thing to do when first starting out.  After reading your blog, made me realize that I might sound like I'm a little "desperate" for business, and I do not want to come across that way!  I definitely like the ideas you suggested and will be taking them into consideration.  If I have any other questions, may I contact you?  Thank you!


-Amanda Baker


May 10, 2010 02:45 PM #69
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Amanda - Please do! Glad we caught you in time... ;-]

May 10, 2010 11:58 PM #70
Lisa Hickling
Brampton, ON

Just in time! Great insight. Thanks.

Jun 13, 2010 04:14 PM #71
Effy Delmedico (Century 21 T.K. Realty)

Good morning Jennifer,

Just found your blog on NEWSGENI.US and I love it. Your advise is so practical and the way you give it is so endearing and funny. I, too, sent out the "I'm a new agent" letters years ago when I started. NEVER got a response...what a surprise. I went to several self help seminars to kick start my career, started a website, sent out videos, staged peoples homes for free etc....most of which didn't yield the response I was hoping for. Wish I would have seen this back then. It would have saved me thousands of dollars. Because I live in an area with several agents being family, I kind of lost the "family sphere is influence".  It's when I got my first walk-in clients and worked my fingers to the bone, is when my sphere began. Referrals, referrals, referrals.

Thank you and I wish everyone much success.


Effy Delmedico

Century 21 T.K. Realty





Jun 24, 2010 04:29 AM #72
Virginia G.

Really good ideas Jennifer.  I too am a very new agent and received my announcement cards from the office.  I will definitely open up my mind and send personal notes rather than traditional "dorky" announcement letters.



Jun 26, 2010 10:00 AM #73
Stephanie McAdams
Better Homes & Gardent The Masiello Group - Rochester, NH

Funny. Like others above, I was searching for what to say in an announcement and your article popped up and was going to skip this article because it's dated 3 years ago but found it to be indeed helpful. I guess I was following the advice of experienced agents and the routine of other new agents. All along throughout the process of changing careers, I have had a goal of contacting friends/acquaintences either by email or phone to catch up and let them know about my career change.  Since then,  I have kept in touch with them just to keep the connections open. I necessarily don't think I will get business from friends but certainly hope this method will keep me on their mind if the subject comes up in conversation.  My other method is to send out business cards to my old neighborhood and maybe another neighborhood or two. The announceent won't say that I'm a  new agent just a simple hello and business card enclosed. It can't hurt.

Jul 03, 2010 03:23 AM #74
Diane Diaz
This is a very nice sample,tips and guidelines on how to write a <a href="http://www.writeletters.net/">formal letter </a>.Thanks for sharing it with us.I'm pretty sure a lot of people out there will find this blog of yours very helpful.

Jan 24, 2011 09:58 PM #75

Would like to be connected.  Send me more info.  Thanks.

Nov 15, 2011 05:35 PM #77
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Apr 02, 2012 01:02 PM #78
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Apr 05, 2012 03:19 AM #79

Im sorry, but what is the birthday card idea?  it sounds interesting!

May 01, 2012 12:18 AM #80
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

I can't remember what the birthday card thing was exactly - is that crazy? I think I sent out a birthday card on MY birthday and somehow tied it to real estate... but then decided it was kinda dorky actually...so I took it out of the post.

May 01, 2012 08:17 AM #81
Ron Cooks
The Real Estate Marketplace - Killeen, TX
Texas Real Estate, Ft Hood/Killeen Homes for Sale

Jennifer, I'm a huge fan of your work. Yet another article that was spot on!

Jun 16, 2014 11:59 AM #82
Nattalie de la Mothe
Maximum One Greater Atlanta Realtors - Atlanta, GA
Selling Atlanta Homes like a Boss

LOL - I was about to send my sphere of influence announcement letter. So happy I read this first!

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Feb 17, 2017 07:00 AM #87
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

What do you think about "changing companies" announcements? I'd love to know your ideas.

May 04, 2017 02:31 PM #88
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