To Real Estate or Not to Real Estate

By
Real Estate Broker/Owner with Daytona Condo Realty, 386-405-4408

I have run into Aaron Auxier's post How to lower your chances of getting a new real estate client by 50 percent when blogging.

This is a well written post, in strong terms showing us how we can ruin our chances of opening the gates to Paradise. Do not do this or you lose 50% and do not do that or you lose 20%... Educate the Buyers about real estate...

This is not the first time we hear that this is a real estate site, and we are limited strictly to real estate. Educating consumers about real estate is not what we as agents do best. Practice real estate and educating consumers about real estate is not the same. And while my license gives me the right to practice real estate and does not preclude me from educating, it does not mean that we are born educators.

For me AR is a terrific University. This is a wonderful source of information, and it is always just a click away. Then this is a terrific social place.  Am I limiting myself because of my priorities? Maybe. But this is fine. I found what I wanted, and educating consumers about real estate is not #1 on my list. I'd rather educate myself on the issues, and enjoy socializing. How bad does that make me?

Of all the groups on Active Rain, how many of them are purely Real Estate?

Assuming that 110,000 + members are not all educators, I do not see any problem if we can be a more diverse group than just agents posting listings. If someone forgot, we are people, we breathe, cry, laugh...

Each of us here finds what they want to find. And if someone writes and places posts on Silent Majority, which is on the conservative side, others find refuge in Dissent, which is on a liberal side. Some do not talk politics, but talk families and there is a group for them. MeMes are not purely real estate, as well as hundreds if not thousands of other groups on AR.

Why would anyone try to narrow AR to their own agenda... when saying that agenda is what killing us?

And where the heck are you getting this statistics: 50%, 20%, 10%? I am a conservative, and my attorney is a liberal, and we enjoy the company of each other. Do you really change your car mechanic because you vote differently? Or your dentist would pull extra teeth because you disagree? And while I do not talk when dentist is pulling my tooth, I do talk to my barber, and I am still alive, though politically we are on different sides of a barricade and he is the one with the razor in his hands. Are you even on the same side with your grown up children?

My friends are not gathering around my table because of their political preferences. I do not choose service providers because of their political preferences.  

When we all sing in unison, it is not a choir, it is a disaster.

If I were a buyer, I will be looking for a personality. Not an educator. And in Poinciana, FL I would pick Bryant Tutas. He is a live person with personality. And I believe that he is an excellent communicator.

In Salem, Oregon I would go with Melina Tompson, and in Madeline Island with Eric Kodner. I do not have a clue how Melina is going to vote, and we might have different views with Eric.

We all have space here, and there is no need to steer everyone in one and only direction. And no need to scare those who dissent, that they would lose clients. Maybe they are shining as personalities enough to get clients just because of that?

The beauty of it is we all can have what we want. You see it as money-making machine, fine. I do not have a problem. As my not seeing it as a money-making machine should not be a problem. Maybe it is time to stop fighting for the purity of AR. Imperfections make it great. Limiting it to pure real estate only is like castrating. Some of us prefer it a la naturel 

So, be yourself.


Jon Zolsky, your Daytona Beach connection
www.BeautifulFlorida.com  

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Rainer
17,575
Richard Harbin
Century21 AAIM - Knoxville, TN

I agree personality goes along way! And thank goodness its not looks! I try to blog about anyhthing I think of when it comes to Real Estate. It may be by way of instruction, enlightment, or observation. I almost always try to leave material for feedback and want to generate a discussion! Hearing from my fellow Realtors is a great way to learn new things and hear different viewpoints. Thanks for bringing it up Jon! Richard

Sep 23, 2008 02:21 PM #39
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Aaron - I did not have luck commenting on your post. I wrote one comment, but because of the server glitch, it went anonymous. I rewrote it, and it again went there anonymously, and it was awkward. Then the system went down on me and I could not get on AR that evening at all. So I opened Microsoft Word and started writing being catapulted from your well written post and comments that I read before being kicked out of the server.

No, I have not read this post and the comment that you mentioned, and no, I did not read the note that you added to your post after receiving the comments. But it is not really that important. I did not write it against you, I liked how you write, and, actually I was very pleasantly surprised not only with this post, but with one that followed, about the mistakes we make when blogging. I think that AR got a new star.

I do not say that you are wrong, I just add my perspective. I do not think that there is only one and only way to do things, and it pertains to how we blog, and how we present ourselves. Years ago I checked Network Solutions and suggested that we register NoBSrealEstate.com and form a company No BS realty. My wife was so adamantly against it that I had to chose and family won. Recently I read that the whole slate of those NoBS this and that domains were very successful, and cost a lot of money. So, my wife saw our image as corporate, serious/professional. I always tend to more No BS, humor, more face-to-face type. Both are valid, both can be successful. I know offices, where the agent can't come in jeans, and offices where you can be in shorts. There is no statistical data on how much wearing shorts affect the business.

