It's not everyday you hear about a home selling within three days, with multiple offers, and for over the list price of $1.3 million, in January! Michelle Minch of Moving Mountains Design in Pasadena took a vacant house and transformed it into a home buyers fell in love with!
1. People Don't Buy Houses; They Buy Homes
The number one reason a buyer purchases a house is because it "felt like home." It was warm, inviting and the buyer made an emotional connection with the home. When have you ever heard of an empty room described as warm and inviting? Sterile, cold and uninviting are the three most popular words to describe an empty room.
2. Without Furniture, There Is No Frame Of Reference
How big is the room? Without furniture it's incredibly difficult to tell the scale and size of a room. When the buyer does not have answers to their questions...they walk away.
What is this room for? Many times a buyer can't even tell if it's the living room or dining room in an unfurnished home. Don't keep them guessing. This only distracts them from considering the home as a purchase.
3. When A Room Is Empty, Buyers Focus On Negative Details
Can you imagine a brand new Mercedes without a paint job? Do you think people would notice the beautiful car or the missing paint?
It's so much easier to notice the crack in the wall or chip in the tile when there is nothing else to look at. Home Staging capitalizes on the positive aspects of a home, while de-emphasizing the negative aspects. This allows buyer's to make an emotional connection with the home.
4. Only 10% of Home Buyers Can Actually Visualize the Potential of a Home
Nine out of every ten people walking in your house have no imagination for the wonderful possibilities your home has to offer them. They just can't picture it. Don't let a simple thing like no furniture or limited furniture ruin your sale.
5. Paying For Two Mortgages Can Get Expensive!
Let's look at the facts: a vacant home typically takes twice as long to sell, and the longer something "sits" on the market, the lower the sales price*. Why risk paying two mortgages for a longer period, only to have the sale price lower than it would have been if you had had the home professionally staged!
*According to a NAR survey
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