Recently I started working on getting my website geared up to be more than just an electronic brochure. In that process I started reading a lot about website optimization. That is, getting your website to turn up higher in the results when people search for it on the web using a search engine such as yahoo.com, MSN or Google.
The one thing that I can tell you is that it's damn confusing. Nobody truely seems to know what the rules are and every once in while, the search engines change the rules without telling anybody.
Anyway, there are other sources on the web that can do a better job than I can explaining to you the ends and outs of SEO, Search Engine Optimization, but I wanted to bring to your attention the importance of it. With more and more people utilizing the web to make purchases and to find merchants, having an effective website is becoming more and more important.
What makes a website effective? Well, if you're good, lucky or rich turning up on the first page or two of the search engines is one sign. For the rest of us, it's being able to be found when people bounce around the web. This means being listed and linked to in as many different places as possible. For one, the more and the bigger the websites that link to your site, the more relevant the search engines view your site and the higher in the results that you'll be.
And even if you haven't made it to being on page one or two of the results yet, the more places that you are at, the more likely someone searching for your good or service is going to find you.
Another way of accomplishing this feat is to BLOG. I saw someone who said that BLOG stands for "Be Listed On Google". I'm not sure if that is 100% the truth, but I can tell you that since I started blogging here and two other sites, that the volume of people emailing me about my service has gone up dramatically. I'm still not on the first two pages with St. Louis real estate being the keyword (St. Louis real estate is the most popular seach term for people looking to hire a real estate agent), but I'm rising and apparently people are bumping into me on the web. If you're reading this, I guess that I"ve made my point.
So, I hope that you enjoyed this post. If you have any questions about what all I've found out so far, please feel free to drop me a line or to call me. Also, if you know anyone who is looking to buy, sell or refinance real estate in St. Louis, definately give me a call!
R. B. "Bob" Mitchell
ValueList Real Estate Services, Inc.