A Dozen and a Half Ways to Make it Rain in Real Estate

By
Real Estate Broker/Owner with HomeRome Realty 410-530-2400 311291
https://activerain.com/droplet/4NSk

 What is your game plan for this changing market?

Too many people have accepted the "fact" that we're in a down real estate market. We need to remember that the media is trying to sell news, not houses. Ask the woman whose house has been listed for almost two months and she'll tell you the market is terrible. But then ask the man who just sold his house, and he'll say the market if fine!

Good professional Realtors® are busy listing and selling regardless of the scare stories in the press.  Late summer is always a slow time for real estate. At the end of August, people are stretching out the final days of summer vacation, doing everything they can to avoid returning to "real" life. Children are starting school, and parents are concentrating on class schedules and new wardrobes, not on finding a new home. But with September here attitudes are changing. Now's the time to be out there taking advantage of this market of opportunity.  Here's my list of a dozen and a half ways to "make it rain" in real estate:

•1.      Call ALL those buyers you had last year. Where are they? Many did not buy anything. There are homes to choose from now and no rush to make an offer. Get out there with your buyers and tell them about the opportunities.

•2.      Have the buyers send you their "Wish List," and then go make their dreams come true.

•3.      Don't sit around and get caught up complaining about the market

•4.      Do something to attract people - make your ads interesting, get on a radio show.

•5.      Sign up for the ActiveRain Real Estate Network, and join this free online community of real estate professionals.  You'll find a dynamic group with members around the country who are eager to share advice and experience to help everyone improve.

•6.      Start a blog. This online newsletter/journal is a great way to reach your clients and prospects and keep your name in front of them. Take a look at http://www.homeromeblog.com/.

•7.      Look at the expireds, FSBOs, withdrawn listings. They need us more than ever! Don't you think so? Harvest that crop of business.

•8.      Do something for the buyer and seller that brings them into the process. Offer them a place to tell you what they need, such as on your blog, or something like http://www.buyers4yourhome.com/.

•9.      Get back to basics! Go to meetings of WCR, neighborhood associations, business groups, cousin's clubs. Get out of the office. Get face to face.    Have kids? Go to their games and activities. Remember everyone needs to live somewhere. JOIN and be active in the activities that you enjoy.

•10.  Have your cards available. Remember my definition of advertising:  It is your job to let people know that you are in real estate, not their job to remember. Keep your name in front of the public.

•11.  Use your down time in the car to make phone calls.

•12.  Remember that a small gesture goes a long way. How many Thank You notes have you written this week? Do you have nice-looking Thank You notes? Do you have them with you, with stamps, so it is easy to take a few minutes to show your appreciation for someone who has made your day a bit better?

•13.  Take a class - GRI, ePro, etc. Keep learning, always.

•14.  Keep motivational tapes in the car and really listen to them.

•15.  Get a few agents together to brainstorm.

•16.  Start a mentor group. If you don't have a group, start with an agent you admire and respect and  ask what you can do to help them in their business. Ask if you can "shadow" them for a day. ( Look at Jonathan and Bryant's day). Offer to cover for them for a couple of hours whenever they need you. 

•17.  Take a prospective client to lunch every Tuesday.

•18.  Call an Active Rainer. We are here to help.

 

Now is the time to get listings, and at a full commission. A house that is priced right with a fair profit for the seller and a good value for the buyer - that kind of house will sell in any market including today's.

 

Remember the book Who Moved My Cheese? Well, Floyd Wickman said a few weeks ago, "I don't care WHO moved it. I just want to go find it." Go find your "cheese!" Go out and get your business, your buyers, and your sellers. 

http://www.homerome.com/

Baltimore,Md

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Margaret Woda 07/28/2010 05:33 PM
  2. Debra Davis 10/19/2010 03:33 PM
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thank you notes
wish list
httpactiveraincomactionreferralshomerome
httpwwwhomeromeblogcom
httpwwwbuyers4yourhomecom

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Rainmaker
89,016
Frank Harris
Keller Williams Realty Centre - Columbia, MD

Nice post Margaret, I just joined this group. Every market has an upside, find out what it is and go after it.

I have heard some great comments about Floyd Wickman and plan on reading up on his system and beliefs.

May 25, 2007 11:35 AM #18
Ambassador
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Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Welcome to Active Rain, Frank. I would suggest you read and listen to anything that Floyd has put his name on.

It is nice to see another Maryland agent here on AR. Please let me know if there is anything I can do for you. Have you seen my Historic property listing on Triadelphia Rd named Tatiana's.

May 25, 2007 12:19 PM #19
Rainmaker
284,767
Gene Allen
Fathom Realty - Cary, NC
Realty Consultant for Cary Real Estate

Thanks for the words of encouragement.  Now to get the sellers to be realistic about the prices they put on the homes would be great.

