"Start with Good Content" - The SEO of Blogging" (Simple, Effective, and Overlooked)

Real Estate Agent with Fathom Realty West Sound WA State 52404

Jeff Turner was kind enough and technically skilled to provide us with a video feed from Dave Taylor's session at BlogWorld entitled "Ten Things You Need to Know About Search Engines & Find-ability." It's 52 minutes long, but it was clearly one of the better sessions during the conference.

I thought I would also share some of my notes and reflections from this session as well, so I'll be spreading it out over the next several articles.

~     o     ~     o     ~     o     ~     o     ~     o     ~     o     ~

Dave began with the most obvious and perfect foundational premise:

"Start with Good Content!"

With so many from the real estate industry jumping on the Blog Bandwagon, the clarion call for Good Content needs to be emphasized more than ever before! All too many times we approach blogging like we do printed advertising or static website content. We SELL, and PROMOTE, and BRAG! We take up all available space with our logos and jingles, our slogans and websites, our accolades and glamor shots.

Some (SILVERDALE WA REAL ESTATE) self-proclaiimed SEO expert (SILVERDALE WA REAL ESTATE) sold us a bill of goods, (SILVERDALE WA REAL ESTATE) and told us to stuff (SILVERDALE WA REAL ESTATE) our Internet presence with (SILVERDALE WA REAL ESTATE) relevant Key search terms. These little ploys (SILVERDALE WA REAL ESTATE) may trick some (SILVERDALE WA REAL ESTATE) into accessing your site (SILVERDALE WA REAL ESTATE), but without any good, meaningful content (SILVERDALE WA REAL ESTATE), they'll just click on through.

Dave continued by saying that it's content that drives Google (and by Google, he is referring to all search engines in general). Google analyzes semantic and contextual content to determine themes and topics. Semantics are 'What You are Saying' 'What Words You are Using' and 'How Frequent you Use Them.' Context refers to 'Who Links to You?' and 'How do They Link?'

Take just a moment and look at your blog archive. Look at your past articles through the eyes of today's savvy consumer:

  • Are you writing content that is interesting, valuable, and engaging?
  • Does your content offer any meaningful, practical advice or information?
  • Does your writing reveal anything about your unique personality, perspectives, or passions?
  • Is there anything that would compel your reader to return/respond?

I came across one of our member's blogs the other day where they had written nearly 1700 articles! With all that writing, how many comments do you think they had received? A thousand maybe? Several hundred? Nope, only two comments. Two comments in response to nearly 1700 posts!

Now I realize that our ultimate goal here is not to necessarily attract other real estate professionals as readers through what we publish to our blogs. Our intended audience should be potential clients - consumers. However, with only 2 comments over the course of almost 1700 articles, one has to believe that there's something sorely lacking with their content.

If you want to attract more readers, Start with Good Content.

If you want to keep them coming back for more, Start with Good Content.

And, if you want to convert your readers into potential clients, Start with Good Content!

(for the rest of this series, go to:

"Tantalizing Titles are Tantamount!"   

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Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.


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Christopher Johnston
The Johnston Team - Metairie, LA

I think that some people miss the fact that SEO is useless without good content. In fact I believe that great content is the best SEO and all the the 'tips and tricks' are just gravy.

Nov 26, 2008 12:18 PM #58
Kathy Toth
Ann Arbor Market Center Keller Williams - Ann Arbor, MI
Ann Arbor Real Estate Experts - Kathy Toth Team

Rich, I see you are featured often on the Rain. I am working my bottom off for content and nothing.  I feel like I am married to my blog - or on drugs I spend so much time on it.  I guess if I keep builing, they will come? info@KathyToth.com www.AnnArborTalks.com


Dec 14, 2008 09:18 AM #59
Sharon Paxson
Arbor Real Estate - Newport Beach, CA
Newport Beach Real Estate - Arbor Real Estate

Rich - great reminder about good content. Good content is the key  to developing readers.

Dec 19, 2008 01:51 AM #61
Teresa Boardman
Boardman Realty - Saint Paul, MN

don't forget the photos. Blogs don't hve to be all serious to engage readers. they do like to look at the pretty pictures and business does happen that way too. Google seems to like them well enough too. My two week old photo blog is already coming up high in the serps.

Jan 27, 2009 09:34 AM #62
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

TBoard:   I covered that briefly in The Name Game. But you're right. Using good, relevant images is many times overlooked. I am amazed at the stats I am seeing for the number of uniques my WP blog is getting as a result of image searches!

