"Blogging has become a key marketing tool for real estate agents."
Michelle Mowad, a talented writer for the San Diego Business Journal, called last week inquiring about real estate blogging and the impact it is having on our San Diego real estate business and life. We talked about Web 2.0 social networking sites like MySpace and how blogging is such a natural communications platform for real estate agents and potential clients. We had a great discussion, and covered a broad range of topics including long tail searches, how Google loves blogs and how a busy Realtor finds time to blog (I arise earlier and have pretty much given up television). She also asked how I got my start in blogging, and I told her about Active Rain.
As we might expect, she was already familiar with our favorie real estate community!
And as so often happens when we openly share, we get more than we give. Michelle Mowad's article certainly proves the point. Her front page story for this week's San Diego Business Journal offers some choice nuggets of information for readers who might not appreciate the significance of blogging for real estate professionals and their potential clients:
- The Blogging Systems Group estimates that 68 percent of all real estate agents will be engaged in blogging by the end of this year.
- Real estate bloggers offer an alternative voice for interpretation of market conditions and trends.
- Richard Nacht, CEO of the Blogging Systems Group says, "The internet is now the number one place where home buyers and sellers go for real estate information. If Realtors aren't found online, there's a good chance they won't be found at all." (But of course, anyone reading this blog already knows that!)
Also interviewed in this story were Rich Toscano,a real estate bear and financial adviser with Pacific Capital Associates and author of Professor Piggington's Econo-Almanac for the Landed Poor at Piggington.com --as well as San Diego's Herb Greenberg, a senior columnist and blogger with MarketWatch, a subsidiary of Dow Jones & Company.
Not mentioned in the final story was the starting point for so many real estate bloggers: Active Rain, of course!