Lately, I've received a ton of emails like the one below from Zillow which is promoting their "Showcase Ad" that Realtors (or other professionals in the real estate industry) can purchase.
More of out of curiosity than anything else, I decided to click on the link and create my "ad" to determine what the monthly cost would be...
Creating the ad was pretty simple and it turned out like the one in the example below. So far, so good.
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The next step was to identify which zip code (or codes) I wanted to market to and how much exposure I wanted (25%, 50%, 75% or 100%).
Because I live and work in Lake Mary, Florida, I opted to market to the 32746 zip code in Lake Mary.
Based on Zillow's stats, if I wanted just 25% exposure (which equates to 6,000 impressions), it is $97.00 per month.
And so now, I have a few questions
...How many agents can attribute business to having a "Showcase Ad" on Zillow?
...Do Buyers actually search for an agent on Zillow or do they search for homes and the agent is the beneficiary as a result of them having a listing that a Buyer would like to see?
...Would you pay $97.00 per month to reach 6,000 people?
As you might tell, I am sitting on the fence with this one.
I advertise my listings in MLS, REALTOR.com, Zillow, Craig's List, Active Rain, and at least 20 other sites...but the key is, in order to advertise listings, you have to have listings and I'm not so sure that Buyers are going to Zillow to find an agent, but rather, to find a home (or see if the listing price of that home is on target with what the Zestimate says or not)...
Your thoughts and comments would be appreciated.
If you are a Buyer who is interested in knowing more about a Seminole County city such as Altamonte Springs, Casselberry, Fern Park, Oviedo, Lake Mary, Longwood, Sanford or Winter Springs, contact LaShawn Norden, PA, REALTOR, ALHS at (321) 377-0157 or at LaShawn@LaShawnNorden.com.
If you are a Seller who has a home to sell in Seminole County and values having a marketing specialist with Real Estate license on your side,
LaShawn Norden, PA, REALTOR, ALHS is the expert for you!
LaShawn Norden is the Only Central Florida Native You'll Need!
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