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How Your Clients Credit Report is Sold As a Hot Lead

Mortgage and Lending with Guaranteed Home Mortgage Company, Inc.

Did you know that when a mortgage company, car dealership, department store, etc. pulls your credit report that it is instantly sold to another company as a Hot Lead?

Yes, that's right. It's called a Trigger Lead. These leads are expensive and very popular with mortgage companies. The information can include your phone number and address, what loan amount your applying for and your current loan balances. Have you been in the middle of a transaction, say a week before closing and the buyer is talking about using a new mortgage company?

This could likely be the result of a trigger lead. I really do not disagree with purchasing leads, although I have never done it myself. I just want to pass on this information to you.

When you meet a buyer and they are ready to speak to a loan officer, give them this website to visit first. They fill out a quick few lines of data and they are removed from this list for 5 years. You will be viewed by your buyer as a consumer advocate and caring person. It does work and only takes a few minutes.

Go to www.optoutprescreen.com

No more annoying phone calls after this!! Have a Good One!