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Am I a rooster or a chicken?

By Becky Fields Home Staging and ReDesign

Home Stager with Becky Fields Home Staging and ReDesign

April 05, 2007 05:23 AM

I belong to a networking group and met with one of my fellow members for a one to one to find out about each other's business and how we can help each other by referrals. This member has a carpet cleaning, tile & grout cleaning, janitorial business and we could exchange referrals easily.

We went through our little questionairre, and at one point I said something to the effect, "I visit Open Houses and when I see a house which is not showing well, I tell the Agent or the homeowner they should consider Staging as a way to make the house look it's best". Something like that.

Well she said no, I should tell them my service is a necessary one and I could help them make the house look better, more presentable, etc. In other words, I am saying...you should stage, whereas she is saying... you need to stage. I said that sounded cocky and she said, no it's just the plain truth.

So what do you think? Am I not being forceful enough when I tell homeowners they should consider Home Staging. Should I say they need it?

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Kimberly Wester

Valparaiso, IN

Becky - I feel (especially in that situation) you are offering your professional opinion and if you think the house NEEDS staging, you should state it as fact - not an option.

Apr 05, 2007 08:55 AM

Karen Otto

Home Star Staging - Plano, TX

Plano Home Staging, Dallas Home Staging, www.homes

Almost every home can use some staging from the highest end to the lowest end - it's just a matter of how you present it. A consultation would be a great "in" for any level of staging of any property. You'll give them the perspective from the "eyes of the buyer" and I can see this report actually becoming a standard as part of a listing presentation in the future.

Do what YOU feel comfortable with and change it up over time- step out side your comfort zone when you can. You may not be feeling confident enough to go in crowing about the fact they HAVE to stage - that's ok - the more you say it and do it the more you'll truly see it and as your confidence grows so will your marketing and your approach. When you go to Open Houses, you are "cold calling" so I can understand your tact in your approach to Realtors, not to offend them but to educate. Good luck and this was a good question.

Apr 05, 2007 10:23 AM

Michelle Minch

Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA

Home Staging Los Angeles and Orange County, CA

IMHO, saying you "need" to stage is more business-like and direct, and more authoritative. Saying you "should" stage is not as direct, and gives the potential client more wiggle room to think of why they shouldn't stage. Who can argue with "You really need to stage this house if you want it to sell quickly and for more money"?

Michelle Minch, Moving Mountains Design, Pasadena, CA

Apr 05, 2007 10:54 AM

Am I a rooster or a chicken?

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