Are you afraid of sharing industry success secrets? Are you hoarding knowledge so that your competitors cannot compete with you? Are you a sponge only to absorb what others have to give and share? These questions constantly run through my mind when I write posts about Blogging. My honest answer is No. I wrote a blog about "Why write Member's Only posts" and the majority of the responses (suited for this post) include not sharing industry secrets with the "public" perhaps local competitors who are also here on Active Rain. While I can understand that fear, here are some of my thoughts about blogging while educating those around you (mostly Active Rain members and some of them are your local competitors). I will write this in the What's In It For Me Principle, so that you can really see the benefits when you share what you know.
The first and most important WIIFM concept - As you share, you network. When you write about the business "secrets" that lead you to success, you become a blogger that every reader/ member wants to subscribe to. As clear examples, see:
#1
Brad Andersohn of Fairfield, CA
#2
Nestor & Katerina Gasset of Wellington, FL
real estate
#3
Jason Crouch of Austin, TX real estate
#4
Justin Smith (Justin is not a real estate
agent but comes from the SEO background)
#5
Rich Jacobson of Silverdale, WA
Note: There are many more great bloggers here on Active Rain. I just do not have time to list ALL of them. Each of them has a unique quality of why they become a successful blogger.
These are Active Rain bloggers who consistently remain the top spots of Most Subscribed To. Why? Because they provide and share information they know. They did not just continuously blog about their cities and communities solely for business opportunities. They take time to educate ALL of us here on Active Rain. What place will this be - if they hadn't done this? Another blogger who gets this job done eloquently is Broker Bryant Tutas. He has his ways of writing about his city - Poinciana, FL and he educates the rest of us - who otherwise don't know much about his city.
Now, if you had a client who wants to move to Austin, TX or Wellington, FL, who do you think will get the first pick? I hear ka-ching, ka-ching at the end of the register! Need I say more?
As you provide education through your blogs, you build a readership - in my very own words, a rah hah ha fan club. These people becomes your friends and allies all across the country. How confident do you sound when you talk to your relocation prospects that you carefully and intentionally build your network of real estate experts across the country. How would they like to work with an agent expert in their area to assist them with their housing needs?
Did you think they were afraid that someday their local competitors would implement ALL their ideas? Do you really think even when shown the exact formula, that your competitor would yield the same results? We all have our different personalities, different likes and dislikes. Through your writings, you attract different clienteles from the next one in line. I wrote about it too, "Your blogs attract the types of clients you want to work with".
As you share, you learn, you give and you transform yourself. This is the emotional side of helping others while you help you. As you blog about the things you know, others who leave comments educate and share what they know. Or they might choose to re-blog using your post as their platform to expand their thoughts. Then, there is nothing more noble than to have a giving heart. As you learn to share and give, you become a better you (no need to read Joel Osteen's books here). The comments and feedbacks that you receive can and will fuel you to give and share even more. It's addicted and it's a great chain reaction here to start on Active Rain.
If you did not share the information (like some of the great bloggers here on Active Rain do), this place will not be as educational and as valuable. This place becomes a sponge that only absorb information. I simply do not think that we repeatedly come here on Active Rain just to read about where the next best place to eat or live - if that was the only information provided. Only taking in and never giving back is no way to contribute to those around you (and your society).
There is also a spiritual reason behind why you should share. Read about it here: Lessons of Tears about Friendship, Sharing and Growing a Business (my very own difficult lesson). It was a great lesson I had learnt in the past but it came at a very high price. When you get a few minutes, I would strongly encourage you to find your way there. It changed my views about sharing and I hope it might give you a different perspective about this topic too.
Much to your success...
Note:
All contents are original. Consider subscribing to my blog for fresh business
ideas, often creative and unique. It is my intentions to bring you effective blog contents that will
could make you feel that it was worth your time to subscribe.
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I proudly serve and sell real estate in the northern suburb cities of the Dallas metroplex. If you are thinking about purchasing or selling your home in neighborhoods of Frisco, Plano, Dallas, McKinney, Allen, Little Elm, Prosper, Celina, Richardson, Dallas M-Streets, Dallas White Rock Lake area and other surrounding areas and more importantly, want to work with a local area expert, contact me immediately.
It is a competitive market, hence it is important that you choose to work with the realtor who knows these communities like none other. I employ a systematic market approach in selling your home - an intentionally unique proposal that most real estate agents do not use. If you care to be on your way to a successful closing, contact me immediately to see how different my proposition will be.
Contact:
Loreena Yeo
Realtor®/ Broker of 3:16 team REALTY
(214) 783-2210
loreena@loreenayeo.com
Copyright © 2008 by Loreena Yeo (3:16 team REALTY). Why Do You Share Your Knowledge and Your Success Secrets?
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