Imagine being a real estate brokerage, association, or portal site that really wants to get involved in adding videos to strengthen your presence online . You have agents or members that have taken the time to learn about video and now you want to leverage the strength and brand of your site to share that content externally.
Oops....first you realize that someone has to be available to cut and paste embed codes into the website for all of those videos. And then you realize that, unless you invest in self-hosting the videos on your own server, any SEO value of a video widget points back to the hosting site rather than the page where the video is played. As far as we can tell, this is true for Youtube, wellcomemat, mixpo, any of them....
Where is the benefit to your organization with this approach? Answer: there isn't.
At Vidlisting, we've taken a far more organizationally focused approach. While cutting and pasting videos works well for the occasional video, it simply doesnt work for an organization that has a significant amount of changing video content. We've focused on helping orgs find beter solutions to the shortfalls in the Youtube-like channel managemnet process rather than on a flash video player. As a result, we have developed an easy yet powerful set of virtual video content management tools for organizations that mean you'll never have to cut and paste video player embed codes again...even if you are a listings portal or regional agency getting dozens of listings a day or more.
How Does Virtual Private Video Conversion And Hosting Work?
Virtual Private Video Upload means that your agents or member will use code branded for and running under your domain but delivered from our servers. Vidlisting handles all of the upload and conversion details of your videos and also delivers the converted content to your own player pages running in your own domain or widgets that you have placed in others. You'll control all of the SEO so that when your video is found in the search results, points to a page in you own domain and not Vidlisting.
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Videos are uploaded right into listings or widgets and available immediately after processing on your own player page in your own domain. We are doing this on several international broker websites and their agents simply upload listing videos and the video "automagically" knows whch listing and where in that listing to appear - since Vidlisting does video projects in multiple languages, the correct language offerings for videos also is dlivered to the pages in the example above. We also have real estate asociation that are putting their own content and member content online with all of the advantages that Vidlisting offers (large videos that start immediately when clicked and generally dont pause or buffer). Vidlisting has also developed video content management solutions to help organizations that do want to self host videos on their own servers but dont want to have to build a video conversion capability.
How Much Work Is Involved To Put On My Broker Site Or Listing Portal
It's fast, easy, and a growing number of real estate association and broker websites are using our approach. The whole technical part of the process involves adding five (5) or so lines of code to your web pages. We had a major local real estate association up and running in less than 30 minutes of time with the web developer. After that, you do nothing else with enbed codes. Also, note, that doing the design of your widgets and player page usualy takes a day or two on normal workload days.
How Much Does It Cost?
We are offering a 10% discount from now until the day after the NAR conference if you mention this blog post in your email. Pricing includes custom design/configuration of your player page and widgets as well as video uploads/conversions for all content uploaded to that domain.
Normal pricing for a corporate membership starts at a reasonable $1200/year per supported domain (or about $100/month). With the NAR conference discount, the total price works out to $1080. We accept almost all major credit cards. This is far less than the cost to an organization for building out and operating a self hosted video site. Your members or customers might never know that you aren't.
Tony
If you are on the staff of a real estate association, brokerage, or listings portal, call or email me now: tony@vidlisting.com / 1-360-362-1032
If you aren't, but want your organization to have these capabilities, forward the link to this blog post to someone that is
See Also:
Why Are We So Attached To The YouTube Model To Distribute Real Estate Video?
Why Trying To Manage Video Content Online Generally Sucks
Why Aren’t Video Channels More Like…Well…Channels?
Analysis Of Video Views To Sales Data Over A 6 Month Period For A Typical Real Estate Broker
How To Help Your Visitors Preview A Video That You've Uploaded
How To Add A Custom Video Widget To A Wordpress.com Blog
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