Admin

Signage

By
Real Estate Agent with Keller Williams Realty

We recently purchased new signs for our listed horse farms.  We are very pleased with their crisp, classic look.  They are pictured below, please feel free to comment.   

We think the white is a great compliment lush, green pastures that characterize our properties.  I would be reluctant to use it for those of you who live in areas that get a lot of snow, if the white frame blends in to the ground during winter months.  I suppose you could use green for winter, and white for summer if the white blended into the snow too much.  Another way around that would be to shovel around the signs.  This could prove to be very timely, especially with the many listings you have. 

After ordering the signs, we also decided that we needed to have both agent's name and cell phone numbers listed on the sign.  We are currently in the process of ordering riders with our names and numbers.  Potential clients will now be able to contact us anytime, and know who we are.  By attaching riders, we will not clutter the sign by adding more content.     

Signage is so important because it might be the only contact you have with a potential client, and it could be their first impression of you and your company.  With signs, you also have little to no time to convey your message.  So many important things to take into account, and yet, sometimes signs get the least of our attention. 

Key ideas to remember... 

  • Visibility 
  • Boldness
  • Readability
  • Design
  • Branding/Image
  • Location

Questions to ask yourself...

  • Does the sign catch the attention of those who are passing by?
  • Is the message or image clear?
  • Is your image/message consistent with your brand? 
  • Can onlookers see the sign from all angles?
  • Is the sign appealing, unique, and engaging?

There are many elements in our marketing strategies that make our business successful, and effective communication encompasses a great deal; signage being just a piece of that.  Remember though, to your clients, signage might be the first piece they see, maybe the only they remember.  What's worse, it might be what they can't remember.  If they can't remember your communication with them, they can't remember you.  I don't need to tell you what happens if clients don't remember you, or your company. So, get out there, be unforgettable!  

Take care out there, from all at Horse Farm Partners

Horse Farm Partners  

Shirley Parks
Sands Realty 210-414-0966 - San Antonio, TX
Broker, 210-414-0966, San Antonio TX Real Estate

Beautiful, classy, classic looking sign.  This sign conveys a lot of information about you in a simple way.

Sep 23, 2008 02:42 AM
Kathy Fey
Fey & Associates - Dacula, GA

Your sign looks great.  I do agree that it is important marketing tool and does represent you and your company.

Sep 23, 2008 02:44 AM
Rita Sinclair
Alain Pinel Realtors - Hillsborough, CA
Your Scottish Realtor

Very clean and informative, very nice.

Sep 23, 2008 02:44 AM
Evelyn Panning
Property Connections Realty Inc. - Alturas, CA

That is one good looking sign.  I know that I had to give some careful thought to signage and colors in my market.  Many here have green and yellow which tends to blend into our landscape.  I chose blue and white -- and as long as my sign is above the snow line, even with the white, it really pops and looks distrinctive and different from others in this market.  ~ Evelyn

Sep 23, 2008 03:20 AM