By David Slavin, ABR, SRES
This is always a tough one for many agents. In today's real estate market we must make sure customer service is a top priority and part of this is gift giving. I'm not necessarily talking about holiday gifts to clients and past clients. I'm talking about gift giving when clients don't expect it. That's when it makes the biggest impression on them and you will remain on the top of their mind. When they think real estate they think of you. But now for the big question...
What do you give them and how often?
Buffini says to use the pop-by to bring gifts but this raises the same questions. Please share your thoughts and what you have done that has been well received by clients and past clients.
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