Eastern Shores North Miami Beach - Waterfront Pool Home with Boat Dock (786) 406-1757

Mirela, Thank you :)

You are right!  I completely forgot to include the price. What do you think, should I include it now or should I let a potential buyer get curious first and perhaps fall in love with it and inquire about the price?

Any comments, thoughts -anybody?

Thanks for your input again.

Keep in mind though that when dealing in the high-end, luxury property market, property owners sometimes even require the professional real estate agent not to disclose price publicly and not to even disclose exact location in online and printed ads (not to mention "no" signage on the property, sometimes even mandated by the Homeowner's Association). 

Also an all new law that went into effect on June 1^st, 2008 in Florida eliminates mandatory price disclosure on real property sales in Florida. HB 7019 states that sales prices shall not be recorded or otherwise become a public record, and shall be kept confidential.

Point2Agent allows for price-input onto their property-link Website:

http://www.sunnyislesbeachbroker.com/North_Miami_Beach/Florida/Homes/Southeast_Florida/Eastern_Shores/Agent/Listing_2036377.html

But, not on their Virtual Tour Website:

http://www.sunnyislesbeachbroker.com/Listing/VirtualTour.ashx?listingid=2036377

Point2Agent members have no control over this pre-set code.

For continued discussion purposes:  Leads are the Name of the Game, aren't they!

It is very unlikely that a Realtor will secure a property sale or get a signed listing as a direct result of an online ad or new listing posting. Online postings are designed to generate LEADS. With that in mind, when designing an online ad it should be done in a fashion to simply generate a lead. Ads should do one thing and one thing only:

•         Must be seen by potential prospects, and

•         Must cause them to react in some way

Now Active Rain is a great tool to obtain high-search engine rankings for listings and therefore generating leads.

And what I am attempting to accomplish with our Active Rain property listing ads is to have a potential reader pick up the phone, send out an email, request a report, visit our websites or schedule a showing. If my ad only causes a potential prospect to chuckle, pause in his thinking, admire my layout - it is not doing its job.

Any ad that does not elicit the desired action is an absolute waste of time and, if paid for, even money.

My effective ads are written according to a simple master formula:

•         Attract the attention of a prospect

•         Maintain a prospect's interest

•         Cause a prospect to desire my offer

•         Ask a prospect to take an action

If my ads are not read, they won't stimulate any sales; if they are not seen, they cannot be read, and if they do not command or grab the attention of a reader, they will not be seen.

Now I have responded to you before that for the first time I forgot to include the sales price for this particular listing on Active rain, but not on other Blogs like http://www.sunnyislesbeachbroker.com/blogs/katerina_brosda/default.aspx for example. An oversight. But, what happened with this post is fairly interesting: The Active Rain post generated more direct email requests than usual from prospects! 4 emails asked the same question as you did: "What's the price?" which prompted me to ask other Active Rain users in a follow-up post: What do you think? More than ever the new listing post caused readers to REACT, based on the fact that I forgot to include the sales price in the online Blog post.

4 leads were generated based on that oversight...

Anybody else has any experience with online posts and what works better? More information or less information to cause a prospect to react and turn into a LEAD?