Whether you input your listings yourself into your MLS or your assistant or the office secretary does, it's always a good idea to proofread your listings, preferably soon after they are entered into the MLS and especially if you won't be uploading any photos at the same time the listing is entered (or ever).
Over the years, I've come across many typos and incorrect information on new (and old) listings. This never ceases to be amaze me. When you consider that most seller's largest financial investment is their home and the MLS is the main vehicle used to market the majority of homes, the least we could do is give the MLS listing data the importance it deserves. There have been properties listed that have not received the number of showings they should've simply because of incorrect or incomplete information on the listing. To the left is an image of two examples out of hundreds I've come across where the information was incorrect. Whenever I find incorrect data, if I have the time, I try to let the listing agent know so that they're aware and have an opportunity to correct it. Surprisingly, some never do!
The validity of MLS data is something we must rely on daily in our work. Please proofread your listings!
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