National Association of Realtors Profile of Buyers and Sellers

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Real Estate Agent with Robyn Jones Homes
NAR 2007 Profile of Home Buyers & Sellers
First Step Taken by Home Buyers During the Home Buying Process Buyers
Looked online for properties for sale 32%
Contacted a real estate agent 20%
Talked with a friend or relative about home buying process 9%
Visited open houses 7%
Looked in newspapers, magazines, or home buying guides 5%
Drove-by homes/neighborhoods 1%
 
Information Sources Used in Home Search 1995 2003 2004 2005 2007 Very Useful
Real Estate Agent 86% 86% 90% 90% 84% 70%
Internet 2% 65% 74% 77% 84% 78%
Yard Sign 37% 69% 74% 71% 59% 29%
Open House 41% 48% 51% 51% 48% 24%
Newspaper Advertisement 51% 49% 53% 50% 50% 17%
Home Book or Magazine 30% 35% 40% 38% 31% 11%
Home Builder 15% 37% 37% 36% 24% 12%
Television 8% 22% 26% 25% 9% 2%
 
Where Buyer Found the Home They Purchased 1997 2003 2004 2005 2007
Real Estate Agent 50% 41% 38% 36% 34%
Internet 2% 11% 15% 24% 29%
Yard sign/open house sign 17% 16% 16% 15% 14%
Home builder or their agent 3% 7% 7% 7% 8%
Friend, relative or neighbor 9% 7% 7% 7% 8%
Print newspaper or advertisement 8% 7% 5% 5% 3%
Directly from sellers/Knew the sellers 4% 4% 5% 3% 3%
Home book or magazine 3% 1% 2% 1% 1%
 
Method of Home Purchase, By Use of Internet Used Internet to Search Did Not Use Internet to Search
Through a real estate agent/broker 82% 65%
Directly from builder or builder's agent 10% 19%
Directly from previous owner whom buyer didn't know 6% 13%
 
Web Sites Used in Home Search
Multiple Listing Services (MLS) Web site 54%
REALTOR.com 49%
Real estate company Web site 44%
Real estate agent Web site 40%
For-sale-by-owner (FSBO) Web site 20%
Newspaper Web site 12%
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Those statistics are very interesting... and telling ! ~ Chris

Oct 05, 2008 02:51 AM #1
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