We have been using Facebook over a year now to effectively reach our target audience of consumers.
To refer to the type of people we want to specfically reach please refer to our latest blog post:
Via Facebook you can create advetisements, marketplace listings, or eveb create a group for your business.
However, the power of Facebook lies in the News Feed. This is where people who are most likely to listen to you are located. They have:
-Taken the time to add you as a friend
-Have some level of interest in what you have to say
-Can see what you are up to
This is where you want to be found. This is like an ongoing conversation, and if what you are doing is remarkable enough - they will seek you out and listen. The goal is to reach this group who have given you permission to talk to them, show them something of value, and have them tell others.
Our company is compiling the first Facebook Marketing for Realtors/Mortgage Brokers program. If you are interested in learning how to make Facebook work for your business, please email us a request at: