Powerful Women Don't Wear Pink

Services for Real Estate Pros with THE Image Architect

When I speak to groups I always try to arrive a few minutes early so that I can meet some of the audience participants and get a feel for what their particular issues are. At a recent meeting of the National Association of Women Business Owners, I asked many of the women how they felt at the last business function where the participants were mostly male. "Dismissed" "Inconsequential" were a few of the terms they used to describe how they were treated as women in a business world that is still mainly male dominated.

My goal for over 30 years has been to eliminate these feelings by women in the business world. I show women how to level the playing field with men in terms of image. The first thing that I tell women is that they must ditch "daddy's jacket!" All too many female executives, TV anchors and professional women have adopted the classic "blazer suit" with coordinated blouse or turtleneck as their office uniform. It is touted as a "power suit." However, it suggests anything but power. It usually implies conformity or a "junior" look. It is safe rather than dynamic, and it takes your image down many notches.

My female clients all tell me that they notice a difference immediately in the way that they are treated. Suddenly people are asking them for their opinion, people listen to what they have to say, they are being treated with the deference and respect that comes from looking like an expert from head to toe.

In my new book, "Powerful Women Don't Wear Pink" (due for publication in 2009) I will show you how to make powerful image changes. When you apply these changes, you will never again be looked down on, or asked to "get me a cup of coffee, honey" or "sweety"!



Comments (16)

Pippa Mac
Chevaux Group Realtor, The Woodlands and Spring - The Woodlands, TX
The Woodlands TX Real Estate

Pink is my FAVORITE color ... I wear it in small amounts!


Sep 28, 2008 12:28 PM
Cherimie Crane
Cherimie Crane & Associates - Beaufort, SC

I can't wait for the book!! Great Post. Thanks

Sep 28, 2008 12:35 PM
No Longer Active in Staging. No Longer Staging
Hickory, NC

Hi Sandy, This is very interesting information. I will have to check out your book, you've piqued my interest now. God bless,

Sep 28, 2008 12:37 PM
Marie Meyer
Keller Williams Realty - Central Valley, NY
Orange County New York Realtor

Hi Sandy ... I have never liked pink, but I am certain I can use help anyway!  Thanks for the info about your book ... I look forward to it.

Sep 28, 2008 12:40 PM
LS Rogers Realty
LS Rogers Realty - Richardson, TX

Sounds like very interesting read. I certainly identify with it. I'll make sure I get a copy of it.

Sep 28, 2008 12:47 PM
Retired Notworking
Tallahassee, FL

I'd be interested in what you recommend women Realtors in Florida wear in the middle of summer when they are showing houses. You should see some of the outfits - shorts and mini skirts, tank tops and even flip flops!

Sep 28, 2008 01:04 PM
Stephen Kappre
KW Hometown - Mantua, NJ
Helping You Home

Pink, Brown, plaid - it's all about attitude and confidence ;-P 

Sep 28, 2008 01:32 PM
Sharon Fleming
Real Living Realty Unlimited - Port St Lucie, FL
Realtor, Port St Lucie-Florida

I wear PINK with PRIDE to say the least!

I hope and PRAY that this disease does NOT ever strike someone that you dearly love you will see how your prespective on just a "color" can change....I think I agree with the post above me,

Pink, Brown, plaid - it's all about attitude and confidence ;-P 



Sep 28, 2008 02:36 PM
Sandy Dumont
THE Image Architect - Norfolk, VA

In response to Colleen McConnell:

It isn't any hotter or humid in Florida than it is in Houston, Texas.  There, the women dress in suits or jackets every day, and it is very impressive to see.  I suggest wearing a jacket every day, and when driving to and from homes, remove the jacket.  When in air conditioning and showing homes, put the jacket on.  The way you look and dress announces the outcome other people can expect from you.  If you project an image that says, "I can make your dreams come true" they will turn themselves over to you on a silver platter.  Casual attire suggests a casual attitude - and announces that your comfort is more important than making the dreams of your clients come true.

Check out my website to get a free copy of my e-book, "Tattle Tale Looks: What Message Does Your Image Send?" www.theimagearchitect.com

Sep 29, 2008 02:34 AM
Sandy Dumont
THE Image Architect - Norfolk, VA

For Sharon Fleming:

I am truly sorry for your experience and I too have and have lost loved ones to cancer.  When I am talking about the use of pink, I am not at all addressing its powerful and poignant connection to breast cancer.  In that case, I have complete respect for the color pink. 

But as an image consultant, I am referring to the way the color pink is subconsciously interpreted in the business world.  Pastel colors in general lack power, and worn in the work place, they make both men and women look lackluster, pale, and even invisible.

Most women love pink, and there is nothing wrong with pink.  Women just need to make a distinction between a wimpy, washed out "baby pink" and the color pink a grown up woman should wear: something closer to fuschia, magenta, or shocking pink.  I'm sure you'll agree that there are lots of things out there that we are "instinctively" drawn to, but that aren't necessarily good for us.

Sep 29, 2008 02:47 AM
Sandy Dumont
THE Image Architect - Norfolk, VA

Dear Shar,

Thank you for your interest.  You really need to level the playing field with men due to your height.  I've found the best way to do that is to dress powerfully every day.  You can obtain a free ebook here (click on the drop-down window).  "Tattle Tale Looks: What Message Does Your Image Send?" is a great starting point for managing your image.

Good luck!

Oct 01, 2008 12:38 PM
Sharon Fleming
Real Living Realty Unlimited - Port St Lucie, FL
Realtor, Port St Lucie-Florida

Thanks....I think

Oct 01, 2008 02:20 PM
Sandy Dumont
THE Image Architect - Norfolk, VA

Dear Sharon,

As I mentioned before, I have lost loved ones to cancer--both of my parents, to be exact.  I too "wear pink with pride"; my eye glasses have a little pink ribbon embedded in the frames, and I champion the whole campaign.

However, if you are of European descent and wear pale pink next to your face, you will literally disappear into your clothing and look invisible - and consequently, be dismissed easily.  A better result would be to wear "pink" in a better shade so that it will make contrast with your face.  Like fuchsia, for example - both are feminine colors, but one is better in the mirror.


Oct 08, 2008 10:43 AM
Diane Bell, Hilton Head Real Estate, Bluffton
Charter 1 Real Estate, Hilton Head, Bluffton, SC - Hilton Head Island, SC


Your book sounds very interesting---I will look forward to it.  And yes, pink is for lipstick!

Nov 26, 2008 10:52 PM
Ervin Alston
EMA GRAPHICS - Virginia Beach, VA

Hello Sandy,

I can't wait to read your new book.


Dec 15, 2008 04:01 PM