Real Estate Bloggers in the News

By
Managing Real Estate Broker with San Diego Previews Real Estate CA BRE# 01101958

"San Diego Business JournalBlogging has become a key marketing tool for real estate agents."

Michelle Mowad, a talented writer for the San Diego Business Journal, called last week inquiring about real estate blogging and the impact it is having on our San Diego real estate business and life. We talked about Web 2.0 social networking sites like MySpace and how blogging is such a natural communications platform for real estate agents and potential clients. We had a great discussion, and covered a broad range of topics including long tail searches, how Google loves blogs and how a busy Realtor finds time to blog (I arise earlier and have pretty much given up television). She also asked how I got my start in blogging, and I told her about Active Rain.

As we might expect, she was already familiar with our favorie real estate community!

And as so often happens when we openly share, we get more than we give. Michelle Mowad's article certainly proves the point. Her front page story for this week's San Diego Business Journal offers some choice nuggets of information for readers who might not appreciate the significance of blogging for real estate professionals and their potential clients:

  • The Blogging Systems Group estimates that 68 percent of all real estate agents will be engaged in blogging by the end of this year.
  • Real estate bloggers offer an alternative voice for interpretation of market conditions and trends.
  • Richard Nacht, CEO of the Blogging Systems Group says, "The internet is now the number one place where home buyers and sellers go for real estate information. If Realtors aren't found online, there's a good chance they won't be found at all." (But of course, anyone reading this blog already knows that!)

Also interviewed in this story were Rich Toscano,a real estate bear and financial adviser with Pacific Capital Associates and author of Professor Piggington's Econo-Almanac for the Landed Poor at Piggington.com --as well as San Diego's Herb Greenberg, a senior columnist and blogger with MarketWatch, a subsidiary of Dow Jones & Company.

Not mentioned in the final story was the starting point for so many real estate bloggers: Active Rain, of course!

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Ambassador
3,912,324
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Congratulations, Roberta. Great article - love the pic. I recommended this for a featured post...after all, it's worth bragging about.

Jeff

Apr 10, 2007 09:22 AM #1
Rainmaker
197,711
Roberta Murphy
San Diego Previews Real Estate - Carlsbad, CA
Carlsbad Real Estate and Homes
Wow! Thank you, Jeff.  Again, I wish there had been mention of Active Rain--the starting point for so many of us.
Apr 10, 2007 09:53 AM #2
Rainmaker
612,992
Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL
St. Petersburg FL - CRS CIPS CLHMS RSPS
Whether it's this blog, your own luxury blog, or Brian's blog  -  Congratulations!
Apr 10, 2007 12:55 PM #3
Rainmaker
311,264
Brian Brady
San Diego VA Home Loans/858-777-9751 - San Diego, CA
858-777-9751
I didn't see this, Roberta.  My congratulations are extended both here and there.
Apr 10, 2007 04:59 PM #4
Rainmaker
246,926
Gena Riede
Riede Real Estate, Lic. 01310792 - Sacramento, CA
Real Estate Broker - Sacramento CA Real Estate (916) 417-2699
Robeta, wow now I will return the compliment to you, Miss goddess...that is quite a coo.  Congratulations, you make us all proud!
Apr 11, 2007 03:21 PM #5
Rainmaker
197,711
Roberta Murphy
San Diego Previews Real Estate - Carlsbad, CA
Carlsbad Real Estate and Homes
Brian: I like your blog better. Much better!;-)

Gena: You still da Goddess!
Apr 11, 2007 04:13 PM #6
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Roberta Murphy

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