Creating a connection with your marketing

Services for Real Estate Pros with Malfi Marketing Solutions ~ for real estate professionals

As promised in a previous blog entitled Think about your last transaction -, here is some information about the many uses for what I consider to be a great marketing tool.

A key component to getting more listings and clients is all about connecting.  Connecting means reaching your audience in ways that make you unique and different and encourages people to want to work with you.

If you've read my blog, you must know by now how much I love  For those of you who don't know, this tool allows you to create dynamic visual tours with standard still digital photos.  The combination of pictures plus sound creates a connection to this home for your viewers that will compel them to contact you to see the home for themselves.

I'm going to highlight many of the fabulous features of this great marketing tool so that you can see for yourself how to creatively stay in touch with your clients and sphere of influence as well as effectively market your listings across the internet.

Why do I think Realtors should be using this great tool?  It will allow you to demonstrate your ability to effectively market a property and you can even use this as part of your presentation as to why someone would want to choose you as their agent.  For new agents, this tool will help you establish and online presence

The tool provides you with a weekly email report indicating how many times your show or flyer was visited, show referrers, and times it was forwarded.  This is great information to share with your clients!

What I truly love about is you can put them ANYWHERE.

  •  Embed your shows on your website.
  • Your blog
  • Email them to your Sphere of Influence (as a link or embedded into a newsletter, email or drip campaign.)
  • Use as link to your show in your email signature so it goes out to everyone you email.
  • Create a CD and give it away at Open Houses.
  • Use the shorter form in print ads
  • Shows can be organized into five different categories: Active Listings, Sold Listings, Community Shows, Miscellaneous Shows and Personal Shows.  Link shows together so that if you send one show to someone, they can also view your other shows.

    Here are some of the examples of how to use a Real Estate Show:

    Make A "Just Moved " Show For Your Buyer Clients - is there any better way to share the great news of your client's new home?  It's a great gift and a sure way to get your name in front of their network of friends and family. 

    Highlight a Homes Amenities  - Another great way to show prospective clients you know how to sell the unique qualities of their home.  You can also create one to Showcase Homes You've Sold.

    Market Yourself As A Neighborhood Expert  - Don't you want to attract buyers and sellers who will see you as an expert in their community?  Show off your expertise in a neighborhood.  While you're at it, create a show that Highlights Local Attractions - this is great for highlighting your area/community for buyers considering relocation or just brining a great aspect of your community to people who already live there. 

    Prospecting "For Sale By Owners" - be unique and outline how you will market their home.

    Great tool for Stagers:  Use your creativity to create a show that shows people the steps you will take to stage their home.  See the example.

    Here's what a show could look like for you, created by Malfi Marketing Solutions:


    New features of

    Looking for a way to be creative in staying in touch with your sphere of influence?  Instant Shows is the answer.   These instant shows provide humor, holiday messages and inspiration and are so simple to customize.  Here's an example for Thanksgiving.

    Everyone talks about exposing their listings in the most effective and cost efficient way - how's this: Real Estate Shows users will also be able to automatically upload their video to their own YouTube channel, to the Real Estate Shows YouTube Channel, or both.

    After creating your realestateshow and flyer you can publish it to:, and the MLS. Activerain, Viewr, Google Base, Oodle, Trulia, Zillow, Vast, Edgeio, Craigslist, Hotpads and Geebo - talk about exposure!

    What do you need to get started?  Quite simply, all you need is digital photos to create stunning shows in less than 5 minutes. 

    As part of my virtual assistant services, I offer this tool to my agents for the price of $99.95  (the normal yearly subscription is $125.00 which is in itself a bargain.)  You simply contact me to setup an account for you, that will include your branding and it can be managed by me if you like or you can create your own shows. With either option, an unlimited amount of shows  can be created for an entire year.   So consider this, the more you use it, the less you are actually paying per Show. 

    Bottom Line:

    • Increase your potential reach and exposure for you and your listings.
    • Have more time to focus on your clients and generating more opportunities. 
    • Remove admin tasks from your day and replace it with time spent with clients
    • Show your clients you have a unique approach to getting their home sold.

    If you have used RE Shows I would love to hear about your experience working with this tool and feel free to share a link to your show in the comment section (that's right brag a little.) 