May 26, 2007 01:34 AM #20
Ambassador
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Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Gene, Welcome to Active Rain! You have to "help" the sellers be realistic.

 

May 26, 2007 06:05 AM #21
Rainer
10,648
Sandi Lincoln
Century 21 Preferred - Mason City, IA

Hallelujah!

MY NEW FAV THING is your number 10!!

Have your cards available. Remember my definition of advertising:  It is your job to let people know that you are in real estate, not their job to remember. Keep your name in front of the public.

 Thank you from IOWA!!

May 29, 2007 01:50 PM #22
Ambassador
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Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome
Hi Sandi, Welcome to Active Rain. Please let me know what I can do to help you here on the Rain. GIve me a call; would love to talk with you.
May 29, 2007 03:56 PM #23
Rainer
301,270
Vicente A. Martinez
Prudential Douglas Elliman Licensed Real Estate Salesperson - Woodhaven, NY
Realtor, Brooklyn - Long Island - Queens Homes
Some great tips... I especially like number three, I find that a lot of agents and mortgage lenders are very negative lately. So what I've done is to completely cut them loose. Great post.
Sep 05, 2007 07:58 AM #24
Ambassador
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Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome
Vincent, This post was written one year ago and is still current! Thanks for stopping by!
Sep 05, 2007 08:16 AM #25
Rainer
7,916
Claudia Clausen
Keller Williams Elite Realtors - Metuchen, NJ
Middlesex County Real Estate

Hi Margaret...

Thanks for the kick in the butt! I sure needed it! Alot of good stuff in your blog. We all need to get off our butts a little bit more and "Just Do It".

 

Sep 06, 2007 02:30 PM #26
Ambassador
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Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

You are so right, Claudia. This post was written one year ago and everything still holds true.

Welcome to Active Rain. I just went to your profile and it shows that you have posted 9 blogs but none are listed for me to read. Can we fix this?

Sep 06, 2007 02:54 PM #27
Rainmaker
444,555
Debbie Cook
Long & Foster Real Estate, Inc - Silver Spring, MD
Silver Spring and Takoma Park Maryland Real Estate

Margaret,

Wonderful blog for motivation! You hit on all the age old basics and the actions to take in the current market.

Thanks,

Sep 11, 2007 08:28 AM #28
Ambassador
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Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Debbie, Thank you.  These are actions to take in any market. Let me know when you are in the Baltimore area. Maybe we could do lunch or combine #17 and #18.

 

Sep 11, 2007 09:35 AM #29
Rainmaker
908,388
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Margaret Woda just re-blogged this post of yours, and it really resonates for today's market - maybe not too much has changed?  Excellent points and I love the book "Who Moved My Cheese?".  Thanks :)

Jul 28, 2010 06:06 PM #30
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Hi Margaret!  A re-blog of a 2006 post by Margaret Woda is reviving this one, for sure!  Funny that this applies just the same today as it did nearly 4 years ago.  And, I agree--I never say the market is horrible--it's always, "ever-changing!" 

Hope you're doing great and selling, selling, selling!

Jul 28, 2010 06:15 PM #31
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Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Margaret, Well no wonder I missed it - it's an evergreen post!!! :)

Seriously I too caught Margaret Woda's reblog and had to come by and say what a great list!  Even more so now that I know you wrote it almost 4 years ago!!!  Can we say cyclical?!?!?!

Jul 29, 2010 03:46 AM #32
Ambassador
703,111
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Oh, and the real estate market here in Raleigh NC? It's unbelievable!!!

Jul 29, 2010 03:47 AM #33
Ambassador
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Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Thanks to Margaret Woda aka  the other Margaret in Maryland for bringing this post back to life. After almost four years, it still holds up.  I even enjoyed re-reading this one.

Pamela, Thanks for letting me know about the re-blog.

Debe, I am listing, listing, listing and selling in this ever changing wonderful world of real estate.

Lee and Pamela, Cyclical and unbelievable!

Jul 29, 2010 04:12 AM #34
Rainmaker
137,563
Mary Kay Hopkins
Mary Kay Hopkins, LLC e-PRO, GRI, CRS, CRB - Lake Charles, LA
e-PRO,GRI,CRS

Margaret, I'm so glad the Other Margaret in Maryland revived this.  Talk about "some things never change."

Jul 29, 2010 04:43 AM #35
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I knew you would be!  My marketing for you has been working, huh?!  LOL

Have a great evening...

Jul 29, 2010 10:29 AM #36
Ambassador
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Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Mary Kay, That other Margaret is terrific. I once wrote a post about Margaret Woda when she passed me in points but cannot find it. If anyone comes across it let me know. Would like it re-blogged.

Debe, Whatever you are doing for me...keep it up!

Jul 29, 2010 11:25 AM #37
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