SEO Session 1 - Back To The Basics

Services for Real Estate Pros with Get It Done For Me Virtual Services DRE# SL641317


SEO Session 1

This is the first in our series of SEO sessions for your blogging and website success. If you read my post about doing this series on SEO than you should be ready to start.

Please remember that this is back to the basics, excellent for newbies and yet a great review for veterans. You will pick up some new SEO techniques also.

What is SEO?

SEO stands for Search Engine Optimization. I define SEO as getting to the top of google and staying there!

There are two different kinds of SEO- there is SEO designed to get Organic traffic and then there is Paid or Off Site SEO techniques.
Ideally you will want both to be optimized on your blogs and websites. SEO that will help your business is SEO that gets you to achieve long term Page 1 placement on the search engines.

What is your goal for SEO?

The main goal should be that you get to the top of the search engines and stay there. Dropping back down and up is not going to benefit you in the long run. You want to get your position and then stay there keeping your sites and blogs at the top. You want to establish long term success now so as the face of Real Estate marketing changes you are situated in a place where no one can knock you off. SEO Techniques for Beginners

The only way to accomplish this goal is by applying well thought out activities repeating them over and over again. A lot of people say to me, but this takes so much time. If you are one of those people ask yourself how long did it take you to make a name for yourself in your community. Did you just become well known overnight? I know for me and Nestor it took years of very well thought out and planned marketing activities to establish ourselves in our town as credible and well known agents. It is not any different online. There is no such thing as instant success.

The biggest problem I have with agents that are not on Active Rain, for those on AR know better, is that they think all they have to do is set up a website and then just leave it at that and the people will come and calls will start coming in. When they start on Active Rain, they fill out their profile and then just leave it there thinking someone is actually going to call them based on 'all about the agent' fluff. Then they will be the first to say, " This internet stuff doesn't work." Well, Dugh! There is no free lunch even on Active Rain and on the Internet in general.

Now you can pay for SEO work to be done on your sites and blogs. But I strongly urge you to learn all you can about SEO before you hire people to take care of it for you. If you don't understand about SEO how do you know that company or person is providing you with proper optimization? We have been there, done that, and got screwed. So don't repeat our mistakes. Take the time to learn this stuff and then you can delegate it all you want because you will then be able to check on the actions they take for your SEO and you will know if someone is scamming you or really working to get you on top.

So what is your goal for your internet presence? What is your goal for your business online? Your homework assignment for this week is to sit down and figure out what do you really want out of being on the internet. Specify your goal into dollars and cents, into tangible goals. How does your internet marketing plan fit into your overall business plan? How much of your business do you want to come from the internet?

  • Who is your market? 
  • Who is your audience? 
  • Who do you want to connect with? 
  • What is your niche? 
  • Who is your ideal client?

Do you want sellers to call you and ask you to list their property? Do you want buyers to call you and say that they want you to find them a property?

Write down who your ideal client is, what do they do, where do they live, why are they moving into or out of your market.

This will become your SEO blueprint.

The biggest mistake that agents and online marketers make is that they do not know who their audience is. Without knowing this information you will not know how to go on to the next step which is researching and collecting your keywords. When I first started blogging on Active Rain I knew exactly who my market was. I knew that I wanted sellers to call us to list their properties for sale who would  not be concerned with our commission rate, not argue over the length of our listing agreement and who would list over the phone and email. I knew that I wanted agents and mortgage brokers who want to take their business to the next level- to call me and tell me they wanted to hire me as their coach. This is exactly what our SEO strategies have produced.

You can come back to this post and write your goals into the comment section below of you can keep it to yourself.  Just make sure you do it before next week's lesson on SEO. This is the starting point of your SEO sessions. My goal is to have the SEO Sessions online on either Wednesday or Thursday each week. So stay tuned for more SEO sessions.

P.S. Self- Promotion ( don't read any further if you do not like self promotions) There were some agents who were not able to get into my coaching program because there were no more coaching slots available. However, I was able to switch around a couple of my activities and delegated a few more tasks which has given me the ability to open up my coaching time slots to be able to fit in 5 more clients. Hurry, because these slots do fill fast and we are on a first come, first serve basis.

Katerina Gasset Subscribe to my Blog

Katerina Gasset Real estate coaching

Katerina Gasset, CIPS, Realtor ®, Business and Life Coach, Speaker and Author. Reach Katerina at: 561-753-0135

Disclaimer:The information provided herein is supplied by several sources and is subject to change without notice. Wellington Homes Blog does not guarantee or is any way responsible for its accuracy, and provides said information without warranties of any kind, either express or implied. Entries on Wellington Homes Blog represent the opinions and ideas of the author(s). Wellington Homes Blog does not express the views of International Properties and Investments, Inc or those of the broker.