    Posted by

    If it's not evident to you by now, consumers are very knowledgeable and computer savvy and are using the Internet to not only search for homes but for real estate agents and real estate professionals who they feel are like minded and can lead them to the results they are looking for.  

    As we all know, there are only 24 hours in a day to get it all done...are you focusing on the right stuff to grow your business and meet your client's needs? Contact us today to get started!

    Ready to take your Marketing to new levels? Anne Marie Malfi ~ Malfi Marketing ~ Copyright 2011




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    Paul S. Henderson, REALTOR®,CRS,
    RE/MAX Professionals. - Tacoma, WA
    Tacoma Washington Agent/Broker & Market Authority!

    Anne Marie, Your posts are a work of art and cover a topic like a nice warm blanket...

    Sep 30, 2008 02:20 AM #4
    Barbara Martino-Sliva, Top Producer
    Dale Sorensen Real Estate Inc. - Vero Beach, FL
    Vero Beach Real Estate Vero Beach Homes for Sale

    Ann Marie, I love Real Estate Shows!!  I use it for everything I do.

    Sep 30, 2008 02:47 AM #5
    Renee Files
    REMAX Town & Country - Canton, GA

    Ann Marie,


    I am a fairly new realtor.  At what point do you see a new realtor needing this service?  I do not have any listings yet.  I am working with buyers.  There is so much to this marketing stuff.  I look forward to learning all I can on how to be a top agent. This sounds like a great marketing tool.


    Sep 30, 2008 05:27 AM #6
    Anne Marie Malf
    Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
    Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

    Hi Nancy - there's always something to learn isn't there?  No worries, just think you're gathering everything you need to be successful.

    Fran - I hope so too - it truly is a great tool that I have used for sometime now and rceived great results and exposure for my agents.  This can work for you too Fran since I use it to market my services and stay in touch with clients.  LOL

    Tim - you are too kind and I love that you come by to see the latest information posted.  I hope you will continue visiting.  An Encore?  LOL  I  guess I just write about what comes to mind and often times based on comments received in previous blogs.  Now I feel the pressure - thanks Tim!

    Paul - your comment warmed my heart and I love that you stopped by and hope to post another blog worthy of a visit and comment.

    Barbara - I know right!  I am so happy to hear you are using it and using it for everything.  Any special shows that you've created that have yielded great results/hits?

    Renee - It's very nice to meet you and I am happy to see you using AR to market yourself and your knowledge.  Once you have a listing there are many sites that I have blogged about that allow you to post for free. As I mentioned there are several ways to use this tool.  One is for promoting you and your services and the other is for promoting your listings.  It really is up to you on "when" you utilize this tool.  If and when you're interested, I'd be more than happy to assist you. Wishing you much success. 

    ~Anne Marie

    Sep 30, 2008 09:36 AM #7
    Liz Moras Migic
    Chilliwack, BC
    Chilliwack, British Columbia - Realtor

    Ohhh Lala - and a Feature ! I can hardly keep my eyes open - but I want to talk to you tomorrow about setting this thing up for me.........till tomorrow ok? Great comments........and they are all right on target!  Look at all your fans already!  I'm so proud of you!  :-)

    Sep 30, 2008 07:10 PM #8
    Cristina Cafe, Sr.

    hai Anne Marie Malfi

    Your blog  is very nice

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    Sep 30, 2008 08:20 PM #9
    Suzanne Champion
    N.J. Realty - Westerville Ohio - Columbus, OH

    Great tips Anne Marie!  You're so right, we can use this type of media in many ways besides the obvious.

    Sep 30, 2008 11:25 PM #10
    Andy Raffle
    Emery Federal Credit Union - Yardley, PA
    Team Leader - NMLS#156564

    More great info, thanks.  I confess that I'm jealous of your design.  I struggle ot do much more than throw a few bold lines in my Blog.  Got to work on that and add some bells and whistles. 

    Sep 30, 2008 11:26 PM #11
    Diane Bell, Hilton Head Real Estate, Bluffton
    Charter 1 Real Estate, Hilton Head, Bluffton, SC - Hilton Head Island, SC

    That's a great concept---I'll definitely be looking into it. 

