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Buyers are like gold....rare and precious. How do we pan for gold?

By
Real Estate Agent with Alain Pinel BRE 01367196

I am thrilled to have as many buyers as sellers. And I am doubly thrilled that the buyers I am working with are serious buyers.

Where do I find buyers? How do they find me?

Craigslist Calls on my listings    

  • Today, I received a call from someone who found my post on craigslist for a waterfront and largest model 3 bedrooms/2.5 baths condo at the Alameda/Oakland Estuary. So I showed the condo to him and his friends --- and in the course of fact-finding, I found out that all three of them are interested in buying homes in Alameda. That one call turned into viewings of other properties. We are scheduling more viewings next week. Oh...and they need help marketing their current condos for lease-purchase.
  • A few weeks before that, I showed a couple my listing of a Victorian duplex. They also saw it on craigslist. Since then I have shown them several other properties. They are serious buyers and want to buy something before the end of the year.She

Open house    A young couple stopped at one of my open houses just as I was closing. That turned into a lengthy conversation, and later, turned into a serious search for a detached single family home, which symbolizes a move up from their condo. After several viewings and offers, we got an offer accepted on a very nice and clean home. They're thrilled!

Staging a fixer   (Should you stage a fixer? I did, and the result? Multiple offers!) While I was working on making a Tudor fixer listing presentable for an open house, two guys driving their electric car stopped in front of the house and seemed to be really interested. So I waved at them and invited them to take a look.

They need to sell their house before they can buy. A little more conversation resulted in my showing several properties and writing offers on their behalf.  In the meantime, they're furiously getting their house ready to be put on sale. Guess who's listing it?

Stay in touch.   The buyer of one of my listings liked how I handled our escrow nearly three years ago and said she wished I had represented her. Since then she would call me each time she had a real estate question. She is now on my database for monthly mailings.  Last week, she said she wants to buy a triplex and sell her current home. She told me she can't think of anyone else to represent her but me!

  • I'm a subscriber to Brian Buffini's basic principles for Working by Referral, starting with writing personal notes, making phone calls, sending monthly items of value. Go to wwww.BuffiniAndCompany.com or to see what it's all about, visit the group on Active Rain called "Buffini and Company: Coaching the Good Life!"

Pan for gold in these rivers of opportunities!

Comments(53)

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Eliese Pivarnik
Colorado Group Realty, LLC - Steamboat Springs, CO
CRS, GRI, ABR, RSPS, Colorado Group Realt

Your post is so inspirational!  It even makes me want to do an open house in this s...l...o...w market!

Oct 06, 2008 12:10 PM
Wendy Lockhart
Lockhart & Associates Real Estate - Saint Pete Beach, FL

Thanks for the EXCELLENT info!   I use craigslist also and have gotten a few buyers.  Always looking for ways to improve and grow.   I'll look for more of your posts!

 

 

Oct 06, 2008 12:20 PM
Sara Homan
Coldwell Banker Ellison Realty 352-209-4044 - Ocala, FL
Realtor, Homes, Farms & 55+

Pacita,

That is what I love about Active Rain, just a few minutes of reading on the right blog and focus returns, a vision is produced and off we go to make some more money!  Thanks for the blog and encouragement!

Oct 06, 2008 12:54 PM
James Engel
Keller Williams Realty Beverly Hills - Beverly Hills, CA
KW Beverly Hills

Great posting on craiglist to catch numerous buyers, and seems you prepped and put thought into it rather then just dump out a post there. Awesome job, thanks for the post

Oct 06, 2008 01:15 PM
Linda DeRusha
Coldwell Banker Advantage - Garner, NC
Broker/Realtor, ABR,ASP,CDPE

Thank you for the post. I put my listings on Craigs List with no luck, so far, but I thought you could only list once a month. I will start lisiting more often. I have never heard of anyone having such success from CL.  Good for you.

Oct 06, 2008 01:34 PM
Christine McInerney
Great Life RE - Knoxville, TN
The McInerney Team, Knoxville TN Homes For Sale

I too have had wonderful luck with Craigs List.  I have actually picked up a Seller from Craigs List as well who was pleased with the way I advertised.  Sometimes the best things are free!

 

 

Oct 06, 2008 03:00 PM
Terry & Bonnie Westbrook
Westbrook Realty Broker-Owner - Grand Rapids, MI
Westbrook Realty - Grand Rapids Forest Hills MI Re

Great advice and if we would follow it the market would not matter we all would be busy. Thanks for the reminder.

Oct 06, 2008 03:21 PM
Pacita Dimacali
Alain Pinel - Oakland, CA
Alameda/Contra Costa Counties CA

Paul -- thanks. I try to keep in touch with my clients and prospects. We just have to remember, "out of signt, out of mind!"

TJ --- glad you've mined gold in craiglist. Like everything else, we should be consistent.

Cameron --- it all boils down to having a plan and working that plan, consistently :)

Allison --- I think we should always look professional. People would/should have more confidence in our abilities if they saw that we take extra care in every aspect of our business. The more professional our presentation, the more faith and trust they may/can place in us.

