Over the past several weeks I have had several posts and comments on posts referring to my STEALTH SITE.
I can't say I am not surprised at the number of negative comments I have received from people saying that I can't or shouldn't do that. That it is unethical, or forbidden, or whatever other excuse they have.
Jim and GARY were both quick to say I was doing something wrong, and quote the bylaws. First of all, let me say I do appreciate their feedback, I think it's good that we have healthy discussion, that being said, if you have your broker name and state of licensure on the web page, you are good to go.
There are also those who say stealth sites and drip campaigns don't work any more. This simply isn't true. You have to be EXTREMELY POLITE with your follow up, and ask for permission for continued follow up, but if you do, you will create good prospects.
This is nothing new to me, anytime I do anything that gets results, I noticed there is a certain "doughnut eating" element of the real estate industry that likes to put down anybody else's ideas for fear they will have to get up off their chair and actually do something to earn their living. These people are generally resentful of innovators, producers, and of others that have idea's and attempt to put them to use.
I will be the first to admit, that most of my idea's fail. But than again the same can be said about most of EDISON's Ideas. Edison once said (I am paraphrasing and not quoting) "I didn't see the 9999 times that my lightbulb didn't work as failures, but as successes in learning yet another way that would not work"
When I first started working as a loan officer, I was criticized by real estate agents for helping FSBO's. I was told I was making it harder for them to get business by competing with them. The truth was... I was doing the opposite. I was generating and incubating leads for the few agents who were actually loyal to me. I had dozens of ideas and programs that I implemented, many of which I still use today. I was often surprised at how reluctant agents were to learn new ideas, or think outside the box. I became so frustrated that I got my real estate license to implement my ideas, originally thinking I would still generate business and give it to agents, who would in turn give me loans. I now sell more real estate than most of the agents I started out trying to get business from, and still in the real estate community both locally and here on ACTIVE RAIN, the masses look for reasons why idea's won't work.
I have learned that there are NO MAGIC SECRETS in real estate. I can share my idea's with everybody and it won't hurt my business or production at all for two reasons.
REASON #1 - People are LAZY. - You can tell them step by step how to create a million dollar business, and even if it's a proven successful business plan, they will not put forth the effort to implement it.
REASON #2 - There IS enough business to go around! - Because of reason #1, there are only a few agents that will do what it takes to make it. They will do the same things you are doing whether you share information with them or not, and there is enough business for the good agents to all make a good living. Sharing will only speed up the process for them, and for you, as they also share their ideas.
My stealth sites are ethical, comply with rules and laws AND are effective.
Here is a screen shot of one:
You will notice the disclaimer at the top of the page, giving brokers name and state of licensure.
Here is a bit of advice for any newbie, or anyone wanting to take their business to the next level...
Never take advice from someone who's rear end is the same shape as their chair. It' didn't get that way overnight.
Ingore the NAY SAYERS and the NERVOUS NELLIES and the DONUT EATERS in our business, and go out and make some money!