"The Name Game" - The SEO of Blogging (Simple, Effective, and Overlooked)

Real Estate Agent with Fathom Realty West Sound WA State 52404

The following is yet another article in a series that is derived from my notes taken during Dave Taylor's session at BlogWorld 2008 entitled Ten Things You Need to Know About Search Engines & Find-ability.

"The Name Game" - The SEO of Blogging (Simple, Effective, and Overlooked)

(For Your Listening Pleasure While You Read: "The Name Game" by Shirley Ellis)

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One of the most overlooked elements of a well-crafted and well-searched blog post is incorporating good, relevant images. You'd be amazed at the amount of traffic being generated by people who are looking for pictures that convey a sense of the community they're interested in.

One of the more entertaining yet meaningful suggestions that Dave Taylor emphasized during his session was to 'leave a trail of clues' for the Search Engines, meaning that by employing all of these various elements in your blogging strategy, it serves to reinforce their combined relevancy to your content, thereby enhancing your overall search ranking.

One such element that is simple, effective, and typically overlooked, is naming your images.

Let's say that you've just published an article on a new residential development in your local market, Harbor View Estates. You went out and took some great shots of the area, and have imported them into your blog post. When the spiders crawl your page and come across an image, chances are this is what they see:

<p>Introducing a stunning new residential development, Harbor View Estates, situated along a picturesque bluff overlooking Seagull Bay and the adjoining harbor community of Tidewater.

<p><img src="http://activerain.com/image_store/uploads/4/5/6/7/3/DSC3594039.jpg" height="221" alt="" style="margin: 5pix; float

Now, by naming your images, you've effectively increased your keyword density, and have made the image relevant to your content:

<p>Introducing a stunning new residential development, Harbor View Estates, situated along a picturesque bluff overlooking Seagull Bay and the adjoining harbor community of Tidewater.

<p><img src="http://activerain.com/image_store/uploads/4/5/6/7/3/DSC3594039.jpg" height="221" alt="harbor-view-estates-kingston-wa" style="margin: 5pix; float

When publishing articles to your ActiveRain blog, you can name your images using the Image Editor, and entering your keyword-enriched name into the Image Description box. You can also enter a 'Title' as well that will show up when people scroll over the image.

Prolific Blogger, Steve Scheer, of RE/MAX Masters in Denver CO, recently published an article entitled: "Is Google Having A Sudden Love Affair In Regards To Traffic From Google Images?" In this article Steve shares a literal 'explosion' of traffic to his blog coming through Google Images. This hefty increase in valued traffic can be directly attributed to Steve simply taking the time to name his picture files. These names include good, relevant geo-targeted

For other articles in this series, check out the following:

"Start with Good Content" - The SEO of Blogging (Simple, Effective, and Overlooked)

"Tantalizing Titles are Tantamount!" - The SEO of Blogging (Simple, Effective, and Overlooked)

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Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.


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Richard Byron Smith, NMLS #184479
Mortgage Loan Officer, Fairway Independent Mortgage Corporation NMLS #2289 - Chattanooga, TN
Mortgage Loan Officer

Does google images pick up photos from a post automatically?


Sep 30, 2008 01:39 PM #15
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Richard:   Knowing Google, I would venture to say they leave no stone image unturned. No doubt your images are indexed and added to their Google Image searches. It's all interrelated. Just one more way for potential clients to find you.

Sep 30, 2008 01:55 PM #16
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Elizabeth:  Glad to hear your Mom is doing better! I find that post-it notes on my monitor works wonders! It takes time and effort to learn good blogging habits, but eventually then become second nature. Take two aspirins and call me in the morning!

Sep 30, 2008 01:59 PM #17
Deb Brooks
Brooks Prime Properties Wichita Falls Texas - Wichita Falls, TX

Lincoln, Lincoln, bo binkin, banana fanna fo finken, fe fi mo minkin...Lincoln!

Rich rich bo bitch (snicker) banana fanna fo fitch, fe fi mo mitch....RICH!  As a child we use to do chuck and think we were so cool...

OMG, Rich. I actually remembered this word for word. What a great name game?

I have found that you are exactly right about the photos! I use to "never" bother with it. I do now find that is is much smarter to take the time. Google does love it. We have key words to fill the blanks the bots would see. They give us an extra boost for doing it right.

Thank you for the advice. It's great. Later in the rain~deb deb bo beb banana fanna fo feb, fe fi mo meb...deb!

ps. you know spell check didn't work for this one!

Sep 30, 2008 02:18 PM #18
Garren Grup
John R. Wood REALTORS - Naples, FL
REALTOR, ABR, CNE,CDPE, GRI, Naples & Bonita Springs, FL

That's great Rich that you shared that.  I've been doing that for a while.  Thanks for the additional links.

