How to Use Viral Real Estate Marketing on MySpace

Education & Training with DMS Global Social Media Consultants

Alright, some of you are probably wondering, "What the heck is viral marketing?" Let me clear something up fast. "Viral marketing" is in no way related to a computer virus. On the contrary, this term is referring to a marketing plan which propagates like a virus. Simply put, from one person to the next at high speed. It is otherwise known as "buzz marketing," but viral marketing just refers to any trick or strategy to establish buzz, while getting other individuals to market you product or service for you. This is all done with no extra effort on your behalf. This can be extremely effective for real estate professionals like investors, realtors, agents, brokers and it's very lucrative.

Let me give you a clear example of viral real estate marketing. Picture sending an email, message or bulletin about one aspect of real estate to 100 people, and 15 of those 100 send it to 100 more, and 15 of those folks send it to 100 more and so on and so forth, until you have reached hundreds of thousands. This, in a nutshell, is what viral marketing is geared to do. It disperses your marketing message to massive amounts of individuals that you wouldn't have reached with other conventional forms of media. When it comes down to it, viral marketing can basically transform highly-targeted prospects into apostles for what you are promoting.

Learning to utilize the social popularity of videos, games, comment graphics, and other things, you have the ability to reach-out to an infinite sea of MySpace friends, that would typically be beyond your marketing contact. I recommend utilizing a viral approach anytime you send messages, bulletins, comments, etc. to market. In the 30 video training series I've assembled, I demonstrate exactly how to do this, step-by-step for real estate professionals, chiropractors, mlm and network marketers, and many others.

I see it all the time, huge mistakes that inexperienced real estate MySpace marketers make. They try and utilize similar strategies you incorporate on a sales page on their profile. I highly advise against a profile full of product promotions. In actuality, I caution you against marketing directly on any of your profiles, as it can come across as "spammy" and will quickly turn your potential real estate prospects off. Additionally, MySpace will also delete your account, flag your email and take your IP address so you cannot participate on the network again.

On the reverse, it's good to have a profile that will draw a massive friends list, and accomplish this in minimal time. From there, you can then market softly to the friends you've acquired.

Dr. Matthew J. Loop

Learn how to use social networks to easily get an extra 15-20 fresh buyers and sellers / month with simple Real Estate Marketing strategies. Make $40,000 + / month and create multiple sources of income with this ultimate social media / SEO video training series. Visit right now to learn more.


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Bill C. Merrell
Merrell Institute ~ Appraisal Education Network - Bohemia, NY
Ph.D. - Merrell Institue

Great Blog. All the best.

Keep on blogging and helping Active Rain members.


Oct 04, 2008 09:51 AM #1
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