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What Do You Do?

By
Real Estate Agent with Keller Williams Premier

By David Slavin, ABR, SRES

                                                     

     This is always a tough one for many agents.  In today's real estate market we must make sure customer service is a top priority and part of this is gift giving.  I'm not necessarily talking about holiday gifts to clients and past clients.  I'm talking about gift giving when clients don't expect it.  That's when it makes the biggest impression on them and you will remain on the top of their mind.  When they think real estate they think of you.  But now for the big question...

What do you give them and how often?

     Buffini says to use the pop-by to bring gifts but this raises the same questions.  Please share your thoughts and what you have done that has been well received by clients and past clients.

Angela Lawrence
Noble Merit, REALTORS® - Winston-Salem, NC
Broker/Owner

Great idea about sending edibles to their work, have to put that on our list!

Oct 05, 2008 02:40 AM
Evelyn Panning
Property Connections Realty Inc. - Alturas, CA

I try to get to know people before giving a gift.  For instance, a couple of folks I know are struggling with finances, so a gas card or local grocery store gift card is what I give.  Some folks like home made items -- I may make a pie or pull out fabric in my sewing room for something personal. Some may have particular likes or dislikes in coffees, teas or chocolates -- I'll put together a basket that reflects that.  Whatever I give, I want it to be well thought out and personal. ~ Evelyn

Oct 05, 2008 02:58 AM
Rich Ferretti
Rich Ferretti Real Estate - Charlotte, NC
ABR QSC Realtor/Broker, Charlotte NC Real Estate a

Giving a gift is always a good idea. I've created some really nice friendships by staying connected after the closing.

Rich

Charlotte NC

Oct 05, 2008 03:11 AM
Tony & Darcy Cannon
Aubrey and Associates Realty - Layton, UT
The C Team

David, thanks for the post and the commenters, we haven't been real good at given the unexpected gifts, so it was good for me to read this for some ideas!

Oct 05, 2008 04:51 AM
LS Rogers Realty
LS Rogers Realty - Richardson, TX

I'm a big believer in gift giving. I love receiving so I know it feels just as good to the person receiving my gift as well. Looking for ways to "pop" in on people is sometimes challenging. I listen for tell-tell signs of individual interest and go from there.

Oct 05, 2008 07:50 AM
Karen Martin Real estate agent Safe Harbor Realty
Safe Harbor Realty - Westport, MA
Westport, MA Realtor Helping Home Sellers & Buyers

 

 I generally give a gift at closing- something personal  My last closing gift  was 2 housekeepers for 2 hours.  We had a delayed closing & the buyer had no choice but to move into a  home he wasn't able to clean first - He was delighted when I told him at the closing. I had a basket arranged but the housecleaners was the right thing to do.

Week number one after a closing is a phone call to make sure all is OK. 

 I always send return address labels with their new address on week number 2. They hang around are usefull & have my contact info on the back of the sheet.  I print them myself. A thank you card & subtle request for referrals complete the mailing. 

Then I stay in touch for ever with a quarterly newsletter ( snail mail)  and monthly email newsletter  & calendar at Christmas

Oct 05, 2008 09:22 AM
David Slavin
Keller Williams Premier - Katy, TX
CDPE, ABR, SRES Keller Williams Premier

WOW!  All of these are great ideas... keep em coming!

Oct 05, 2008 12:14 PM
Sheila Moran
RE/MAX Access (Garden Ridge, San Antonio, New Braunfels) - New Braunfels, TX
SanAntonioSheila.com, RE/MAX Access, 210-32

David,

We do a handful of different ideas.  Usually on the pop by's and make them seasonal.  Just last week we dropped off a big cake that had out new logo on it (we now have a moving van) as a way to introduce the truck to some people that we market to at a certain credit union.

But you got some other great ideas!

Oct 05, 2008 12:17 PM
Gena Riede
Riede Real Estate, Lic. 01310792 - Sacramento, CA
Real Estate Broker - Sacramento CA Real Estate (916) 417-2699

David, I use to do the Buffini pop-by but found that it really didn't serve the amount of time and effort that I put in. I hope you have better luck with it. My past clients actually prefer that I send them information on their neighborhoods and chat with them rather than do the gift thing. Different strokes for different folks...

Oct 07, 2008 05:31 AM
David Slavin
Keller Williams Premier - Katy, TX
CDPE, ABR, SRES Keller Williams Premier

Sheila - Where's my cake?  I like chocolate.

Oct 07, 2008 10:50 AM
Steve Hall
RE/MAX United - San Marcos, CA
Make the Call to Hankins and Hall

We really try to make sure that the gift fits the client and we usually spend so much time with our clients that it is pretty easy to get them something of value.  On-line gift baskets or hand picked gift baskets with homemade goodies are a hit. 

As a small gift at the beginning of summer, we sent frisbees out to our past clients.  No need to box them up, we simply added labels and stamps and took them to the post office.  I am not sure that the mail carriers thought it was such a great idea. :)

Oct 07, 2008 11:13 AM
David Slavin
Keller Williams Premier - Katy, TX
CDPE, ABR, SRES Keller Williams Premier

That's a great idea but wouldn't have thought that the post office would accept the frisbees without packaging.  Thanks for sharing!

Oct 07, 2008 12:50 PM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

David,  We remember them at their birthday time with a highly personalized birthday card plus other mailings throughout the year

Oct 13, 2008 01:53 AM
David Slavin
Keller Williams Premier - Katy, TX
CDPE, ABR, SRES Keller Williams Premier

Birthday cards are always a hit.

Oct 13, 2008 09:27 AM
Ellie McIntire
Ellicott City Clarksville Howard County Maryland Real Estate - Ellicott City, MD
Luxury service in Central Maryland

Great Post. I always shoot for the unexpected. After a phone call I try to pick up a tit-bit that I can work with. Recently I took a single guy a cook book after his kitchen laments. He was thrilled.

Oct 13, 2008 11:09 PM
David Slavin
Keller Williams Premier - Katy, TX
CDPE, ABR, SRES Keller Williams Premier

Ellie - That always a good approach.

Oct 23, 2008 10:51 AM
Steve Hall
RE/MAX United - San Marcos, CA
Make the Call to Hankins and Hall

David, I came up with another little item the other day while at Costco.  You can order custom stamps with whatever picture you want on them.  Possibly a picture of your client's favorite pet, or their recently purchased home?

Oct 23, 2008 10:59 AM
David Slavin
Keller Williams Premier - Katy, TX
CDPE, ABR, SRES Keller Williams Premier

Steve - Interesting idea!  I really like anything personalized since it shows them that you really made an effort to do something special for them. 

Oct 23, 2008 11:02 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

David, I love all the ideas.  When I give gifts it is something just for that particular client so it's got a "personal" feel but I don't send out mass amounts.  One thing I always leave is a magnet--everyone keeps them :)

Oct 28, 2008 03:47 AM
David Slavin
Keller Williams Premier - Katy, TX
CDPE, ABR, SRES Keller Williams Premier

Carole - I love the magnet idea too.  I give them out all of the time.

Nov 06, 2008 05:33 AM