I think, there is no rule. If everyone is wearing a suit & tie, you either be like everyone else, or be one of a kind... and different. It is not what you are wearing, it is whether you look a genius or stupid. And one can pull it off and another can't. It is that simple.

Of course, norm is very important in our lives, but if we want to stand out, and everyone is screaming that we have to, then it involves some bold moves. In this war for the client personalities win. You can beat the knowledge by learning and attaining, you can beat the experience by working and perfecting your skills, but you can't beat the personality.

I think that one very important difference of our times is that website could hide us behind. You could have someone put a nice site, and clients had no clue who were behind this website. We could pretend that we are big, or powerful, or whatever.

Blogging is like letting people inside, and you can't hide. A few blogs are enough to see who you are. You can't hide behind the blog. This is how in the age of anonymity and Internet we ended up face-to-face. Isn't that fascinating?

It is like looking in the mirror. Do I see anything? Am I for real?

Sep 23, 2008 02:31 PM #40
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Aaron Auxier - "Hollywood's Connection to Vegas"®
Realty ONE Group - Las Vegas, NV

Jon,

All excellent points you make.  I like the jeans comment, I feel that those who can sport jeans (in many ways) come across as very genuine.  I specialize in a very high-end luxury environment, yet I dress casual.  I like people to know that I am tangible, real, and genuine (not jaded by the scene etc.).  You are correct, some can pull that off, some can't.  There is a time for suit and tie as well ---- that is BEFORE you become so enlightened that you don't need one to show who you are!  LOL.

Hey Jon, being that you enjoy personality and the genuine soul when it comes to writing, I'd love for you to check out how I write in my monthly VIVA VEGAS! Luxury Real Estate Update.  I spill my guts, and write from the heart - it;s my truest work.  VIVA VEGAS! is what helped me get to where I am today (as far as my career and spiritual awareness) in life.  Below is my latest edition - I'd love to hear your thoughts.

Aaron Auxier's VIVA VEGAS! Luxury Real Estate Update - September 2008

Sep 23, 2008 02:49 PM #41
Rainer
118,460
Erin Stumpf (Attardi)
Coldwell Banker - Sacramento, CA
916-342-1372 / DRE# 01706589 Sacramento, CA

Funny - so much of my business comes from blogging that I really think posts like the one you refer to have zero merit.  I can attribute 11 transactions directly from my blog.

Sep 23, 2008 03:13 PM #42
Anonymous
Sheila Reeves

I've always thought we should blog about anything of interest to us that may be of interest to other people. The funny stuff, the serious make you cry stuff, the warm fuzzy feeling stuff and anything else within reason that lets people know who we are.  After all, they are choosing a Realtor who is a person too.

Sep 23, 2008 03:20 PM #43
Rainmaker
1,558,046
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

Aaron . . . you made a TYPO . . .funny, but the world didn't come to a grinding halt.  But, it should have!  HA HA HA

 

". . . and was completly one-sided and bitter."

 

Sep 23, 2008 03:39 PM #44
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Nicholas - Thanks for the feature. I feel flattered

Eric - Unless you write fiction about non-fiction real estate, you are OK (LOL). Though real estate now is better than fiction.

Margaret - BTW, I surf AR and often find bits and pieces of important information, that I did not even think about. So, on the one hand, there is a lot of information, that I purposely find, and on the other there is a lot of information that finds me. Truly a remarkable source.

Aaron - "Beverly Hills mentality" sounds strange. I think what we see right now is agents deciding on whether to stay or leave. The feeling is that there are more agents than there is business out there. In that sense I think we are going through a radical change, as even coming back the market will be drastically different, and our role in the process will be drastically different. This will be the first time, where so called Internet Empowered Consumers (Michael Russer's term) would be able to do the whole process of buying real estate without an agent from start to finish. Should we be able to show the value of us taking upon us the task of running it for them, we will be OK. Not because they can't do it themselves, as they now can, but because we would save them time doing the stuff for them while they are doing other things.

It is like oil change. We can do it ourselves, but we prefer not to. But if the oil changing businesses become a problem, we would turn to  10-graders and let them do that.

The problem for many agents is that they feel that we are indispensable. Not really. Not more than travel agents, who lost airline reservations to open booking on the Internet.

What we had exclusively before was information about properties for sale. You want it, you talk to me. Now the information is open. And from the dictating force, we became the service providers. Knowing what is our service, and how this will help our clients is the key to surviving.

We most probably will lose a lot more agents, but those who stay would be more perceptive to "Beverly Hills mentality".

Sep 23, 2008 04:10 PM #45
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Aaron Auxier - "Hollywood's Connection to Vegas"®
Realty ONE Group - Las Vegas, NV

Carla,

Thank you.  I make mistakes all the time, even when I try real hard and spell check and proof read, etc.  LOL.