Vince and Linda --- how are you posting? Are you using Postlets? VFlyers? What do you say in your headlines? Don't give up. Take a look at the ActiveRain posts. Which ones get the most comments? And what do they have in common?

Eliese --- "inspirational"....wow! Thanks!

Wendy  and Christine--- maybe you should share YOUR secrets to your own success on craigslist, and encourage Vince and Linda.

Sara --- yes, I like Active Rain for the same reason. It's a wealth of great information, tips and ideas.

James --- I was the first one in my office to post on craigslist over 5 years ago, and kept on pushing people to do it. It is now standard practice in my office to post open houses on craigslist. A membe rof our staff does it for those who are techno-phobes or feigns not to know how.

Terry --- we always need to be reminded, until these things become a habit.

Thanks, all!

Oct 06, 2008 04:12 PM
Debbie Summers
Charles Rutenberg Realty - New Smyrna Beach, FL

Pacita...  Congratulations on a well deserved feature.  There is so much I would like to say about writing personal notes and what they mean to people...  It's the little things that matter!

Oct 06, 2008 04:16 PM
Pacita Dimacali
Alain Pinel - Oakland, CA
Alameda/Contra Costa Counties CA

Debbie

I wrote a card to my parents --- didn't take me but 5 minutes. In it, I said how thankful I am for their love and support, and how proud and happy I am that they are my parents. Then mailed it.

Next thing I know, I get a call from my Dad. He said my mom is crying because she was so overwhelmed at what I wrote. That card brought them so much happiness. Just thinking about how it made them feel brought tears to my eyes. Again.

I think I'll write them another note!

 

Oct 06, 2008 04:44 PM
Pam Dent
Gayle Harvey Real Estate, Inc. - Charlottesville, VA
REALTORĀ® - Charlottesville Virginia Homes / Horse

Pacita - It so nice to read a post about how someone is doing well with their business.  Thanks for sharing tips on what you do to get there.

Oct 07, 2008 12:27 AM
Dave Edwards
Dave Edwards Realty - Greenville, SC

Good post with excellent ideas and ways to prospect!! I have had several contacts through craigslist.

Oct 07, 2008 01:09 AM
Dan Magstadt
Paramount Residential Mortgage Group, Inc - Lake City, FL


 

This is great information! It's definitely something I'll keep around for reference in the future!

DM

Oct 07, 2008 02:26 AM
DeAndrea "Dee Dee" Jones
Samson Properties - Manassas, VA
DMVRealEstateChick

Thanks for the info and the links to some great post with more info. 

Oct 07, 2008 06:12 AM
Pam Woods
Mainstreet Realtors - Rancho Cucamonga, CA
Home is Where Your Story Begins

Thank you so much for all of your information.  I am a new agent (6 months) and I try to take in all of the information I can get.  I found myself clicking all over the place when I found one of your blogs!  There is so much great information here.  I really appreciate you and other seasoned agents here at Active Rain sharing the wealth of your knowledge so that I can succeed in the future.  Keep up all the great posts.

Oct 07, 2008 07:10 AM
Pacita Dimacali
Alain Pinel - Oakland, CA
Alameda/Contra Costa Counties CA

Pam and Pam, Dave, Dan, Dee Dee, Harrison

Glad you liked these ideas. I get a lot out of Active Rain, too.

Special note to Pam Woods: we've all been there. In my case, when I moved to California, I was literally homeless, jobless, friendless....it took some time. But with persistence, we'll all make progress. The important thing to remember is that we never stop learning. The day we don't learn something new is the day that we die.

Oct 07, 2008 08:08 AM
Cathleen OnullHannigan
Keller Williams Realty - Cary, NC
Cary NC Homes Pro

I like your ideas. I've been getting lots of buyers from realtor.com and some from craigslist.  Good reminder to post a few times a week!

Oct 12, 2008 02:10 PM
Pacita Dimacali
Alain Pinel - Oakland, CA
Alameda/Contra Costa Counties CA

Cathleen,

Thanks for the positive feedback. Just finished posting on craigslist my active listing. It's become a habit, and that's when it also becomes painless to do, especially when all I do is copy paste from Vflyer and postlets to my craigslist account. Easy as pie!

Oct 13, 2008 10:42 AM
Christine McInerney
Great Life RE - Knoxville, TN
The McInerney Team, Knoxville TN Homes For Sale

If you know how to write HTML code (if you google it- one can learn fairly easy commands) you can make your postings stand out from the rest.  Post-lets works great too.

Oct 24, 2008 03:09 PM
Pacita Dimacali
Alain Pinel - Oakland, CA
Alameda/Contra Costa Counties CA

Christine

For craigslist, I use both Postlets and Vflyer, and also post directly from my website. I thought I'd try to learn html --- but since these services make it so eary, it's just one more thing I can cross off my to-do list.

Someone asked me if perhaps buyers would be intimidated by a professional looking post on craigslist. As a matter of fact, I think that the more professional a post looks, the better it reflects on the agent. Sellers would certainly appreciate having their home posted this way.

Thanks!

Oct 24, 2008 06:32 PM