Some days I believe myself when I say "self, we'll get through this period... we've weathered it before?"
Then some days I don't believe myself as I watch my savings dwindle the closings crawl like snails to the table, deal with the "negotiated" commission cuts and have watched numerous deals fall apart for a variety of reasons.
So what is it that I am doing to stay alive in this market?
Praying first and foremost... I'm not kidding. Now I am not praying for clients and money. I learned the lesson my childhood Sunday School teacher taught me about Solomon... I'm praying for wisdom & patience.
Education- As things come up in this market that are new... or new to me at least, I try to stay on top of the learning curve. I immediately took a contracts class in 2008 when GAR made some new kind of major changes to our contract. I've also taken REO and Short Sale classes because this is coming up more and more and it's bound to be useful to me.
Sales Meeting-Okay, maybe I should have been holding them all along, but in 2005 and 2006 to be honest with you not only did I not have the time, I honestly did not have an appropriate space. In January of 2007 we moved into a new office and have a lovely new conference room that makes sales meetings "do-able". And I give my agents "tests". Now obviously no grades... I let them give them selves a pass/fail. And about the 3rd time I asked them to list the number of our listings they had not seen... the number was 0 for all of them. The tail of tracking showed some of them had previewed on the way to the 10 A.M. meeting... but hey they've seen it now.
New kinds of Advertising- I've revamped my print ads, trying hard to remember my former life as a graphic artist for a newspaper. I've concentrated on keeping my web site updated... daily. I've also ventured out to sources like craigs list and lakehouse.com that 5 years ago I hadn't heard of if they even existed.
Basics-Mail outs. I did several different, local to neighborhood trends in the market, local to neighborhood "just listed", welcome your new "just sold" neighbors. And as always I just ordered 2009 refrigerator card/calendars. Funny I start getting requests for those this time of year.
Is there something I'm missing that I should be doing? What are you doing in your market to "stay alive" with market conditions at less than optimal?
NOBODY COVERS THE LAKE LIKE LANE