Definitive guide to google adwords

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Real Estate Agent with RE/MAX Essential 251097

I would like advice on if it would be advantageous for someone who is not techno inclined to purchase the definitive guide to google adwords $59.99- I realize that I need to spend money on pay per click or something similar and it was suggested that I start here although I usually do not read these kind of books and actually implement them. Let me know if anyone has used this book. Thanks

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893,091
Janna Scharf
Keller Williams Realty Coeur d'Alene - Coeur d'Alene, ID
Coeur d'Alene Idaho Real Estate Expert

I haven't read it.  Interesting question, I'll keep watching to see what kind of response you get.  We can use all the help we can get!

Sep 26, 2008 09:55 AM #1
Rainer
207,504
Shane OnullGorman
Eau Claire Realty, Inc. - Eau Claire, WI
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell

I dont think you need to read anything. They provide a pretty good way of doing it. You just need to be choosy about your words. You want your ad to come up on certain words and depending on what you spend probably not too many words. If you sign up for it they walk you through how to do it. The basic campaign is pretty basic. Unless you are spending thousands I wouldnt spend money on information that is readily available for free.

Sep 26, 2008 10:02 AM #2
Rainmaker
194,166
Lewis Beynon
CENTURY 21 Triangle Group - Raleigh, NC
Triangle Real Estate 411

I agree with Shane.  Don't buy the book.  Get into Google and start reading.  I know it is arduous at times because of the number of pages you can find.  Recently I bought a very nice HP color printer.  When I registered it with HP, they gave me $100 coupon code and I set up an account and figured it out without too much trouble.  I've had 22,000 people see my ad and 15 click through for a total of $13.18.  Of these 15, 3 people signed up on my Web site.  Now, they are still cool leads, but they are LEADS none the less!!!  I had no intention of buying more going forward, but these are cheap leads.  Also, the NYSAR (New York State Association of Realtors) just ran a free Webinar this week that helped my understanding of the whole Web topic.  So, there are free options out there, just start digging.  Good luck Sheri.

Sep 26, 2008 10:17 AM #3
Rainmaker
310,458
Mike Wong
Keller Williams Realty Southwest - Sugar Land, TX
Realtor: Commercial, Residential, Leasing, Invest

You are on the best place to learn for free! Active Rain members did alot of posts about adwords and SEO strategies. I would start my research here.

Sep 26, 2008 10:18 AM #4
Rainmaker
559,383
Keith Elliott Jr
KEIRE Realty Group - Manassas, VA
Principal Broker/Owner

Hello Sheri,

Welcome to Active Rain and congrats on your first post! The opportunities to learn and network are incredible here. Best of luck to you!

-Keith

Sep 28, 2008 03:20 PM #5
Ambassador
2,491,588
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Welcome back to ActiveRain!

    Much has changed since your last visit to ActiveRain.  I encourage you to take another look at the website. 

    Surf some blogs, leave some comments.  Better yet, post a Blog.

    Best to you!

Sep 26, 2015 12:13 PM #6
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Sheri McDermott

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