What is home staging? It is preparing the home to sell in the seller's time frame and budget. It is de-personalizing the home, making it more neutral, so the largest number of buyers can imagine themselves in the home. It is creating sort of a "model home" appearance that looks beautiful and appeals many different tastes. It plays down the individualized decorating and plays up the architecture and good points of the home--what the buyer is really buying. There are million dollar homes that are decorated exquisitely, but they are in a certain, limited design style that leaves most buyers in the dust. Victorian and Louis XVI come to mind. They are a limiting design style that most buyers cannot relate to, and therefore they can't relate emotionally to the house. They pass it up.
Realtors, make it a policy to stage every listing you get so that you can fulfill your fiduciary agreement with the seller to get the most money for the home possible. And a plus for you--YOU get a bigger commission and spend less money on advertising and other expenses. It's a win-win situation!