Do you have a marketing strategy? Here are 3 simple tips...

Services for Real Estate Pros with Malfi Marketing Solutions ~ for real estate professionals

If you've visited my blog before, you will know that my message of late has been "getting back to the basics."  Many agents have the tools and knowledge to carry out these "daily" tasks but it's remembering them and making the time to do them that will yield the greatest results.

I have asked how and when you stay in touch with your sphere of influence and potential new clients and heard back from many of you with such great comments.  I also heard that some have systems that house their contact information but that you don't have the time, process, or plan to send correspondence to your clients on a regular basis.  Why? 

I read some interesting facts recently About How Soon We Forget a Message:

  • After 1 day we forget 46% of the message
  • After 7 days we forget 65% of the message
  • After 14 days we forget 71% of the message

With stats like that, do we really want to be out of contact with our clients?

As you've heard me say before, I'm a huge fan of the "Human Touch" and anytime you can provide that to your clients the better your results.  But I also realize that with time constraints and sometimes the kind of information you want to share, it just doesn't warrant a phone call, but an email that hopefully will provide a "call to action" (phone call to you with a question, requesting something you've offered or simply them being open to your contacting them.)

Are you under the belief that simply having a software that creates an email ad campaign and sending it to all your contacts will produce all the results you are looking for?  Yes, you're in contact with your clients but I challenge you think about what are you hoping to accomplish from these email campaigns and email contacts? 

No one wants to waste time, so to have an effective marketing plan, try applying these 3 simple strategies:

1. Pre-Plan Strategy:

If sales are slow right now or you're new to real estate this is the perfect time to think creatively about your campaigns.  Don't just think about a plan, WRITE OUT YOUR PLAN that will cover the next few months.  Think about the results you are looking for: Is your plan designed to generate or increase website traffic, new sales, or simply staying in contact with your new contacts or past clients.

What kinds of information will you be providing?  Here are some suggestions:

Market Statistics, Real Estate Tips, Free Home Analysis, How you market your listings, New Listing Updates, Sending them a card for their Birthday or Anniversary, New Information that you learned from a Class, updated list of contractors, Community Events, New Topics covered on your blog (include the link)

Note: Make sure you have your email, website and blog url links on every correspondence.

By combining aspects of informational, promotional and operational communications you are promoting a strong relationship and longevity with your clients and contacts.

2. Grow Quality Lists

Simply having a list of clients in your database is not going to help you carry out your plan for success.  You need to constantly be building and maintaining it:

Focused Lists will give you the best results.

Keep your lists clean - updateor remove any emails that are no longer working or anyone who chooses to unsubscribe (I hope that's not the case.) 

Create and grow your lists based on the subscribers/recipients.  You may have emails based on a certain area/neighborhood, or your correspondence may be geared to first time home buyers, past clients, potential clients.  See what I mean?  Yes, some emails you may send to all your contacts but having them in groups helps you truly target your audience and provide them with relevant information.

Make sure that your website and social networking sites allow visitors to easily subscribe to your emails and that you have a refer a friend option.  (Share with your visitors the value that will receive for signing up.)

3. Give your Campaigns Tune Ups - Regularly

Review the tracking results of your campaigns.  How many click-throughs are you receiving?  Are you consistently attracting new subscribers?  Watching your conversions will let you know how your recipients feel about the content you are providing them.  (Not getting many, perhaps it's time to change things up?)

We are in some challenging times right now and my message of "going back to basics" is to empower you to take action to create the results you want.  Utilize the tools you already have, fine tune them and truly make them work for you.

Having a (written) marketing plan that makes sense, is easy to maintain and part of your every day routine will help you build or rebuild a strong foundation for success.


What "back to basics strategies" are you putting into place to get results? 

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If it's not evident to you by now, consumers are very knowledgeable and computer savvy and are using the Internet to not only search for homes but for real estate agents and real estate professionals who they feel are like minded and can lead them to the results they are looking for.  

As we all know, there are only 24 hours in a day to get it all done...are you focusing on the right stuff to grow your business and meet your client's needs? Contact us today to get started!

Ready to take your Marketing to new levels? Anne Marie Malfi ~ Malfi Marketing ~ Copyright 2011




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The Art Of Marketing You
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back to basics
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Suzanne Champion
N.J. Realty - Westerville Ohio - Columbus, OH

All very good pointers Anne Marie.  Another nice post, thank you!

Oct 01, 2008 01:38 AM #1
Nancy Larson
I am a licensed referral agent in NJ - Hutchinson Island, FL

Anne Marie, you always have great posts. So informative. Had an IT man look at your Blog, cause I told him this was good and he told me you do a great job.

He was impressed and he does this for a living.  Always nice to hear a professional say "Good Job"

Oct 01, 2008 03:25 AM #2
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Terrific post -- timely and well presented thoughts, here, to improve our presentations.    appreciated!

