Real Estate Listing Syndication - A Brief Overview

By
Real Estate Agent with PREA Signature Realty - www.preasignaturerealty.com

What is Real Estate Listing Syndication?

Real estate listing syndication is a web-based software program that permits you to expose your listings to the internet on such aggregator sites as BackPage, Craigslist, Google Base, HotPads, Kijiji, LiveDeal, Oodle, Trulia, Vast, Zillow and 100s of specialty sites.  It is a great equalizer for small independent brokerages that compete with franchised brokerages that provide RSS feeds to these aggregator sites.  It is also a good lead generation tool for agents who want to drive traffic and leads to the agents personally.

The Benefits of Real Estate Listing Syndication

Real Estate Listing Syndication provides tangible benefits to agents and brokerages that want to leverage the power of the internet as an advertising and marketing tool.  Here are some of the many benefits:

·  Time Savings - Eliminate the time of manually entering listing into multiple aggregator sites.  Save time and effort and reduce mistakes due to repetitive data entry.

·  Free or Low Cost Internet Advertising - Reduce the cost of advertising by using free or low cost syndication.

·  Professional Advertisements - Use standardized templates to create a more professional, branded advertisement.  Increase the number of photographs and links not necessarily available on standard classified postings.  No HTML or otherwise specialized training required to produce advertisement.

·  Increase Internet Exposure - Disseminate advertisements to GoogleBase, Zillow, Backpage, Craigslist, Trulia, Yahoo Classified Ads, Oodle, Kijiji, Hotpads, Propsmart, and other specialty sites.

·  Expand Geographic Scope - Expose listing to regional and national marketplaces.  Attract purchasers relocating to your area.

·  Increase Website Traffic - Increase traffic to your company website.

·  Increase Exclusive Leads - Develop exclusive leads through internet inquiries.

 Real Estate Listing Syndication Providers

Real estate syndicators offer the real estate listing syndication services using both free and fee based models.  The fee based models usually are add-ons or upgrades - template options, links, increased number of photographs, maximum number of adds, priority or preferred ad placement or statistical tracking features.

 There are several service providers with proven track records:

 ·  Postlets.com

·   vFlyer.com

·   Point2Agent.com

·   ClassifiedFlyerAds.com

However, there has been an increase in the number of providers in the past 18 months.  Other providers include:

·  BuilderFeeds.com

·  BrokerFeeds.com

·  Artis-USA.com

The best way to determine which service best meets your internet advertising needs is to take a test drive and then tracking the success of your internet advertising campaigns.

If you know of any other property syndication providers, please let me know.  In the future, we will be comparing these services to see how they differ.

Note:  The opinions and statements contained herein represent my personal opinions and observations.  These blog entries are not reviewed, endorsed or approved for publication by Gilded Age Sales, LLC.

Posted by

________________________________________________________________________________________________

PREA SIGNATURE REALTY

Download Property BrochuresView Our Listing PresentationWatch Our Property Videos on YouTube

PREA Signature Realty is a full service brokerage located at 1709 Park Avenue in the Lafayette Square neighborhood of the City of St. Louis.  PREA Signature proudly serves the following city neighborhoods:  Lafayette Square, Soulard, Benton Park, Benton Park West, Downtown Loft District, Forest Park Southwest, Central West End, Tower Grove East, Tower Grove South, Compton Heights, Shaw, The Hill, Dogtown, Carondelet, Holly Hills, St. Louis Hills, Dutchtown, and the Other Historic Neighborhoods of the City of Saint Louis, Missouri. 

The opinions expressed herein represent the opinions of the author only and do not reflect the opinions of PREA Signature Realty.  All photos and written content were produced by PREA Signature Realty.  All Rights Reserved - PREA Signature Realty (2009).  This content may not be reproduced or reprinted, except for Active Rain re-blogging, without express written permission of PREA Signature Realty.

For more information, visit our website at www.PREASignatureRealty.com or contact Ryan Shaughnessy at 314-971-4381 or send an email to Ryan@PREASignatureRealty.com

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Rainer
234,104
Robert Calistri
Homes Plus Realty, llc, - Valrico, FL
Broker Of Record Services

Thanks again Ryan.

