Over the course of the past few years I've spent a lot of time talking to and working with real estate agents here on Maui ... or is it in Maui? Well, if you're a local you would say, "on Maui" if you're from the mainland you would say, "in Maui" So what's the big deal?
The big deal is this, if you're trying to attract home buyers from the mainland and you're building web pages and blog posts using the term, on Maui, your customers are going to have a very hard time finding you in the search engines. If you use the term, in Maui, you're going to sound like an outsider to your local real estate friends, but you're going to attract all the mainland visitors to your website.
It pays to pay attention to the words and phrases your customers and potential customers are using to find you. This is not the time or a place to correct them. Drop your local pride and attract the 99% of the home buyers from out of town or off island who don't know the local protocol.
There are some wonderful keyword tools available to do this research. You can find my list of favorite keyword tools on Recognized Expert
The Likeability Guy | Bob Sommers