My wife brought to my attention this Easter Sunday, that Parade Magazine had a piece on Real Estate Agents. The piece was entitled: The 5 Biggest Real Estate Myths. Of course I was curious to read about the myths that I and 'my industry' were perpetuating. Not necessarily in this order or word for word, but this is the 'red meat' (no offense to vegans and other vegetarians of course) of these 5 myths:
- Agents suggest, as seen in NAR's awareness-marketing campaign, that only a licensed real estate agent is capable of selling your home. The piece goes on to site the fact that 15% of the homes for sale are by FSBO's. Interesting that they don't comment on the percentage of FSBO's that wind up selling through a broker. ForSaleByOwner.com got a good plug though.
- Agents will tell you that they will work to maximize the selling price and point to the fact that their commission is tied to what they help get for the home. The writer suggests possible deception as well as uses that math that is simply incorrect to support her argument.
- Agents suggest your home should be staged if it is to sell. I personally know very few agents who will suggest this. What we will suggest, and in fact recommend, is that clutter is taken care of before any showing of the home. This iss a very different message than "a home must be staged".
- You will not be able to get a home if your FICO score is not high (enough). Since when did we ever become lenders or dissuade someone from pursuing a mortgage?
I honestly can't even remember the last 'myth'. I do remember, however, that it can be more appropriately categorized as 'banking-related' as opposed to real estate related. This article totally incenses me. I guess it's a sign of the times. When the market was red hot, real estate agents and the industry were glorified through shows like 'sell this house', 'Design on a Dime', etc. Now that there's not as much excitement surrounding the market, we see [not so nice word] like this coming forth. With a circulation of 32 million and a readership of 74 mil, i would think they would be a bit more responsible about the information they put forth. Then again, i don't know if this is typical of this particular source as I am generally not one of their 'readers'.
Anyone else see that piece? It is scheduled to made available in it's entirety on the Parade.com web-site tomorrow. I'm curious to see that the response is.