Jan 27, 2009 09:50 AM #63
Patricia Aulson
Realtor - Portsmouth NH Homes-Hampton NH Homes

Thank you for the blog today it's a lot to absorbe but I'll try to take it all in.


Portsmouth NH Real Estate

Jan 27, 2009 10:05 AM #64
Marian Gregor-Ann
Keller Williams - Ann Arbor, MI
Arbor area Real Estate

Hi Rich, I've read every comment here. I'll check out the BlogWorld when I have a little more time...  I've read about the 'keyword stuffers'. Those pages really do look so obvious and silly.  You know it when you read a post that is insightful, educational or just plain fun. You're working too hard. I think that you should have a cup of cocoa!

Jan 27, 2009 11:19 AM #65
Sandy McAlpine
Search Lake Norman Homes For Sale - Lake Norman NC

Great advice Rich. I see too many posts these days with lots of fluff and links to get more backlinks and repeating the keywords over and over again. And I understand that content should be interesting and engaging but these 4 page posts that people write on one subject are too much too! you lose me after 2 minutes

Jan 27, 2009 11:28 AM #66
Courtney Cooper
Team Leader/ Investor for Brand New Keller Williams North Seattle Office - Seattle, WA

tryingt o get better at that content thing  - LOL :)  Good points of course!

Jan 27, 2009 11:59 AM #67
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

A great post.  Very inspirational.  The key is quality of content I believe.  That is one reason why I don't write more.  I hope to figure out the balance.

Jan 27, 2009 12:49 PM #68
Chris & Karen Highland
eXp Realty - Frederick, MD
Integrity, Experience, Enthusiasm!

Rick, there is no way around it, a blog is all about content. You have to have something to keep people there, or your blog is a waste of time.

Jan 28, 2009 02:05 AM #69
Jason Daley
Bremerton, WA
Kitsap County Real Estate, Bremerton, WA Real Estate

Rich - As always great information. I guess as we keep blogging we will improve our writing skills a little each time, as long as we are always striving to learn and grow in the proper direction. I guess the person with 1,700 posts hasn't learned anything along the way. I made my first video for a website yesterday, and learned a LOT. It only took me about 25 takes to get it where I wanted. So if I have learned, then next time it should only take me 15 takes, right??? :)

Jan 28, 2009 03:31 AM #70
Sheila Newton Team Anderson & Greenville SC
Berkshire Hathaway HomeServices - C. Dan Joyner - Anderson, SC
Selling the Upstate since 1989

thanks for the info.. it is very helpful.. i am going now to read the other posts you mentioned.. is there anywhere we can get a copy of the video you mentioned? thanks for the advice.. happy blogging!!

Jan 28, 2009 04:32 AM #71
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Sheila:   It's right up there in my article, up at the top.. the link that says "Ten Things You Need to Know"......

Jan 28, 2009 05:14 AM #72
Debra and Scott Brooks
Brooks Prime Properties, Lake Conroe - Conroe, TX
Lake Conroe Real Estate and Luxury Home Specialists!

Rich-Absolutely right! Content is KING! If it isn't fresh, good, and in relevant context, it doesn't keep my attention.

Jan 28, 2009 12:49 PM #73
Celeste "SALLY" Cheeseman
Century 21 Liberty Homes - Mililani, HI

All of us working together, by example, can show other members that blogging isn't about "US" but for"THEM".... 

For the image searches....  I just plugged in Sunrise at Makapuu. Yup...it's right there!

Jan 28, 2009 01:05 PM #74
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Content is what makes me want to read a post, and I know it's important to Google - so it makes sense to work on it.

Jan 28, 2009 03:14 PM #75
Susan Zanzonico
Berkshire Hathaway Home Services - Morristown, NJ
Sellers/Buyers Agent, Morristown NJ Real Estate

Good content is what its all about and what buyers and sellers are looking for...information.  Photos are a great added plus for those of us who are very visual.

Jan 29, 2009 08:41 AM #76
Sonya Loose
Modern Realty - Beaverton, MI
The Lake Girl,Selling Waterfront in Gladwin County

Nice post, the picture really demonstrates your point!  Content is king isn't it?  You have the catchy title thing down pat I see!

Jan 29, 2009 03:17 PM #77
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~ yesmyrealtor@gmail.com

Good content is the king to get people to read about what is going on in your area.

Mar 02, 2009 09:53 PM #78
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