If I Were A RE/MAX Agent...

By
Services for Real Estate Pros with Zillow

I just finished attending the first day of Real Trend's Marketing and Technology conference.  I have pages of notes that I hope I can find the time to turn into blog posts, but wanted to get a quick hit up before heading back to the meeting. 

I just finished listening to Kristi Graning, SVP of IT and eBusiness for RE/MAX.  She is a huge asset to RE/MAX. 

If I were a RE/MAX agent, I would make sure I could easily ramble off the following stats to my clients:

- Remax.com has over 4.7 million listings on the site, some of which are updated up to 8 times a day

- Because of this rich content, the website is the number one visited brokerage site in the US.  It generated 56,000,000 million visits in 2007.

- Collectively as a brand (this includes the agent level to the national level to the international field) ONE BILLION dollars (yes, that is with a B) are spent annually promoting the RE/MAX brand. 

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Rainmaker
210,303
Audrey June-Forshey
RE/MAX Realty Services - Darnestown, MD
GRI, Gaithersburg, MD

I know most of those statistics.  I have been a RE/MAX Agent for almost 20 years and would not change to go anywhere else.  The RE/MAX Balloon is one of the top 10 most recognized brands in the world.   Thanks for the plug!

Sep 25, 2008 12:03 PM #2
Rainmaker
193,224
Tammy Anderson
"The Gateway Home Team" of RE/MAX Alliance - Collinsville, IL
Owens, Broker/Owner

That's why I am a RE/MAX agent and now broker/owner!  I LOVE RE/MAX!! 

Sep 25, 2008 12:26 PM #3
Rainmaker
123,040
Marie Westerman
Blanchard and Calhoun Real Estate/ Wilson Parker Homes - Evans, GA
New Homes Sales Specialist Evans GA REALTOR

Very Interesting. Seems like good company internet presence.

Sep 25, 2008 12:30 PM #4
Rainer
29,759
Stephen D White, E-Pro, ABR Cape Cod Real Estate
SDW Realty of Cape Cod - Falmouth, MA

Sara the reality and sad truth is that Femax is losing agents on a daily basis because of their high desk monthly fees and their agents losing money! even though most agents wont tell you that!

Sep 25, 2008 02:03 PM #5
Ambassador
1,492,054
Jim Crawford
Maximum One Executive REALTORS® - Atlanta, GA
Jim Crawford Atlanta Best Listing Agents & REALTOR

That is one of the major reasons I am in RE/MAX and have returned to RE/MAX after a brief visit to another company.  RE/MAX really...as a source of knoweldge, national and Internet networking is what brought my real estate to the level I am at now.  They are incredible.

Sep 25, 2008 02:09 PM #6
Ambassador
920,601
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

(((sigh))) our office closed last year. I am now with KW and it is a great company but they don't have the web presense of RE/MAX. The new  forclosure search is awesome.

Sep 25, 2008 11:38 PM #7
Ambassador
261,096
Fran Gatti
RE/MAX Integrity - Medford, OR
Managing Principal Broker - RE/MAX Integrity

I moved to RE/MAX from another broker and I love it and have done just as much business as before, if not more when you consider the slowing market.  The desk costs are just a little bit more, but seem well worth it.  I'm quite happy with my decision to move. Thenk you for the stats.

Sep 26, 2008 03:45 PM #8
Ambassador
552,197
Julie Dumaine-Russell
RE/MAX Alliance - Branford, CT

I have been with RE/MAX for eight years and find it light years ahead of the competition in the tools and and resources it give us to differentiate ourselves in the market and to use to provide the highest level of service to our clients.

Sep 26, 2008 04:23 PM #9
Rainmaker
274,321
Ron Tarvin
Residential, Investment properties, rehab projects, property management, luxury homes, new construction! - Katy, TX
Broker, Katy, Houston, Cypress 77450,77494,77095

Yep and LeadStreet rocks!

RE/MAX will spend the same amount in advertising that FORD will this year.  The advertising and web presence were the primary factors in my leaving Keller Williams (after 4 years, I guess I just didn't get the "culture").

Oct 03, 2008 08:08 AM #10
Rainmaker
658,145
Joseph D. Federico
Donahue Real Estate Co. - Canton, MA
Eastern Massachusetts Real Estate

Sara-I have been with RE/MAX for just about 3 years,and i agree with Donna "find it light years ahead of the competition in the tools and and resources it give us to differentiate ourselves in the market and to use to provide the highest level of service to our clients"

"Not Your Average Joe"

Joe Federico

Oct 03, 2008 08:32 AM #11
Rainmaker
276,549
Eric Egeland
RE/MAX SUBURBAN - Libertyville, IL
SFR, e-PRO, CDPE

Thanks for the post Sara,
I made the change over to RE/MAX about a 1.5yrs ago & have been extremely happy

Oct 30, 2008 03:15 PM #12
Rainer
27,527
Kathy Batterton
RE/MAX Infinity CDPE, E-PRO, GRI - Pace, FL
TeamWork makes the Dream Work!

Nice to hear some feedback on ReMAx.  I am seriously considering heading that way at the end of the year.  Can't seem to pull the trigger yet due to the desk fee in a slow market.

Nov 03, 2008 11:46 AM #13
Rainer
96,751
New Jersey Real Estate James Boyer Morris, Essex & Union County NJ Realtor
RE/MAX Properties Unlimited, Real Estate - Morristown, NJ

I am a RE/MAX agent, and I know those facts.  RE/MAX agents tend to make more because we have to sink or swim.  Also we tend to have a much better commission agreement worked out with our brokers.

Nov 05, 2008 12:03 PM #14
Rainmaker
153,401
Amanda Evans
DFW Living - Fort Worth, TX
Real Estate Broker - Fort Worth Texas

I jumped out of the balloon over a year ago to start my own brokerage and still "work those stats" when I tell my sellers that their home will appear on Remax.com. 

I heart IDX!

Dec 16, 2008 06:59 AM #15
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Sara Bonert

Real Estate Internet Marketing
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