Yes, there is a lot to Social Media and exposure. No, you can not do it all and do it well. You must select the social media outlets you would like to be a part of - and work them.
Image Courtesy of Scobles Social Media Starfish by DBarefoot
Everyone will have different favorites. I have a friend, Beth Harte of The Harte of Marketing who loves PLURK! I keep trying it, and just favor Twitter so much more. But ya know what - Plurk has worked for her and she likes it, so that is where she should be and continue to connect with her potential clients.
Have you read Buzz Builderz yet? Bill Lublin and Hal Lublin have been helping direct us with some great ideas for breaking down the Social Media into practical and helpful solutions.
"The mission of BuzzBuilderz is to help businesses and indivduals create “ripple marketing” where each action creates continued sequences of events increasing the impact and recognition of the person or business involved." Buzz Builderz.
No, you can't do it all. But in my opinion, you must make yourself a presence in Social Media and the Web 2.0 way to connect with people. Pick your favorites... and put them to work for you!
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