Realtors are about as quick to pay money for a website or search engine optimization (SEO) as they are to try the next multilevel ponzi scheme. Instead of the old comment about: Point-Shoot-Aim; most Realtors:
- Jump in first,
- research second,
- regret later.
That is a horrible business plan but it appears the most often used by many people in our industry.
There is only one way to "guarantee placement" on page one of any specific search engine and that is to pay for the right to show up when your specific phrase is used in a search. (Sponsored ads).
Here is proof that if you searched today on Google for "Jim Paulson Boise" you would see me pop up on each of the 10 listings on page one with not a single sponsored ad (although this screen only shows 8 due to printing on two pages)!
Before you think I am some sort of marketing guru, I need to tell you the rest of the story. I am the only Jim Paulson in Boise. I am glad to be all over the internet and that is where I was looking for me! The best news for me was that I showed up in eight different websites on page 1 of Google (including Active Rain). The key is getting each of those sites to have links back to your website as well!
There are plenty of companies that will be glad to charge you to get you on page 1, but that is almost always based on buying ad banners or key word phrases. (But that only works until your predetermined ad budget gets used up. It is much better to understand key words that people use to find you or what you have to offer and work toward getting on the search engines "organically". That means without the pay per clicks.
The companies that use their email blasts and telemarketing crews to get you to pay for placement typically just go out and buy the ad words on your behalf and mark up the process. Keep in mind that only works if someone types in the "exact phrase" you paid for!
There is a company advertising on Active Rain promising to increase your search engine placement, but look at their searches. If they search on my company domain on a search engine of course it will be the first to pop up. If their marketing gimmick is to put a special character in front of your MLS # and they are the only one to use it, of course they will be the only one Google or Yahoo or any other engines finds so you end up on page 1. However, who as a consumer would now the MLS number off the top of their head let alone try to look it up on Google with the extra character in front of the number!
I am currently paying a guy to go through my company and my personal web sites to adjust the meta tags and the alt tags to help increase the organic placement of my website in multiple search phrases including: Boise real estate, Boise homes, Boise Realtor, Meridian Homes, Meridian Realtor, Boise Foreclosures, Boise short sales, etc. Now the next time those same spiders and bots from Google search Active Rain, they will hopefully pull up this blog and once again associate me Page 1 of Google for having timely relevant data regarding Boise real estate. Make sure to always take the time to use the "Tags" on your blogs here as well!
Best of luck getting your sites and yourself on Page 1!