Writing Quality Content

Real Estate Agent with Fathom Realty West Sound WA State 52404

Our topic this week is "Writing Quality Content."

 Rather than re-invent the wheel, I thought I would start off the discussion with some required reading of a few past articles on the subject:

Original Content - "Using Your Own Voice in the Rain"

Turning Your ActiveRaindrops into a Tidal Wave!

5 Ways of Building a Better Blog - (good points on content)

The Secret to Developing Real Estate Blog Content

Real Estate Blog Writing 101

Local Yokel - "Creating Good Consumer Content"

Writing Effective Blog Articles

Sure Fire Formula for a Successful Blog Post

7 Crucial Tips to Developing Real Estate Blog Copy that gets Read!

Okay, that's enough for now! Many of these articles are written by experts in the field of real estate blogging. Two of my favorites, Mary McKnight of RSS Pieces, and Jim Cronin of the Real Estate Tomato, offer really excellent and practical insights into the "How to's" of quality blog article writing.

HOMEWORK ASSIGNMENT: (you really didn't think you'd get away without doing homework, did you?)

After reading these articles, make a list of the Top Ten Components of a Good Quality Blog Post.

We'll share our findings on Wednesday!

Have a fun week! Blog Often, Blog Well!

Rich Jacobson


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Rich Jacobson is a REALTOR® and licensed Broker with Fathom Realty. He's a Crab Hunter, Clam Digger, and Oyster Shucker, skilffuly vanquishing anything in a shell! He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.

Comments (13)

Brande Bradford
Keller Williams - McDonough, GA


Thanks! I will get right on this "homework" assignment.  Do you want us to keep our list to ourselves for now or post them?


Apr 09, 2007 07:48 AM
Debi Braulik
www.roundrealestate.com - Maple Valley, WA
Selling Maple Valley to Fife WA Homes For Sale
Ok I am off to do some reading too. Might have to print them out and take to the gym like I did over the weekend. That worked out well! ;0)
Apr 09, 2007 10:40 AM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Just have your lists ready, and we'll compare notes on Wednesday!
Apr 09, 2007 11:59 AM
Debi Braulik
www.roundrealestate.com - Maple Valley, WA
Selling Maple Valley to Fife WA Homes For Sale

Okay will do.

Rich- it was really nice talking to you today. Nice to put a voice with your AR "voice".

Apr 10, 2007 11:11 AM
Michelle DeRepentigny
Success Realty - Athens, GA
Broker Athens, GA

Great Title - paying special attention to 1st 4 words for permalink

Keywords used naturally and OFTEN!

Well researched quality content



Links- reference Material


Links - more information

Key points bolded

Call to Action

Apr 11, 2007 05:07 PM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Michelle - that's a really excellent start! I will be getting with you soon to discuss a gameplan for us!
Apr 11, 2007 05:17 PM
Michelle DeRepentigny
Success Realty - Athens, GA
Broker Athens, GA
Thanks Rich!  I just got in from New Jersey and was worried about turning in my homework late....lol!
Apr 11, 2007 05:44 PM
Brande Bradford
Keller Williams - McDonough, GA

1.  Headliners...This is extremely improtant as your readers will see this first, needs to reach out and grab them.

2.  Short Writing...You dont want to write 1,000 + words, when most people reading are doing so in between other activites, you want your blogs to be roughly 500 words or less.  If you do have a longer blog, do an extended break...read more.

3.  Content...needs to be interesting to those you want to attract and well researched.  Quality will bring people back, not quantity.

4.  Be Consistent... Your readers are looking for continuous articles.  Whether you post daily, weekly, etc, you need to be consistent.  Your readers will cehck back the more you write.

5.  Personalization...When you write, it needs to be personalized.  Dont write dry blogs, you need to put yourself into the article and ask for feedback.  When people can relate to you, they tend to visit more.

6.  Linking...Link to your research, link to other article of interest to what your writing about. The more links, the more information, the more irrestible your blog is.

7.  Graphics... Just like listings, if you have photos people will look, if you don't your toast!  LOL  People want to be able to see something they can relate to.

8.  Knowledge Of Area...Example, I am writing about our county. It is a must to know as much as possible.  I will do this through, CIty Council Meetings Minutes (found online), newspapers, online articles, working with local business owners, and citizens.

9.  Keywords...Using keys words is essential.  If you use them, they need to appear in your content as often as possible, but not obviously planted in your article.

10.  Have Fun... When blogging keep in mind that people are learning more about you than you might think. As long as your enjoying what your doing, the readers will sense that.  Dont go out of your comfort zone on writing and write things that your not sure about.  Write, enjoy and reap the benefits.

Ok, 10 was my own.

Apr 12, 2007 02:21 AM
Deborah Burns ~ Seattle Real Estate Agent
Realty Executives -BRIO - Seattle, WA
Ok Rich, I am sorry that I was absent the first week and my parrot ate my homework!  Coach, would you like a note from my mother explaining my absence?  LOL :  )
Apr 16, 2007 12:48 PM
Brande Bradford
Keller Williams - McDonough, GA



Apr 16, 2007 02:05 PM
Maggie Dokic | Miami, FL | 888.883.8509 X101
eXp Realty LLC - Miami, FL
GREEN, CDPE, SFR, Pinecrest | Palmetto Bay |
I'm having a hard time keeping up with the Blogger project and this on top of everything else.  Where can I go to request our days be 48 hrs long instead?
Apr 16, 2007 11:53 PM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
You guys crack me up!  Hey sorry for the delay in getting back to the topic at hand. You know how LIFE happens! Did everyone read my last post to this group? Let's finish up our discusson there, okay?
Apr 17, 2007 02:25 AM
Angie Vandenbergh
Crye-Leike, Realtors - Memphis, TN
A Crye-Leike Blogger
Thanks for this list of resources. It is very helpful. I've actually bookmarked the page so I can come back and go through it in more detail.
Apr 17, 2007 01:36 PM