FSBO Killer Letter

Industry Observer

Killer FSBO Letter: ("nickel" idea borrowed and adapted from another post on Active Rain - adding my basic FSBO approach of explaining who they will meet, and then promising real buyers if they want to try something different - see www.FsboKiller.com for more info... )


Tape a nickel to a letterhead with this letter on it...


Dear Seller:

I noticed you are For Sale By Owner. Maybe it will work for you?  If so, I will be the first to congratulate you for beating the odds! 

Even if it works, in the long run, you might end up wishing you had a nickel for every time a bogus "BUYER" called on your For Sale By Owner sign and asked to see the house on short notice.  They think nothing of interrupting the life of a seller, when they actually have no way to buy a house in that price range.  You'll know it when you meet them.  Oh, they say nice things, and they like the decor, but they never make a fair offer.  If you notice, they often avoid eye contact.  They may even pay an unusual amount of attention to your possessions or family photos...      

You might want another nickel for each time a "BUYER" promised a seller that they would come back with an offer as soon as they got a few things in order....  Finally, you could be wealthy indeed if you had a nickel for every time a "STEALER - DEALER" offered 80% of list price to somebody who was selling, "By Owner" in our town.

Has any of this happened to you?  Tired of lookey lous, low ballers, and time wasters?  Want it to stop?  Maybe you want to short cut the process before it happens to you?  Want to Fast Forward your sale and meet some Real Buyers who will pay fair market value?  I can pay for the ads, wait by the phone, and pre-screen the buyers for you before showing the house.  I get them to offer at least 10% more than they will offer you, and I only charge 5 - 7% for the help.  I get them to start at an average of 90% of market value on opening offer and then negotiate on your behalf to an average of 97% of listing price.  Sound good?  Please call to discuss. 

I REALLY want to help you sell and statistics say I can get Real Buyers to make better offers than they make to owners!  Don't you owe it to yourself to at least investigate?  I am as close as your phone!

Warm regards....

Lonn Dugan, Realtor  




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Team Honeycutt
Allen Tate - Concord, NC

Thanks for the helpful information.   Always interesting to see what other people use.  Thanks for sharing.

Nov 18, 2008 10:29 AM #98
Julie Staradumsky
Keller Williams Realty - Atlantic Shore - Northfield, NJ

Loon, thanks for your post, love it!!!

Nov 18, 2008 02:22 PM #99
Michelle Tucker ~ Pooler Real Estate
!Daley Real Estate - Pooler, GA
Rincon~Savannah~Richmond Hill

Lonn:  Great letter.  I would be great to hear if anyone actually sent the letter and to hear the feedback.  I read above some were a little skeptical. Either way, I think it is a way to make you stand out from ALL the other Realtors who are sending canned letters.  The nickel could actually help with striking up conversation when you call - "has any other Realtor send you a nickel"?

Nov 19, 2008 01:59 PM #100
Rhonda Burgess Howse
Your Rutherford County Real Estate Expert - Smyrna, TN

One of my agents has been working the FSBOs with little success.  i'm going to forward your post to him and we'll keep track of his results.  Thanks for sharing.

Nov 20, 2008 01:01 AM #101
Kevin Vitali
EXIT Realty- Massachusetts Short Sales & Residential Sales - Tewksbury, MA
Helping Massachusetts Home Buyers and Home Sellers

Some Great Ideas posted here.  Thanks.

Jan 25, 2009 11:48 PM #125
Rob and Camille Di Maio
San Antonio Real Estate - Keller Williams Legacy - San Antonio, TX

Great letter - thanks for posting it. 

Feb 01, 2009 12:16 AM #126
Gary J. Rocks
Juba Team Realty - Jefferson Township, NJ


Thanks for the great letter I just had to print that one out for future business, guess this one will be getting sent out by me in the future.

Feb 04, 2009 05:55 AM #127
Nick Good
The Good Home Team with Keller Williams Realty - Allen, TX

Thanks for the letter... I am always trying new stuff out on FSBOs

Feb 15, 2009 05:28 AM #128
Troy Erickson
Diverse Solutions Realty www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Lonn, kinda surprised I haven't run across this letter before now.  I think it's great, and am willing to give it a try.  Thanks for sharing.

Mar 13, 2009 10:34 AM #129
Ginger Moore
Wilkinson & Associates Realty - Gastonia, NC

Hey, thanks for sharing your fsbo letter. i will try this, if that is ok.  Can't hurt. Seems to be a great letter.  I will look at your site also. great blog!

Jun 13, 2009 03:36 PM #130
Bryant Jones

Great Letter - can anyone report on the results they've had after using the letter?

Nov 23, 2009 06:10 AM #131
Bryant D. Jones
Long & Foster - Moorestown and Phila Center City Sales - Burlington Township, NJ

Great Letter - can anyone report on the results they've had after using the letter?



Bryant D. Jones
Century 21 Alliance
Burlington, NJ  08016

Nov 23, 2009 06:13 AM #132
Margaret C. Taylor
Century 21 New Millennium MD - Mechanicsville, MD
St Marys/Calvert/Charles MD Real Estate Agent

This blog and letter have survived a long time!  Must be good.  Thank you for a new idea. 

Margaret C.

Feb 12, 2010 04:41 AM #133
Valerie Baker
Exit Real Estate Professionals - Spokane, WA
Spokane Realtor

Thanks for sharing this FSBO letter . . .we are going to try using it!  I will bookmark this so I will remember to give feedback on whether we have any success!

Jun 04, 2010 04:12 PM #134
Sham Pathania
Save Max Real Estate Inc. Brokerage - Mississauga, ON

Wow ! I must say its a great post. Thanks for sahring your experience. It will be valuable for all of us. 

Mar 22, 2011 07:07 AM #135
Trisha P Realty Group
Realty Executives - Leavenworth, KS
"Holding the Keys to Your Dream Home"

Wow awesome letter - I focus my business on expireds and FSBO's...Im going to add this to my list of tactics!

Mar 28, 2011 10:15 PM #136
Michele Hanigan
Keller Williams Realty Plano, Texas - Dallas, TX
Realtor - Dallas & Plano Real Estate - (214)738-5555

That letter is simply FANTASTIC!  The best part is, that it's all factual.  Surely this letter will hit home with some of these sellers.  It did with me and I'm not even a FSBO!  


I'm gonna read the other comments and see what other's thing, but something tells me they too enjoyed the post.  


Thanks for sharing.  :)

Jun 12, 2011 04:47 AM #137
Carolyn Crispin
Keller Williams Tri-Lakes - Branson, MO
Crispin Team Sells Branson Homes Land & Commercial

Excellent letter!  Thanks for sharing

Sep 11, 2012 04:07 AM #138
Jordan Mariano
Weichert Realtors - Lansdale, PA

Great letter!  Bold!


Nov 27, 2012 02:18 AM #139
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

Thanks for sharing this letter!

When I see owners put their homes on the market "by owner" the rugged individualist in me ( who also try to save when/if I can) applauds them. But the Realtor in me knows that selling a home takes a unique set of skills: marketing, negotiation, experience ~ that the average homeowner just doesn't have.

May 07, 2015 08:23 PM #140
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