It happened again. Just the other day I was on a listing appointment when the prospective clients said, "Well I know this is a really bad time to try to sell. The market is awful". Why is it that people who have no idea on a market like real estate think they know exactly what's going on in their neighborhood or town from reading national news items? Real estate is very, very local. Sure, national and international events can influence all markets, but the local employment strength and the local consumer confidence is what drives the individual property values.
So, I explained that supply was down and demand was up. And her property is perfectly situated for a summer resident buyer with lots of disposable income, so there will be good demand. I compile a great deal of stats on my own as well as provided by our state MLS. So after reviewing these stats, my marketing plan and "checking me out on the web and with some of her friends" she selected me to sell her property over 3 other agents. As always, I dug deeper in asking why I was selected. (After thanking her of course). She thought I had a handle on the market because of the stats, that I was aggressive and the I was "a straight shooter". Full time professional realtors stand apart.
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