Sep 30, 2008 10:12 AM #1
Rainer
29,759
Stephen D White, E-Pro, ABR Cape Cod Real Estate
SDW Realty of Cape Cod - Falmouth, MA

Ryan you got an URL please for RE Listing syndication? thanks

Sep 30, 2008 10:53 AM #2
Rainer
229,238
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

Go to GoogleBase and search on "Eden Lofts" "Mississippi Place" or "1515 Lafayette".  You will see our postings that have been entered manually, via aggregators, via syndicators, etc.  Here are some examples:

http://ryanshaughnessy.point2agent.com/Listing/ViewListingDetails.aspx?ListingID=1985248&Bb=GB&Cc=1985248 (Googlebase via Point2Agent.com)

http://gildedagesales.vflyer.com/home/flyer/home/1899023  (Googlebase via vFlyer.com)

http://www.postlets.com/res/1224292 (Googlebase via Postlets.com)

 

Oct 01, 2008 02:23 AM #3
Rainer
29,759
Stephen D White, E-Pro, ABR Cape Cod Real Estate
SDW Realty of Cape Cod - Falmouth, MA

ok thanks Ryan I understand. Ive used Postlets and Im getting into Point2Agent now

Oct 01, 2008 05:01 AM #4
Rainer
2,600
Brett Shaw
Coldwell Banker Kaiser - Carmel, IN

Brett Shaw from Cyberhomes:

Listing syndication is a great idea.  Having your listing in front of as many eyes as possible is vital for online exposure.  I know that we at Cyberhomes receive syndicated listings from vFlyer.com and Point2Agent.com.  By doing this, your home will be listed on our site and coupled with a tremendous amount of local information that buyers are interested in.

Oct 04, 2008 05:01 AM #5
Rainer
229,238
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

Syndication is a great tool.  It allows me to spend less time entering data into multiple sites and more time selling or managing agents who are selling.

Oct 15, 2008 06:32 AM #6
Rainer
12,125
Graham Davis
zBest Data Technologies, LLC - Durham, NC

Ryan,

Thank you so much for including us in your Blog.  Please let me know if we can help.

Graham Davis
www.ARTIS-USA.com

Nov 28, 2008 12:52 PM #7
Rainer
29,759
Stephen D White, E-Pro, ABR Cape Cod Real Estate
SDW Realty of Cape Cod - Falmouth, MA

Ryan how about Listhub.net another listing syndicator. Thanks for this post!

Nov 28, 2008 01:18 PM #8
Rainer
229,238
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

Stephen:  Thanks for the tip.  I am taking a look at listhub.net now.

Dec 01, 2008 01:12 AM #9
Rainer
229,238
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

Graham:  You are welcome.  We continually review our syndication partners and you are definitely on the list.

Dec 01, 2008 01:13 AM #10
Rainer
32,365
Dan Gooder Richard
Gooder Group - Rainmaker Lead System - Fairfax, VA

Dan Gooder Richard from RealEstateRainmaker.com:

Very helpful overview, Ryan.  Ditto on the need to track results to learn which syndicators and what aggregators deliver the most business opportunities.  I've been particularly impressed with Postlets.  Their graphic design is very clean and intuitive.  Thanks for the great post.

Jun 05, 2009 03:21 AM #11
Rainer
2,016
The Clozing Real Estate News Ticker
TheClozing - Manhattan, NY

Excellent list.  Thanks Ryan.

If you use videos to market property (or yourself or your business), try using Tubemogul.com, which syndicates video to various video sites.  Interestingly, because of Google Universal Search, videos often rank ahead of blogs and websites.

Jun 18, 2009 05:29 AM #12
Rainer
229,238
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

Dan - Thanks for reading.  I agree with your comment.  I like Postlets and vFlyer for ease of use and quality of presentation.

The Clozing - I have heard of th site but haven't used it yet.  I have only ton a few video posts and may give you a call to talk if that is okay.

Jun 18, 2009 10:54 AM #13
Rainer
2,173
John Glynn
Scarfo Real Estate - Westfield, MA

Hi Ryan,

Great Information.  Some other good syndication sites, which are FREE FREE FREE.....

 

syndafeed.com

postlets.com

 

Thanks,

John Glynn

Scarfo Real Estate 

Westfield, Ma

http://www.westernmasshomesforsale.com

Mar 29, 2011 02:33 PM #14
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Rainer
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Ryan Shaughnessy

Broker/Attorney - Your Lafayette Square Real Estate Partner
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