Things got off to a great start, and they didn’t slow down the second day of the Leading Real Estate Companies of the World workshop in Chicago.
As usual, Eric Bryn squeezed a plenthora of great info into his FutureTense break-out session: Marketing Property in the Web 2.0 World. Eric, who began the session by mentioning how he continuously pleads for a two-hour session, packed his 60 minutes with info on Web 2.0, blogging and social networking, improving Search Engine Optimization, and brought in Neil Elver and Kelly Roark to add to the topic.
Neil spoke on Leading Real Estate Companies of the World’s new Propopoly blogging service. Propopoly is a brand new full-service blog for LeadingRE brokerages. I'll post more on that later.
Kelly, of Scripps Networks' Frontdoor, spoke on video integration in Web 2.0. Kelly has a tremendous amount of experience in Web 2.0 mediums (she previously worked with Inman News and Trulia), and her demo was very informative. She spoke of Google’s search relevancy in today’s real estate market, how search engines are adapting their algorithms to include digital assets like video and images, and how search is becoming social, as consumers are increasing their use of search applications within social networks.
Kelly also mentioned another interesting statistic (which I didn’t write quick enough to jot down the source for): In 2007, Internet buyers spent 6.9 weeks researching homes and neighborhoods before contacting a real estate agent. That’s up two weeks from the previous year.
Considering that upwards of 75-80%+ buyers are starting their property search online, this makes it increasingly important for real estate brokers and agents to have a great, user-friendly Web site that can help them increase their business (I know a company that builds just that…let me know if you’d like more info at scutright@deltagroup.com).
Like usual when Eric presents, some real estate brokers seemed to be in touch with what they need to do to compete in an increasingly Web-based real estate market. Others seemed a little overwhelmed trying to keep up with it all, but still recognized that the topics presented were where the market is headed. If you're one of those keeping up on things, I'd be happy to give you info on Delta Media Group's leading Web systems. If you're feeling overwhelmed, please let me know how I can work with you to better get your brokerage caught up on Web 2.0.
More info to come on the Leading Real Estate Companies of the World Chicago workshop.
-Sean Cutright
Delta Media Group
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