But I try!  And sometimes it gets late.  That's my story and I'm sticking to it.  :)

Sep 23, 2008 04:24 PM #46
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Hugh - How about warm climate and warm/friendly people. Anyway, right now there are only two states that make waives: Florida (because we live here) and Alaska, where Jesse Clifton is our AR representative, so that one day we all go there and catch all the salmon out there.

Richard - I woudn't mind looks, but looks disappear before we figure how to use it (LOL). I agree, discussions bring something new. There were several times when I was so sure about things, and comments made me change my position. Actually, a couple of times I was plain wrong on some issues. It is never late to learn, and it is never late to listen to those, who have what to say. Thanks.

Sep 23, 2008 04:29 PM #47
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Erin - 11 transactions traceable to blogging, this is an incredibly good number, not many have achieved it. Congratulations, you should be doing something right...

Sheila - Maybe there are people, who would like to deal with pure professional, where they have as close to a robot as possible. This is a possible scenario. I think that majority of people would prefer first to decide on the agent, to feel comfortable with him/her. Maybe only strong opinionated people who always insist on their way as the only way, would want robots. I think we are not so confident in the issues involved and in the process. Therefore for us the person is very important. We will instinctively look for someone who we would be able to trust with making serious decisions with those issues. For them the personalities would mean a lot.

Sep 23, 2008 05:16 PM #48
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Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

There are definitely personalities here on AR, like Broker Bryant.  I think that it is important that people consider what they write before posting, and that they be willing to live with those decisions.

Sep 23, 2008 06:20 PM #49
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Christine -  Is this the attorney in you that is cautious? Isn't it strange that in US, the land of the free, people are so afriad of saying, or writing what they think?

Disclaimers only indicate that we may not be that free after all. If all we can is to write about the number of properties on the market, and how many were sold within a day, week, month of year... is this our idea of freedom?

Sep 23, 2008 07:05 PM #50
Rainmaker
249,757
Mike Klijanowicz
Cummings & Co. Realtors - Perry Hall, MD
Associate Broker @ Cummings & Co. Realtors

Glad to see someone here who is not afraid to SPEAK UP!!!

Sep 24, 2008 04:02 AM #51
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Sharon Paxson
Compass - Newport Beach, CA
Newport Beach Real Estate

Jon - you make a very good point about allowing people to post what they choose to post! If the topic is not for that person - well then so be it. Perhaps another person will appreciate it.

Sep 24, 2008 04:29 AM #52
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Michael - maybe the next President should do a legal reform? Doctors would rather let you die by the book than try to save you and get sued for using unapproved methods.

Family doctor paying $80K a year in insurance? Where this $80K should come from?

Disclaimer, if you ever-ever die from anything, you and your heirs will hold me harmless...

Sep 24, 2008 08:28 AM #53
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Sharon - as my Alaskan friend Jesse Clifton says "Switch you mouse" and just go to another post. There are 110K+ members and everyone is welcome not to like me. Find what you like and who you like. Thanks for commenting.

Sep 24, 2008 08:31 AM #54
Rainer
13,161
Stephanie Pitel
Smart Referral Network, LLC - Glendale, AZ

Jon - Great post!  I seldom read posts about real estate!  We need the real estate information for consumers to access but how do they select an agent when there are so many?  I think they look for common values, expertise, personality and so on.  In all honesty, I'd pass on a top producer or someone with more experience (in any sales position) if another seems capable of doing the job well, has my best interests at heart and I like their personality.  We're selling ourselves and how else will people get to know us if we don't express ourselves?  It seems impossible not to offend these days and I'm starting to see people be a little less politically correct!

Nov 26, 2008 06:51 AM #57
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Stephanie - The last thing I want to see on AR are the listings: pure real estate. I am not coming here to be sold something. There are tons of sites that do that, and when I need it, I will  go there. On AR is my home, people who I communicate with, people that I learn from.

I am sure that if general public comes to AR, they are not looking for those who has the most listings, but rather look for people in their area, who they feel comfortable with. they find who they like, and then they would contact that person.

That's my belief

Nov 26, 2008 12:57 PM #58
Rainer
100,671
Cheri Smith
Prudential Gary Greene, Cypress TX - Cypress, TX
Realtor Prudential Gary Greene

I agree. I get sick of the "isn't this a real estate website" comments on my blogs. It's like they join a group and have no idea what the group is about. If all you want is to talk real estate....join that group.

Dec 02, 2008 05:10 AM #74
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Cheri' - You are right. For me Real Sstate is important part, but not the only thing that I need and I do not understand why people are so occupied with being so narrowly minded, sort of robots, or extension of their computers.

Dec 02, 2008 06:42 AM #75
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