Google Trends in Real Estate

By
Real Estate Agent with Re/Max Achievers

Here is a tool that is both interesting and helpful for your SEO and marketing. Google trends tracks the activity of internet search terms over a period of time. Although one downfall is if the term does not get enough activity and trends report can not be created.

Let us take the terms Maryland Homes and Maryland Real Estate (my service area). Both terms have trends that are fairly comparable as should be given the similarity of the meanings of the phrases. The activity gives us clues about the real estate market. First, notice the peak in mid 2005. This peak corresponds to the hottest point in our Maryland marketplace in recent years as it did with many locations across the United States.  After that point into 2006 the terms overall were search for less often correlating to the real estate slowdown. Also notice the drop offs in the later part of the years. These are generally the months of November and December around the holidays when people have other things on their minds than home buying. Also the weather has gotten colder. We do seem to see an upward trend at right before the New Year. Maybe this is people's tendency for making plans to buy a home in the upcoming year.

Maryland Homes Google Trends

 

So how can this tool help us? Well it can tell us which search terms online create the most activity and therefore optimization to your website can be done. It can also be used for marketing certain properties. Take a look at the trend below. In this example concentrating on the marketing of waterfront properties during the summer months would make more sense.

 

waterfront property google trends

 

Here's another one that isn't hard to figure out. Divorce filed....into rehab.

Comments (8)

Larry H Morris
Directors Mortgage - West Linn, OR
Larry Morris, NMLS 150073
Check your photo links. They don't appear to be working.
Apr 10, 2007 06:49 AM
Craig Smith
Re/Max Achievers - Frederick, MD
Frederick MD Real Estate

Photos/graphs are not linked.

Thanks

Apr 10, 2007 07:02 AM
Paul Anyanwu
RE/MAX SOLUTIONS - West Orange, NJ
CRS, SFR, Broker-Salesperson, Sales West Orange,NJ
Your photos are not linking correctly something may be wrong
Apr 10, 2007 10:14 AM
Craig Smith
Re/Max Achievers - Frederick, MD
Frederick MD Real Estate

Thanks guys! I did not see a problem initially but when I logged out and back in the images were not there.  It should be corrected now.

 

Apr 10, 2007 12:55 PM
Laura Warden Nordin
Century 21 Camco Realty - Albuquerque, NM
30-year Top Producer in Greater ABQ Real Estate
That "downfall" you mentioned is kind of a biggie for a lor of us. If you serve a small market, or a niche market, Google Trends is completely unhelpful. I'm not sure how many requests it takes to show up in the system, but it's pretty high. If anyone has any pull with the folks at Google (ha-ha), how about persuading them to lower the threshold a bit?
Apr 10, 2007 01:03 PM
Bob Carney
Taylor-Made Deep Creek Vacations & Sales - Mc Henry, MD
Licensed MD/PA Real Estate Agent
Interesting information.  I think you could use this even on the larger scale to see the overall trend.  It would have a trickle down effect.  Thanks Craig.
Apr 10, 2007 01:30 PM
PS Ha
Keller Williams Realty - Brambleton, VA
Thanks for this interesting blog.  I will certainly check the google trend for Northern Virginia. 
Apr 10, 2007 02:19 PM
Craig Smith
Re/Max Achievers - Frederick, MD
Frederick MD Real Estate
I agree Laura, if we could get that threshold lowered it would be a much more powerful tool. Anyone have good connections at Google?
Apr 11, 2007 10:32 AM

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