Many of you as ASPs were instructed as was I , to call on offices and ask to make presentations at their sales meetings. Well, I spent the better part of a year and most of my meager marketing budget on printing packets for the agents who attended, etc... I gave my powerpoint and did my talk which I was told was very informative and helpful... BUT NO BUSINESS came out of it! NOT one job did I get from this method of marketing. I was flabbergasted.
Then I finally decided to fall back on my old direct marketing ways learned from my former career in sales and marketing. With the help of an email marketing company and my membership list from the local realtor's association I sent my first direct email blast! What do you know, within 1 minute I got a phone call for an appointment that paid for the service. IT WORKED!
Lesson learned, you don't have to spend a fortune but it does help to reach as many people as possible with your message. Keep the message short and simple - 6 or 7 lines , a few photos, maybe a testimonial and who to call, contact, etc.. include a link to your website or feature page also.
I'm not saying that I turn down offers to speak at realtor's sales meetings, but now instead of pursuing them, I blast them and let them decide if they want to contact me. It's quicker, easier and MORE EFFECTIVE.
I love this job!
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