How I got the first ten Google hits on page 1 about me without paying anyone!

By
Real Estate Agent with Progressive Realty (Boise Idaho) www.Progressive-Realty.info DB-17066

Realtors are about as quick to pay money for a website or search engine optimization (SEO) as they are to try the next multilevel ponzi scheme.  Instead of the old comment about:  Point-Shoot-Aim; most Realtors:

 

  • Jump in first,
  • research second, 
  • regret later.

That is a horrible business plan but it appears the most often used by many people in our industry.

 

There is only one way to "guarantee placement" on page one of any specific search engine and that is to pay for the right to show up when your specific phrase is used in a search.  (Sponsored ads).

Here is proof that if you searched today on Google for "Jim Paulson Boise" you would see me pop up on each of the 10 listings on page one with not a single sponsored ad (although this screen only shows 8 due to printing on two pages)!

Jim Paulson Boise Google search

Before you think I am some sort of marketing guru, I need to tell you the rest of the story.  I am the only Jim Paulson in Boise.  I am glad to be all over the internet and that is where I was looking for me!  The best news for me was that I showed up in eight different websites on page 1 of Google (including Active Rain).  The key is getting each of those sites to have links back to your website as well!

There are plenty of companies that will be glad to charge you to get you on page 1, but that is almost always based on buying ad banners or key word phrases.  (But that only works until your predetermined ad budget gets used up.  It is much better to understand key words that people use to find you or what you have to offer and work toward getting on the search engines "organically".  That means without the pay per clicks.

The companies that use their email blasts and telemarketing crews to get you to pay for placement typically just go out and buy the ad words on your behalf and mark up the process.  Keep in mind that only works if someone types in the "exact phrase" you paid for!

There is a company advertising on Active Rain promising to increase your search engine placement, but look at their searches.  If they search on my company domain on a search engine of course it will be the first to pop up.  If their marketing gimmick is to put a special character in front of your MLS # and they are the only one to use it, of course they will be the only one Google or Yahoo or any other engines finds so you end up on page 1.  However, who as a consumer would now the MLS number off the top of their head let alone try to look it up on Google with the extra character in front of the number!

I am currently paying a guy to go through my company and my personal web sites to adjust the meta tags and the alt tags to help increase the organic placement of my website in multiple search phrases including:  Boise real estate, Boise homes, Boise Realtor, Meridian Homes, Meridian Realtor, Boise Foreclosures, Boise short sales, etc.  Now the next time those same spiders and bots from Google search Active Rain, they will hopefully pull up this blog and once again associate me Page 1 of Google for having timely relevant data regarding Boise real estate.  Make sure to always take the time to use the "Tags" on your blogs here as well!

Best of luck getting your sites and yourself on Page 1!

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Rainmaker
540,593
Sergio Rebollo Jr.
Real Estate TeamMates - Miami, FL

Jim...congratulations!!  I'm in the same boat.  I'm probably the only Sergio Rebollo in the country so I get gret results with my name!!!  I see that in your last paragraph you are re-focusing your SEO to where it needs to be.  In other words, like the MLS number, we want high ranking search results from people that do not know our name.  I am sure you'll rank well with your new keywords though.  You've got a goal and a plan!!

Oct 06, 2008 01:17 PM #1
Rainmaker
155,127
Garren Grup
John R. Wood REALTORS - Naples, FL
REALTOR, ABR, CNE,CDPE, GRI, Naples & Bonita Springs, FL

Jim, you're right on!  The tip about going through your AR tags and adding them to your meta tags is an interesting one.  Of course we all write blogs on our market and criteria but how often do we add the AR tags to our meta tags!  Thanks for that suggestion!

Oct 06, 2008 01:19 PM #2
Rainer
89,490
James Engel
Keller Williams Realty Beverly Hills - Beverly Hills, CA
KW Beverly Hills

Love the idea of hiring someone to readjust your meta tags and alt tags, very smart. Would not mind the referral when you are done with him/her

Oct 06, 2008 01:19 PM #3
Rainmaker
540,593
Sergio Rebollo Jr.
Real Estate TeamMates - Miami, FL

Garren...congratulations on your firm's website being recognized as a top (if not best) website last year by Florida Association of Realtors!!!

Oct 06, 2008 01:21 PM #4
Rainer
234,104
Robert Calistri
Homes Plus Realty, llc, - Valrico, FL
Broker Of Record Services

Thanks for the information, now I learned something new and that is always great.
Bob

Oct 06, 2008 01:29 PM #5
Rainer
85,519
Rich Mielke
REMAX Results, Frederick MD - Frederick, MD
REALTOR, Frederick Maryland Real Estate

I work with an agent named Bob Smith. Now that is a problem.

Oct 06, 2008 01:38 PM #6
Ambassador
584,106
Konnie Mac McCarthy
MacNificent Properties, LLC - Cobb Island, MD
Broker/Owner - VA & MD "Time To Get A Move On!"

I agree with you completely, doing my own SEO, is the best money on advertising that I have never spent..have you read Kay Frenzers blog...

Oct 06, 2008 02:06 PM #7
Rainmaker
299,939
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID
Owner,Broker

No, I haven't read hers yet.  I am fairly new to AR, so I have tons to learn still.  I will go check out Kay's now.  I had to smile about Rich's comment about Bob Smith, however, if the consumer pulls up that name and they don't find what they were looking for, they will refine their search once or twice before they give up.

When I couldn't find Bob Smith Boise showing a Realtor in Boise, I retyped it as "Bob Smith Boise Realtor" and guess where it took me?  Look at the time stamp on this blog.  You will see that I originated it about an hour ago, and then Rich made his comment, and in just over an hour, Google had found it, and therefore links it back to my site yet again!

Jim Paulson proof of concept

Oct 06, 2008 02:30 PM #8
Rainer
85,519
Rich Mielke
REMAX Results, Frederick MD - Frederick, MD
REALTOR, Frederick Maryland Real Estate

Whoa!, now that is the power of the google, indeed!

Oct 06, 2008 02:47 PM #9
Rainmaker
125,400
Mary Ann Daniell Realtor
Coldwell Banker United, Realtors - Subsidiary of NRT LLC - Killeen, TX
Delivering Successful Results Since 1999

You are absolutely right about how realtors jump in first and research later.  I have learned my lesson the hard way.   But never again.   Too much money went down the drain for nothing. 

Oct 06, 2008 04:08 PM #10
Rainmaker
4,432,317
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thanks for the post. Good luck with google. When people are looking for an agent they do not google by name so it makes it difficult. But if they want to check out an agent and search that agent by name it helps .

Oct 06, 2008 10:54 PM #11
Rainmaker
299,939
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID
Owner,Broker

I realize that searching by name is not the most popular way to find a new agent, but if you have done your branding in your marketplace, the odds of that happening increases greatly!  People still use the white pages of the business directory and don't all start in the yellow pages (for people that aren't online anyhow).  (grin).

Oct 07, 2008 04:30 PM #12
Rainmaker
299,939
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID
Owner,Broker

I just deleted Mark Anderson's post since it was a link to an outside website designed to generate money to him.  I am a self professed capitalist pig, but I don't try to hijack other peoples blogs.  Anytime I delete a post, I will always comment and say why so people don't think I am being selective and only leaving ideas from like minded people. 

Oct 13, 2008 02:53 PM #14
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Rainmaker
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Jim Paulson

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