    Sep 30, 2008 11:29 PM #12
    Karl Lingenfelder

    Hi, Marie,


    Your readers & clients should know that they can create a Profile on Global and upload unlimited Property Listings, Photos and Videos at no charge.


    We can also auto import and update entire databases of Agent Profiles and Property Listings. Our largest to date is 120,000.


    Agents can gain Instant Global Exposure for themselves and their Sellers on



    ---  Karl Lingenfelder


    Sep 30, 2008 11:56 PM #13
    Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
    Real Estate One - Commerce, MI
    Michigan homes for sale ~

    There is so much to learn and so little time in the day.  I need hours 25 and 26

    Oct 01, 2008 01:51 AM #14
    Anne Marie Malf
    Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
    Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

    Hi Liz - thank you for your compliments I always appreciate your visits and encouragement.  I would be honored to assist you in any way possible!

    Suzanne - thank you and you're so right too.  This tool is a great way to stay in touch and not just market your listings.  It's so simple to use and I love the many places and ways you can post and embed the videos.  Jeff Turner has created a fantastic tool.

    Andy - Nice of you to visit my Bucks County friend.  I appreciate your comments and with some more time I'm sure your blog will be looking fantastic.

    Diane - I hope you will - you get so much in this one tool and I hope it will bring you much success.

    Hi Karl, thank you for providing this additional information for my readers!

    Oct 01, 2008 01:57 AM #15
    Russell Lewis
    Realty Austin, Austin Texas Real Estate - Austin, TX

    Excellent ideas and the video is well produced. This looks like an excellent tool to use with any listing from an entire condo complex to an upscale family home!

    Oct 01, 2008 02:07 AM #16
    Pippa Mac
    Chevaux Group Realtor, The Woodlands and Spring - The Woodlands, TX
    The Woodlands TX Real Estate

    Anne ... oooohh ... I LOVE the video! ... I now have some ideas for my own website for getting new listings!

    Thank you

    Oct 01, 2008 06:34 AM #17
    Charles Stallions
    Charles Stallions Real Estate Services - Pensacola, FL
    800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

    Are you saying this is 99 a year unlimited or is there a place we can go to find out more.

    Oct 01, 2008 08:33 AM #18
    Jason Crouch
    Austin Texas Homes, LLC - Austin, TX
    Broker - Austin Texas Real Estate (512-796-7653)

    Anne Marie - You are a consummate professional, and I am going to bookmark your post.  Thanks for the wealth of new ideas!  I hope you're having a great day!

    Oct 01, 2008 11:14 AM #19
    Anne Marie Malf
    Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
    Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

    Russell - thank you for your comment.  It really is an excellent tool and can absolutely work for any kind of listing AND can work to market an agent and their services and be a unique way to stay in contact with your sphere of influence - you just can't go wrong! 

    Pippa - how nice of you to stop by and comment.  I love the video too and so happy I could help you get those creative juices flowing. 

    Charles - Yes, the 99.95 is a yearly subscription that I offer my clients that allows you to create unlimited shows.  I can certainly share any further information you may need to you directly if you like - just say the word.

    Hi Jason- wow, I'm bookmark worthy?  I love it and I love your comments - I always appreciate your supportive words.  I'm still so excited for you with your latest news and hope you know to be expecting a call from me soon.

    Anne Marie

    Oct 01, 2008 03:59 PM #20
    Christine Donovan
    Donovan Blatt Realty - Costa Mesa, CA
    Broker/Attorney 714-319-9751 DRE01267479 - Costa M

    I love this idea.  The samples came out great.  It is something in which I am very interested.

    Oct 01, 2008 05:37 PM #21
    Gena Riede
    Riede Real Estate, Lic. 01310792 - Sacramento, CA
    Real Estate Broker - Sacramento CA Real Estate (916) 417-2699

    Anne Marie, I couldn't agree more. Real Estate Shows is the next best thing to sliced bread. I've been using Jeff's services for 2 years now and love it.

    Oct 02, 2008 01:23 AM #22
    Anne Marie Malf
    Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
    Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

    Hi Christine - I can certainly speak with you more on this great program and pass along my discount - let me know.  I think the possibilities are endless.

    Gena - so happy to have such a great endorsement - it really is just as great as sliced bread isn't it.  So happy you are having success with the program and hope it continues to help you.


    Oct 09, 2008 12:35 PM #23
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