Let's face it, the market has changed. And with this market change our strategies as Realtors need to change. Buyers and sellers are not as easily found anymore. We need to get back to the basics and aggressively market ourselves.
You need to develop a strategy of who you want to target, and stick to it. Develop a Niche. But make sure you ask yourself first what type of clientele you work best with. Most Realtors do cast themselves too thin, trying to cover every angle. The truth is, it works best if you pick out a group and actively target them. Stay in front of them consistently.
For example, I actively target seniors in my area. I received my SRES designation, Senior Real Estate Specialist, years ago after I realized that I work well with seniors. I go out to senior centers, mail to them ,and have a telemarketer that follows up with them. I have created a system that works well with my niche.
Whats your Niche and how are you targeting them?