Real Estate Agent with Bankers Realty

How does someone become a stellar agent, producing millions of dollars in sales volume year after year?  Hard work and talent notwithstanding, many of the qualities and strategies required to be a top producer are readily outlined in best-selling real estate books such as "The Millionaire Real Estate Agent" by Gary Keller.  But can such cookie cutter approaches turn you into a top producer, and thereby a millionaire agent? Recently I had the privilege of chatting with one of California's top producers (who is also ranked in the top 1% of agents in the country).  I was eager to learn his secrets and tricks of the trade.  Having picked his brains for about an hour, I quickly realized that there are no quick panacea's for the growing pains required to become a superagent.  Indeed he had put in a lot of sweat equity over the past 20 years, and with a lot of determination, and a little bit of luck, he stands now as a proven warrior in this battlefield we call real estate.  What was the most salient teaching point from this one hour primer on how to become successful???

The most useful tip he gave me was to AUTOMATE EVERYTHING.  That's right, just when you start achieving some semblance of success, you need to have your tried and proven systems AUTOMATED.  From farming tasks to balancing your budget, all your systems should be as easy to replicate and with the same accuracy and quality.  This way you spend 90% of your time doing the 10% of the really important tasks that will generate business for you!!!  Very simple approach, but it will send you on your way to BECOMING AN AUTOMATIC MILLIONAIRE.

Anyone else with useful tips, please feel free to share with us.

Check out my website for more ideas:





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Knef Lizaso
Bankers Realty - Palos Verdes Estates, CA
Apr 24, 2007 05:43 PM #12
Earl Sorrells-Palmdale
Coldwell Banker Hartwig - Palmdale, CA
"The Pearl", Rosamond, Lancaster
I am working on this as we speak.  I am having a hard time getting people to give me their email address so I can send them things from time to time.  Time management is the key.   I am learning how to do this.  Thank you for your post.
Apr 24, 2007 05:52 PM #13
Gwendolyn Wrigh
Victory Virtual Solutions - Beaufort, SC
Victory Virtual Solutions
As a virtual assistant, I submit that the most economically feasible means of maximizing your time and resources is to partner with a top-notch virtual assistant!
Apr 27, 2007 11:37 AM #14
Brian Schulman
Coldwell Banker Residential Brokerage, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552

Automation is indeed the key.  I first realized this years ago when I read "The E-Myth" by Michael Gerber.  The secret is systematizing everything so that each task can be accomoplished by yourself or another person without loss of time or inconsistency of details.

Having said that, It's still a hassle every day to improve my systems while the needs of everyday business interfere.

Gwendolyn - I'm quite sure you're right about maximizing time and results by using a good virtual assistant.  As soon as I can organize a decent checklist of what I need done, that's exactly what I intend to do.

Apr 28, 2007 01:33 AM #15
Brian Schulman
Coldwell Banker Residential Brokerage, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552
Knef, your "Automatic Millionaire" blog title is a great example of a compelling title to draw people in - including me!
Apr 28, 2007 01:36 AM #16
Joyce Heffner-Williams
Keller Williams Clients' Choice Realty - Monument, CO
Owner/Broker/EcoBroker - Monument Real Estate

Check out the Millionare Real Estate Investor next!  Well rounded approach to life and investing.

The key is systems and refining those systems as you learn.  Then sell your business and retire!

Apr 28, 2007 04:08 PM #17
Ron Lipscomb
EXIT Realty - Juno Beach, FL
Knef - interesting.....good post.! i'm just starting out, so automation, though a long ways away, makes sense.  ron
May 08, 2007 01:55 AM #18
Gary J. Rocks
Juba Team Realty - Jefferson Township, NJ


Thanks for posting that information, its easier said than done. Some of the best trainers will tell you exactly what your top guy told you. Being able to put systems in place and having the ability to replicate yourself so you can spend time doing everything that your good at to get income.

May 08, 2007 09:13 AM #19
Kaushik Sirkar
Call Realty, Inc. - Chandler, AZ
Becoming the superagent - lots of hard work and perseverance.  Won't happen over time.  Very good advice on the automation thing, thanks!
May 08, 2007 09:40 AM #20
Steven Shewell
Primary Residential Mortgage, Inc. - Ephrata, PA
The Mortgage Maverick
Without systems in place, you can't hope to achieve the stratosphere of success.  Thanks for the tips.
May 08, 2007 11:54 AM #21
Chris Lengquist
Ad Astra Realty - Olathe, KS
Kansas City Real Estate Investing

Systems are very good and necessary.  In the beginning, however, it's old fashioned work ethic.  I've had to start my business twice.  Once in Tulsa.  Once in Kansas City.  The second time in KC I had systems and models.  Big deal.  I still had to do all the work. Roll your sleeves up.  Strap your boots on.  Go to work.  And good luck.  You can do it.


May 08, 2007 01:05 PM #22
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA
This is great. If only I could get organize I know my day would be easier and more productive. I have been looking for a form that I need to get sign this morning. Systems and check list is the way to go. Now a days, really there is no excuse other than setting them up with use of computers. Great Post and thanks.
May 08, 2007 11:50 PM #23
Rob Robinson- Lehigh Valley PA
Bertrum Settlements (Title & Abstract) - Allentown, PA

I find people (many - not necessary most) use checklists, and truly disiplined plans..for about 2-3 weeks, then fall back into old habits.



Normally when 'problems occur'.  It's tough to plan for intangibles, but critical - you get back on track AFTER you clean up a mess.  "Failing to manage time in hindsight for one day - is not a disaster".... failing to get 'back on the plan'....could be.

May 09, 2007 02:45 AM #24
Dan Allred
Allred Realty - Thousand Oaks, CA

I am not there yet so no comment however one would think it is automation and consistancy in everything you do mixed with some faith in the one that gives it all!

May 09, 2007 09:11 AM #25
Tracy Santrock
Fonville Morisey/Santrock Realty Group, Inc. - Cary, NC
Raleigh - Cary Realtor/Broker In Charge
Ok. I'm completely automated.  I have a mobile printer, notepad computer equipped with signature pad, wireless data accesss from my car, etc. and I'm still not a millionaire.  Great suggestion but I think there is a bit more to it!! It's definitely here and now but skills are also play a big role.
May 09, 2007 10:11 AM #26
Tamara Inzunza
Realty One Group Capital - Alexandria, VA
Close-In Alexandria and Arlington Living

Automate - drip campaigns

Delegate - the use of assistants/staff/virtual assistants

Consistency with prospecting and follow-up.


May 09, 2007 11:49 AM #27
Don Wilson
Florida Real Estate Center - Clermont, FL

I think you must realize what the cost of success is and do everything in your power to start paying the cost. Systems are crucial and I am working on them daily to get them better and better.

Advice to myself is Follow up and then Follow up some more.

May 09, 2007 12:36 PM #28
Denise Dreyer
Ramagli GMAC - Yardley, PA


Either automate everything, hire an assistant, and have a variety of templates available for flyer designing. 

May 10, 2007 05:29 AM #29
a b
c - Milford, PA
Good post. If you come across something that really helps you (as far as a program to create mailings, etc) please keep me in mind.
May 10, 2007 08:27 AM #30
Beth Riegger
Keys 2 Success - Brooklyn Park, MN


Great post, I love technology and automation.  Anything I can do to make my life easier is always a plus for me!!  Does anyone want to start a new thread on their different ideas on automating?  What kinds of things are you doing in automation?  I know someone mentioned drip campaigns which is fantastic, I have several of them running right now.

Let me know, I'd love to brainstorm with you all, I feel like I'm in excellent company :)


May 10, 2007 08:58 AM #31
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