Strip Down and Clean Up for Envision 360!

Real Estate Sales Representative with Greater Atlantic Shores Properties at Atlantic Shores Cooperative

I previewed a house today!  The realtor is considering using my services for a Virtual Tour!  Yeah!  We met on Saturday at an Open House and ended up talking about a listing of hers that has been sitting on the market for a while......  I went for a preview.  

This house is 2 blocks to the OCEANFRONT.  Walk, Bike even crawl to the OCEAN!   DOCK your BOAT in the back yard on Rudee Inlet.  3 large bedrooms, 2 full and 1 half baths.  Sun room overlooking the dock and water.  

Does it get any better than this?  All for $699,000.  (A reasonable price for the location and amenities for our area!)

WHY is it still sitting?  

My new agent friend asked for honest feedback.  Would a Virtual Tour be a proper marketing tool for this property?  And the Question of the day...What needs to be done to get it ready?

ENTER the PROPERTY and what do I find???????

WALLPAPER, WALLPAPER, WALLPAPER!  From the 70's, flowers, bright colors, dark trim, old cabinets, shaggy carpet, lights on chain hooks, BLUE tub, shower, sinks and toilet!  We are talking Lego Blue!  Etc.

So my HONEST feedback....  Are you Ready?  

Keep in mind, this is not a FLIP, this is a sweet elderly lady who has moved into a retirement community, she has equity! 

1. STRIP the Wallpaper

2. Paint it neutral

3. CLEAN it again, after sitting on the market for 6 months, the dust piles up and a few little bugs wonder in.  Spider webs are an instant turn off!

4.  Address the landscaping, the season has changed.  Summer flowers have died back, leaves and pine straw are starting to take over!

5.  Take down the old DRAPES!  At some point, they were custom made to SWAG just right and match the furniture.  Now the furniture is gone and the swags are faded!  Time to Strip those windows down!

And the answer to the other question...

YES, a virtual tour is an incredible addition to your marketing plan.  No matter the size or condition of the home, allowing potential buyers inside for a look on the internet is a PERFECT way to generate interest in your listing. can help market your listing today!

Comments (4)

June Piper-Brandon
Houwzer Inc - Baltimore, MD
Piecing Dreams One Home at a Time

Agents don't do their clients any favors if they aren't honest about how the home shows or how the seller would like it priced.  Agents need to be up front and honest with sellers so their homes don't sit on the market forever.

Sep 22, 2008 06:08 AM
Elizabeth Nieves
The Elizabeth Nieves Realty Group - Durham, NC
Bilingual Raleigh - Durham North Carolina Real Estate Team

Oh...this takes me back to a nightmare listing I had years ago. There was wallpaper on top of the wallpaper. It finally sold, but MAN! GREAT ADVICE! GBU!

Sep 22, 2008 08:59 AM
JoEllen Stranger-Thorsen
Eustis, FL
Lake County, FL

I remember a house, oh it's been at least twelve years ago. The sellers just could not understand why it wouldn't sell -- truly a great price, exclusive neighborhood, beautiful home -- they could not believe that stripping the wallpaper would make any difference. The home was gorgeous but the wallpaper was very traditional, floral, kind of stuffy and without furniture (they had moved out) it just didn't work.

Sellers need agents to explain what is needed to obtain the best for them.

Oct 05, 2008 02:24 PM
Debbie Walsh
Shahar Management - Middletown, NY
Hudson Valley NY Real Estate 845.283-3036

Yes the wrong wallpaper is definitely a deal killer.  No one wants to deal with removing wallpaper. 


Apr 05, 2009 12:01 PM