Is Real Estate Advertising a Waste of Money?

Education & Training with DMS Global Social Media Consultants

Hmm, what are your thoughts? I can't say that I know one single real-estate professional that's created a cash machine business by sending postcards, advertising in the yellow-pages or newspaper, do you? I truly believe that the real estate profession has just become used to throwing money away on less effective advertising and marketing the past several years. In actuality, the return on investment happens to be low and the costs can definitely accelerate you and your business into the poorhouse in no time.

Most people have tried the same things if you think about it, as the same antiquated real estate advertising and marketing tactics are just recycled throughout the years. But, why do we get enticed by these things when they've been shown to produce sub-par results? Lack of awareness is the answer. When studying under Bob Proctor, I enjoy what he elaborates on. He says "The person that makes $50,000 / year doesn't make that income because he wants to, he makes that income because he doesn't know how to make $100,000 / year!" His words are accurate and pertain to all business owners including realtors, mortgage brokers, investors, and many others. Awareness is absolutely key.

You must make yourself aware of fresh marketing strategies and tactics, as we live in a completely different economy now. Even 3 years ago this was not the case. So much in the real estate market has changed just like in the communications and marketing dynamics. Here's a personal instance. I was experiencing sub-par results a few years ago until I unraveled a fresh way of connecting with others and marketing that revolutionized my business and gave me the life of my dreams. This jaggernaut was labeled Web 2.0, a term that still eludes many real estate professionals. I started to use social networks, video, and other forms of social media to create myself as a trustworthy authority within my community and it's payed off immensley.

After this success,  I had a massive amount of real estate professionals get wind of my incrdible results I was consistently getting and they started to hound me to instruct them on SEO and social media secrets. I began consulting others about social media marketing roughly three years ago and I've been living a prosperous and abundant life assisting others. Social media is almost an untapped market, new client goldmine if you understand how to leverage it in the certain ways I teach. Take home video, for instance. Folks everywhere have a inerent voyeurism, as shown by the reality TV explosion.

Were you aware that the large TV networks are now getting together to try and compete with YouTube? YouTube is the third most visited website in the world. Very few individuals are relying on major network television for news nowadays so the stations are in a panic. Folks all over are herding to this video sharing website by the boatload. This trend was one that I observed very early and has been the best move I could've every made for my all of my business ventures.

In no other places on the web or offline, can you connect with so many laser-targeted buyers and sellers like you can on social networks like Myspace, YouTube, Facebook, BlackPlanet, Tagged, etc... Pay attention to how many employers are now beginning to forbid their employees to navigate these networks at work. It's been a big problem globally. I mean, this addictive behavior should clue you into the massive drawing power of social media! From a business perspective, it's music to my ears.

The earlier you get going and understand how to market like the pros on these networks, the more profitable and "recession-proof" your real estate business will become. Social media and social networks are not a gimmick or fad, I promise you. People are becoming rich and famous everyday from their use. The question is, when would "now" be a good time for your real estate marketing marketing to evolve into the new world?

- Matthew J. Loop, DC

P.S. Curious about how to use social media to easily get an extra 10-15 new clients / month with simple Real Estate Marketing strategies? Visit to learn fresh, insider tactics without spending one dollar on advertising...

Comments (4)

Jerry Murphy, CRS, SRES
Long Realty West Valley - Anthem, AZ
Anthem, Phoenix, and Scottsdale AZ Real Estate

Hi Matthew,

I used to be one of those agents that threw money at everything.  Now, my business partner and I spend next to nothing on marketing and we have more business than most agents in our company.  You are absolutely correct about the use of social networking and other internet driven marketing.  Those are the tools we use and we've been quite successful with them.

Oct 07, 2008 02:13 PM

My biggest dislike, is print ads in the 4 color glossy mags.  I once placed a double page centerfold spread in color for 3 months in a row and the ONLY calls we received were from other magazines looking for us to place ads in theirs.  We opend a floodgate to a barrageof phone calls from magazine reps that was really annoying!  I am a believer in the web & AR!

Oct 14, 2008 02:42 PM
Heather Callahan
Keller Williams Realty - Dalton Gardens, ID

I think you need to advertise where the most "eyeballs" are. At this point there are more "eyeball" on the internet than to print advertising.

Oct 18, 2008 04:25 AM