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The Best Way to Sell Real Estate

By Mark Hetrick

Real Estate Broker/Owner with List In MLS Realty, LLC

April 08, 2007 06:33 PM

"Listed property sells faster and for more money than FSBO property".

The days of having to pay high real estate commissions are over. Today, you can list your real estate in the Realtor® MLS for a flat fee and only pay a commission if a Realtor® sells your property. Listing in the MLS is the only way to get main stream exposure for your property and the only way you can list your real estate in the MLS is through a real estate broker who is a member of your local Board of Realtors®.

In Lee County the dominant MLS is administered by the Realtor® Association of Greater Fort Myers and the Beach. If you are selling real estate in Lee County, listing in this MLS is a must if you want top dollar for your property in the least amount of time.

List In MLS Realty, LLC will list your property in the Realtor® MLS for a flat fee of just $495 until it sells. If a Realtor® sells your property you pay just 3 percent and best of all, you retain the right to sell on your own and pay No Commission.

Our flat fee MLS listings include the following:

Complete listing in Realtor® MLS (Multiple Listing Service) until it's sold.
Property featured on the top real estate websites including Realtor.com, MSN, News-Press.com, Google Base, Trulia, and many more.
Color photos in the MLS and on affiliated websites.
Installation and removal of our professional Yard Sign (where permitted).
Lockbox (if desired)
Color "For Sale" flyer and copy of your listing.
Buyers Pre-Qualifications and Pre-Approvals.
All necessary contracts and disclosure documents to list and sell your home.
Your property featured on all Broker Reciprocity member sites including Coldwell Banker, Century 21, and all other member sites.
Friendly customer support via e-mail or phone at (239) 936-LIST (5478).

With our flat fee listings the seller works directly with the buyers' Realtor® to coordinate showings (if applicable), negotiate the contract and see the deal all the way to closing.

We also offer full service for 1% to meet the needs of even the most demanding sellers.

Our full service listings offer the following additional services.

Coordinate showings
Follow up with Realtors® who show your property to solicit feedback and hopefully and offer.
Receive and negotiate offers on your behalf.
Verify the buyers' ability to purchase your property.
Coordinate inspections, appraisals, etc.
Coordinate closing and make sure everything goes smoothly.

For more information or to list your real estate in the MLS visit http://www.listinmls.com/

Comments(3)

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Rob Arnold

Sand Dollar Realty Group, Inc. - Altamonte Springs, FL

Metro Orlando Full Service - Investor Friendly & F

I am wondering if you get much negative feedback or even black-balling from other Realtors in your area. I have been offering flat fee MLS services for years and never really get to chat with others doing the same thing. I hope you are staying busy even with the market being as slow as it is.

Sep 09, 2007 03:57 AM

Mark Hetrick

List In MLS Realty, LLC - Fort Myers, FL

Fort Myers Real Estate

Rob,

I have not really had any negative feedback from other Realtors. All my listings offer a competitive commission to the buyers broker so they are not getting paid less if they sell one of my listings. Further, some Realtors may think they have to do more work if they sell a limited service listing. I don't really understand this because they are representing the buyers and all they should need from the seller is a signed contract and to know who they are using for title. When I am working with a buyer I would much rather deal directly with the seller versus the sellers Realtor.

Fortunately, I am very busy working with buyers and sellers right now. Now that I am offering buyers rebates in addition to the flat fee listings, I am getting a lot of buyer traffic.

I don't have any agents for other Realtors to complain about and they seem to respond very well to me. At our boards expo last week I was hanging out with the most traditional of traditional Realtors and they responded very well. When I have attended committee meetings in the past I felt like some did not want to here my issues. Next time I will bring a small army of Realtors with me to get a majority vote rather than try and convince the idiots already there. Actually, my preferred method right now is to just deal with whatever rules they create and spend my time selling real estate. Sometimes it is frustrating to be at the mercy of the board of directors which are usually extremely traditional brokers. My primary board (Fort Myers) does not operate in the "Sunshine" so I don't ever find out about anything until it is implemented or enforced. How do you like the Orlando board and MLS?

Sep 10, 2007 03:07 AM

I am glad to hear things are going good for you. I tend to have the same response. Most Realtors don't seem to care if it is an MLS only listing, but I do have many sellers ask that question and a few Realtors that grumble about it. Luckily I have been able to get a lot of word-of-mouth business, so we stay very busy.

In Orlando, our board of Realtors is probably a little more open-minded to creativity, but it still is filled with plenty of "good ole boys" that seem to control the rules in their favor. I have done as you and gotten involved with various committees to help with my presence with the board.

Sep 10, 2007 01:48 PM

The Best Way to Sell Real Estate

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