Are You Targeting Your Niche?

Real Estate Agent with Keller Williams Real Estate RS151669

Let's face it, the market has changed.  And with this market change our strategies as Realtors need to change.  Buyers and sellers are not as easily found anymore.  We need to get back to the basics and aggressively market ourselves.

You need to develop a strategy of who you want to target, and stick to it.  Develop a Niche.  But make sure you ask yourself first what type of clientele you work best with.    Most Realtors do cast themselves too thin, trying to cover every angle.    The truth is, it works best if you pick out a group and actively target them.  Stay in front of them consistently

 For example, I actively target seniors in my area.  I received my SRES designation, Senior Real Estate Specialist, years ago after I realized that I work well with seniors.  I go out to senior centers, mail to them ,and have a telemarketer that follows up with them.  I have created a system that works well with my niche.

Whats your Niche and how are you targeting them?


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Kelly Willey
Long and Foster BEL AIR MARYLAND - Bel Air, MD
Short Sale Agent - Harford County Maryland Real Estate


I too have SRES but have done little with it...thank you for the reminder that I need to work a niche...great advice.


Sep 29, 2008 04:15 AM #1
Nicole Weidauer
Keller Williams Greater Seattle - Shoreline, WA

Morning Carol,

I don't have a niche yet- you're right, realtors often times stretch themselves too thin in order to get the most amount of coverage. I agree that it is important to pick a group you want to work with and then market the heck out of it. I'm guessing you yield better leads that way.

This shift is making us agents work harder- which is good- and change the way we've been doing business. I I am thankful to be able to hone in on my craft and perfect my skills!

Thanks for sharing, Nicole Weidauer

The Egerer & Weidauer Team, Keller Williams Realty North Seattle

Sep 29, 2008 04:24 AM #2
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co

Hi Carol,

Good info and contrats on your SRES. I'm also building that as a pillar myself with my sr. website.

However, my target has been my past clients, for repeat and referral business. I've learned it costs me far less to keep a client than to find a new one. And when you're personally referred (there's no guaranteed, yet you're normally ahead of the pack.

Keep up the great work!


Sep 29, 2008 04:28 AM #3
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966

Spokane Wa Real Estate Expert Yeah not just developing a niche, but developing a unique business in this very competitive market. Developing a niche narrows your market and effort, and developing a great business insures you get a bigger piece of the pie in the niche. You have to do both.

Sep 29, 2008 04:42 AM #4
Angelia Garcia
Pure Realtors - Dallas, TX


what do you do to get those leads?

Sep 29, 2008 04:56 AM #5
Debi Braulik - Maple Valley, WA
Selling Maple Valley to Fife WA Homes For Sale

I agree. A niche market is the way to go. Otherwise I think of the old saying "Jack of all trades... master of none".

Sep 29, 2008 05:02 AM #6

Hey Carol,

I actually grew up in Langhorne!  Are you from the area?  I live in Columbia County now for the past 4 years and have been in real estate since last July.  I've been trying to decide what niche would be good for me being new to the business.  I feel, I have lots to learn in this industry.  If you have any advice for me it would be greatly appreciated!  Maybe we can do business together in the future.

Thanks in advance,

Janeen Fisk

Oct 08, 2008 01:32 AM #7
Bobby Wallace
Vacant Land Solutions - Charleston, SC
Sell Your Vacant Land The Hassle Free Way!

Carol - Niches = $$$...You are in a very profitable niche!

Oct 16, 2008 12:37 AM #8
Tracie Rose
Net Equity Real Estate, Inc. - Beaverton, OR

Niche marketing is the "bread and butter" of our Team. When we diligently focus on the task at hand to build business with our niche, the rewards are realized quickly. However, there are times when we tend to get off course... trying to capture another audience, and we find ourselves slacking in new business.

It's like a wake up call when we look at our activities and the results... staying on path with our niche pays dividends over other efforts.

Don't get caught up in the trend of the moment when attracting new business... stay the path with a system you know works.

Oct 20, 2008 08:17 AM #9
Dean Akey
Saint Charles, IL

Niche marketing does work quite well.  I think our world is full of folks who are generalists and try to appeal to all.  Why not be yourself and go after "your" people. 


Nov 10, 2008 02:07 AM #10
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY

Well said, unique or weak. Now it is the time to differentiate yourself from the rest.

It is a great time to start marketing yourself as a professional... People want to be led, and now more than ever, sellers and buyers want someone that is an EXPERT at something...

Just like doctors, you want to go to a SPECIALIST for a major surgery... Not a general doctor... !

Dec 01, 2008 10:21 AM #11
Amanda Reneau
Century 21 AAIM Real Estate - Loudon, TN

I think this is a great strategy. I am working on developing my niche marketing plan. I am a new agent, fresh out of training. I would like to work with first time home buyers. Any advice or some good ideas would be greatly appreciated.



Dec 04, 2008 04:35 AM #12
Myrick Tantiado
Alain Pinel Realtors - San Francisco, CA

Great advice!  I definitely will try and integrate that myself as I try to figure out what my niche might be.



Dec 19, 2008 02:05 AM #13
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Carol Swain

Realtor, Bucks County, Pa
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