Sep 30, 2008 02:45 PM #19
Sherry Scales
Austin Texas Homes, LLC - Leander, TX
Realtor, for Austin, TX and surrounding areas

Thank you for the information. I am learning so much here on AR, and what a great bunch to share all the info they do. I would have never guessed about this one...Thanks again!

Sep 30, 2008 03:03 PM #20
Brett Young
High Ground Realty - New Paltz, NY
Ulster County Real Estate, New Paltz Real Estate

One other benefit of having alt tags (that I didn't see mentioned) is that they are usually picked up by screen readers for visually impaired browsers. By entering these alt tags, you're are creating a more accessible experience for a greater number of potential clients.

Sep 30, 2008 03:49 PM #21
Fran Gatti
RE/MAX Integrity - Medford, OR
Managing Principal Broker - RE/MAX Integrity

I read this early on when I started out on AR.  I'm not sure how helpful naming my photos has been for my posts, but I'm sure it hasn't hurt.

Sep 30, 2008 04:04 PM #22
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

Rich... rhis is interesting and I have read this before... question... do you know if I have a specific picture, but if I tag it FHA, while not naming the actual picture... will this also help?  Kind of like what you are talking about, but since I don't blog location and subdivisions and such... that this would be the same?  thanks in advance..

jeff belonger

Sep 30, 2008 04:32 PM #23
William Collins
ERA Queen City Realty - Scotch Plains, NJ
Director of Property and Asset Management


Thanks for the post. Another gem for my arsenal. This couldn't be better timing for. Thanks.

Sep 30, 2008 04:43 PM #24
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

RIch - a great reminder, and good informaiton for those who are not aware of the value of naming their pics. I always do now and when I go back to an old post for linking to it, etc. I always check and then add titles since I didn't know to do so for a long time. No way do I have time to go through every post and clean them up but bit by bit I will hit many of them.

Now if I could just find time to do some more with my Flickr photos life would be better.


Sep 30, 2008 04:52 PM #25
Jesse & Kathy Clifton
Jesse Clifton & Associates, REALTORS® - Fairbanks, AK

Great reminder Rich.  I have a tendency to forget to add the ALT tag in... Guess I need to do a better job!

Sep 30, 2008 05:17 PM #26
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

I think I had read this in one of Brad's blogs and have been working to implement it.

Sep 30, 2008 05:21 PM #27
Anne Hensel
South Beaches Real Estate Professionals - Saint Petersburg, FL
Realtor - Broker - St. Pete Beach, Treasure Island

What would we do without you. Love to read all your tip

Thank you


Sep 30, 2008 05:47 PM #28
Kris Wales
Keller Williams Realty - Lakeside Market Center - Macomb, MI
Real Estate Blog & Homes for Sale search site, Macomb County MI

Rich I was talking to one of my brokers the other day about the aggravation I feel with the company website and inability to title/tag images.  

I think I'm going to send him to read this.  You explained it all so much more clearly than I did!  Thank you very much :-)

Sep 30, 2008 10:35 PM #29
Michael Sahlman
www.HomesForVIPs.com - Keller Williams Realty - Miami Beach, FL
e-PRO - Miami Beach Florida Luxury Homes

Very helpful post. I knew something about the images, but I never fully understood it. Thanks for the info.

Sep 30, 2008 10:41 PM #30
Jeremy Blanton
Myrtle Beach Homes Blog - Myrtle Beach, SC
Myrtle Beach REALTOR®- myrtlebeachhomesblog.com

At least I have 1 of the 10 ideas down so far...Bob told me to do this one a few months ago...and so I listened.

Oct 01, 2008 01:14 AM #31
Tami Vroma
West Michigan Real Estate Specialist-Five Star Real Estate - Grand Haven, MI
Realtor, Grand Rapids MI Real Estate

Awesome article Rich!  Now this may just be my ADHD, but there is no way I could read such an incredibly rich blog with "The Name Game" going in the background.  LOL

Oct 03, 2008 06:30 AM #32
Steve Scheer
Realty Oasis - Metro Brokers - Highlands Ranch, CO
Highlands Ranch Real Estate - Denver Real Estate

Rich - Thanks for the mention.  I enjoy your series as you can pretty much tell, for me, posting local is where it is at.  Making the most of building relationships locally and showcasing these businesses and places through every opportunity, be it words or images or links or tagging, has really helped maximize my online marketing potential.


Oct 04, 2008 02:49 AM #33
Cassi @ Knightyme Video Tours
Knightyme Video Tours - Lawrenceville, GA

great article. I really wanted to know about images and SEO

Dec 22, 2009 03:58 AM #34
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