Oct 01, 2008 04:11 AM #3
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Suzanne - thank you so much for stopping by and hope to see you again.  It's always nice to know a post has been helpful.

Nancy - thank you so much for your kind words and support. Wow, that was really of your IT friend to give that feedback - it's always nice to hear that people like your work - thank you for sharing.

Hi Li - so helpful that you found my post was helpful - always nice to see your comments.

Oct 01, 2008 03:43 PM #4
Pam Jank
Coldwell Banker Schneidmiller Realty - Coeur d'Alene, ID
Your Coeur d'Alene & North Idaho Real Estate Pro

Coeur d'Alene, Idaho - City by the LakeAnne Marie,

Great Post!  How soon we forget the ABC's of Basic Marketing.  You brought up several things that I used to do on a regular basis and have let fall to the side over the years.   Thanks for the great tips and reminders!

Also, thanks for commenting on my Post!

Oct 01, 2008 05:12 PM #5
Gena Riede
Riede Real Estate, Lic. 01310792 - Sacramento, CA
Real Estate Broker - Sacramento CA Real Estate (916) 417-2699

Anne Marie, all very good plans to put into action. You got me swaying back and forth this morning while reading your article. Had a smile on my face...thank you.

Oct 02, 2008 03:05 AM #6
Elizabeth Nieves
The Elizabeth Nieves Realty Group - Durham, NC
Bilingual Raleigh - Durham North Carolina Real Estate Team

Like you said, most of us know what to do...but doing it is the problem. This is a great set of easy to follow guidelines to get back on track. GBU!

Oct 02, 2008 05:21 AM #7
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Hi Pam - thank you and yes, I like to think of my posts as simple reminders of getting back to the basics.  And you're welcome - love visiting your posts!

Hi Gena - what a lovely compliment - thank you.  Anytime I can remind agents of the simple things and the back to the basics is a great day to me - and the bonus was that I made you smile!  Hope you visit again - I can always use a smile myself.

Elizabeth - I am honored that you visited my blog - I have been a long time admirer and reader of your blog and now proudly I can say we are associates - thank you.  Thank you also for commenting and letting me know that my post was a helpful reminder.  GBU too!

Oct 02, 2008 06:32 AM #8
Sonja Adams
Samson Proprties - Purcellville, VA

Wonderful post...and yes, its back to basics time.  We need to constantly change our plan and revise our material to reflect the market and what is or is not working.

Oct 07, 2008 04:55 AM #9
Chip Wood
Nationwide - High Point, NC

good advice thanks for the tips.

Oct 07, 2008 07:13 AM #10
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Hi Sonja - thanks for visiting a few of my blogs today - that was so nice and I appreciate your comments.  You said it - back to the basics and change it up if it's not working.  Hope to see you again.  Will be emailing you back too on your note.

Chip - thank you and I appreciate you stopping by and hope to see you again.

Oct 07, 2008 02:51 PM #11
Nakia Evans
Urban Living Realty LLC - Baltimore, MD
Baltimore MD, Flat Fee MLS Services & HUD Homes

Hello Anne Marie!  Great back to basics post.  I'm always looking for a format to organize a marketing plan if anyone has a sample.  TIA.

Oct 07, 2008 03:23 PM #12
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Nakia - thank you, I appreciate you stopping by and happy that you found it helpful.  I can certainly assist you with a marketing plan - just say the word. ~Anne Marie

Oct 08, 2008 02:10 AM #13
AMBER NOBLE GARLAND - Top Real Estate Expert, Property Tax Appeal Specialist & Author
Strategic Marketing Expert & Relocation Specialist Serving New Jersey and nationwide! - Marlboro, NJ
- The Agent You Can Trust To Deliver REAL Results!

I am officially a new fan of yours.  Another great blog!

Oct 08, 2008 06:56 PM #14
Winter Baserva
Seasons Realty Group of Solid Source Realty, Inc. - Atlanta, GA
Realtor -Homes For Sale, Atlanta, GA

We'll in reading this, I realize I am practicing ALL of your suggestions. I guess the one I need to work on the most, however, is patience :0

Oct 11, 2008 01:17 PM #15
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

You really have a way of breaking down things and making them simple to understand.  I like your style, and the information you present is very relative to a successful career in real estate.

Nov 14, 2008 03:40 AM #16
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Amber - how sweet are you?  That is so nice of you to say and I hope I will continue to provide you with valuable reading material.

Winter - I'm so happy to hear that and yes, the patience is a challenge but worth practicing and perfecting.

Troy - So happy you enjoy reading my posts and found this one useful.  I appreciate your compliment and look forward to your visits, comments and getting to know you more.


Nov 18, 2008 11:41 AM #17
Dawn Olinek
Egghead Virtual Assistance | Green Building Industry VA - Lafayette, CO

Yes, yes, yes, Anne Marie.  You've given us good, practical information and the best part is these are no cost marketing efforts.

Nov 20, 2008 02:52 PM #18
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Anne Marie Malf

Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA
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