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GORILLA Marketing...and I Do Mean GORILLA!!!

By Laurie Logan

Real Estate Agent with Keller Williams Realty, Inc., Broker Associate

October 04, 2008 04:08 AM

kearns gorilla

GORILLA MARKETING: Making the World Hear

You When You Say, "Look at Me!!!"

I saw this Big, Beautiful Orange Guy

and I had to Stop!

I was professionally greeted by:

Sherwood "Deadwood" Holmes, Sales Director

800-997-7974 // www.kearnsmotorcar.com

Kearns Motor Car Company

* Jefferson * West Bend *

We chatted, I was impressed. They bring this sale to the People. This terrific

*****Automobile Extravaganza*****

is located at Hwy 94, at the exit for Hwy 26, between Watertown and Jefferson (Wisconsin)

SALE RUNS THROUGH MONDAY OCTOBER 6th!!!

My fun encounter reminded me of all the basic principles of Effective Marketing:

Get People's Attention! Get the Attention of Your Target Market!

Have an Effective Method of Sorting the Lookers from the Prospects!

Meet their Needs! Help Them Make the Best Decisions!

gorilla and inventory gorilla and highway

(you can see this orange gorilla from all over, incidentally that is the Johnson Creek Outlet Mall

on the other side of the highway!!)

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Ellie McIntire

Ellicott City Clarksville Howard County Maryland Real Estate - Ellicott City, MD

Luxury service in Central Maryland

Nothing beats BIG Marketing. Obviously it attracted you, so it was well worth it.

Oct 04, 2008 04:54 AM

David Slavin

Keller Williams Premier - Katy, TX

CDPE, ABR, SRES Keller Williams Premier

It's time to stick out like a sore thumb orange gorilla.

Oct 04, 2008 06:07 AM

Laurie Logan

Keller Williams Realty, Inc., Broker Associate - Madison, WI

South Central WI Real Estate

Hi Ellie,

I just love that gorilla, I mean he was huge!!! The impressive thing is that the Kearns organization had the inventory and set up to back it up, the consultants were friendly helpful. EXCELLENT! I hope they have a Successful Sale!!

Thanks, Laurie

Oct 04, 2008 06:50 AM

Todd Clark - Retired

eXp Realty LLC - Tigard, OR

Principle Broker Oregon

You certainly aren't going to miss that when you drive by! So are you going to put that on top of your next open house?

Oct 04, 2008 05:25 PM

* David - you wouldn't believe how tall it is - check out the minivans behind it!!

* Todd - sure Todd, have ladder and mini-van, will put up huge orange gorilla!! (does this mean I don't have to put out those open house signs all over the place??)

Oct 04, 2008 06:31 PM

The Somers Team

The Somers Team at KW Philadelphia - Philadelphia, PA

Delivering Real Estate Happiness

LOL, I love it ! We like to do some things in our marketing that attracts attention as well, but have not done this type of "gorilla marketing" yet !! : )

Oct 05, 2008 12:55 AM

Evelyn Johnston

Friends & Neighbors Real Estate - Elkhart, IN

The People You Know, Like and Trust!

At least people will know something is going on. I personally have never stopped when I see a big balloon like that. I don't know if I was just to busy, don't care what they are selling or afraid I would buy if I did stop.

Oct 05, 2008 02:45 AM

*Christopher and Stephanie - that thing was so big, it was really cool! and visible - the folks at the Outlet Mall could see it from across the highway!

*Evelyn - at first I felt strange stopping since I knew I wasn't a buyer, then I got over it! I thought: introduce yourself, be straight, and ask for permission to photograph (I thought of Open House looky-lous who tell me some silly story and make things really awkward. No problem here, "Deadwood" was so cool)

Oct 05, 2008 12:36 PM

Lara O'Keefe

North Texas Home Finders - McKinney, TX

Laurie, what a great translation of Guerilla marketing ... too funny! We have a dealership here that has a big rubber ducky and it has a sign that says DUCK TRUCK SALE. Very cute.

Oct 07, 2008 11:03 AM

Thanks, Lara!

I worked in the car business before I entered real estate (7 years for GM). I hold the highest respect for car dealers - it is an extremely tough business, in an everchanging market.

I'd love to see the other dealer's Duck!

Take care, Laurie

Oct 07, 2008 02:23 PM

Bobby Wallace

Vacant Land Solutions - Charleston, SC

Sell Your Vacant Land The Hassle Free Way!

Laurie - good photo - think I would have figured out some way to have gotten this on the news -

if nothing else, would have had a photographer taking photos of school kids, zoo officials, etc.

Thanks for sharing!

Oct 07, 2008 02:33 PM

*Bobby - Thanks for commenting. Though I'm not sure what school kids and zoo officials have to do with a Car/Truck Sale.

Oct 07, 2008 03:51 PM

GORILLA Marketing...and I Do Mean GORILLA!!!

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