According to StagedHomes.com research, staged homes sell on average 50% faster, and for anywhere from 3-10% more money. It works! Also, an investment in staging costs far less than a price reduction. Let's face it, in today's market, most homes will never get offers for MORE than the asking price. So, once the price is reduced, that is less money in the seller's pocket. On the other hand, instead of losing, say, $10,000 in a price reduction, spend a small fraction of that money to stage the home and make it look great, setting it apart from others in the market. The sellers will get more for the home than they would have had they reduced the price. It is the best investment the seller can make to sell his home quickly and for top dollar.
What is home staging? It is preparing the home to sell in the seller's time frame and budget. It is de-personalizing the home, making it more neutral, so the largest number of buyers can imagine themselves in the home. It is creating sort of a "model home" appearance that looks beautiful and appeals many different tastes. It plays down the individualized decorating and plays up the architecture and good points of the home--what the buyer is really buying. There are million dollar homes that are decorated exquisitely, but they are in a certain, limited design style that leaves most buyers in the dust. Victorian and Louis XVI come to mind. They are a limiting design style that most buyers cannot relate to, and therefore they can't relate emotionally to the house. They pass it up.
Realtors, make it a policy to stage every listing you get so that you can fulfill your fiduciary agreement with the seller to get the most money for the home possible. And a plus for you--YOU get a bigger commission and spend less money on advertising and other expenses. It's a win-win situation!
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