Copyright © 2008 By Katerina Gasset, All Rights Reserved.*SEO SESSION 1  * Contact Katerina Gasset for Customized Business and Personal Coaching


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Technology & Tools
Blogging & SEO
Internet Lead Generation-How Best To Capture Your Audience
Real Estate Technology
Real Estate SEO
Turning Technology into Sales
website seo
active rain community support
seo for blogging
active rain seo tips
seo coaching
seo session 1

Spam prevention
Show All Comments
S Baker

I just started in Active Rain. Seems to be quite a bit of information here. I am going to start with your series on SEO. Thank you for sahring your information.

Nov 20, 2008 01:48 AM #62
Scott Baker Coldwell Banker West Shell - Liberty Township, OH
Realtor Homes for Sale in Cincinnati, West Chester, Mason, OH Area

I just started in Active Rain. Seems to be quite a bit of information here. I am going to start with your series on SEO. Thank you for sahring your information.

Nov 20, 2008 01:52 AM #63
Marian Gregor-Ann
Keller Williams - Ann Arbor, MI
Arbor area Real Estate

Katarina, OK. Off to do my homework, then on to session #II.  Thanks for the series.

Nov 22, 2008 06:46 AM #64
Thomas McCormack
Resources Real Estate - Rumson, NJ


I opted this year to not attend my local realtors convention and instead focus on learning something of substance on AR.  Thanks for providing the opportunity. I've done my homework and look forward to the next lesson.

Dec 11, 2008 09:11 PM #65
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Thomas-  I am on lesson 5 now. Go to my new post, session 5 and it has all the links for the other 4 lessons so you can get caught up to where we are. You made a good decision, must more useful info on AR.

Dec 12, 2008 06:42 AM #66
Robin Moffitt
Gold Star Realty, Inc. - Nampa, ID
"Gold Star Service....Gold Star Results !"

Thank you so much.  I would love to be coached by a person who has obviously 'been there' and is 'doing' that!  I am just getting started and need so much help it's almost embarassing...I've been in this fabulous business forever and need to 'buck up' and get into the web..EVERYONE ELSE IS...MIGHT AS WELL DO IT TOO...I LOVE IT! 

Dec 23, 2008 12:32 AM #67
Mara Hawks
First Realty Auburn - Auburn, AL
Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL

Thanks for sharing /spelling out/ illustrating / educating about SEO. I absorb so much more with my right-brain, and often find explanations flying over my head. I so much appreciate your brilliant style that suits me! Very grateful!

Jun 11, 2009 12:54 AM #68
Dona Reynolds
Berkshire Hathaway Home Services Stein Summers - Saint Joseph, MO
St. Joseph MO

Katrina!  I'm way behind (as usual) but Tami just recommended I take your course--so HERE I AM. 

Sep 24, 2009 03:58 AM #69
Konnie Mac McCarthy
MacNificent Properties, LLC - Cobb Island, MD
Broker/Owner - VA & MD "Time To Get A Move On!"

excellent post..thank you for taking the time to teach this stuff... for those of us who are lost..on to the next post

Oct 02, 2009 03:45 PM #70
John Occhi
Mason Real Estate - Temecula, CA
SRES,CPRES.ePRO - Temecula-Murrieta CA Real Estate


I am in the process of putting together a 30 minute class for my Local Board (Hemet San Jacinto Association of REALTORS -HSJAOR) in February on the topic of ActiveRain.

Looking through numerous posts and of course I like what you have and plan on using some of it before I am done.

Thank you for your generosity in sharing this great information - hopefully, when I am done, I'll be able to bring a few new members in.

Merry Christmas,


Dec 13, 2009 03:27 AM #71
Dan Quinn
The Eric Steart Group of Long & Foster Real Estate - Silver Spring, MD
Dan Quinn

I am looking forward to your SEO webinar Katarina.  I am sure it will be a mind blowing experience!

Apr 15, 2010 02:30 PM #72
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Dan- Thanks for registering. Yes, you will learn a lot. Even people who suppose they are doing it all right are surprised when they make the changes I tell them to make. I am going to write a post about one of the agents I coach, hopefully this weekend. Stay tuned. 

Apr 15, 2010 02:49 PM #73
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Comment #74 is a spam comment. Don't go to his You Tube Channel it is about some credit card stuff, I reported him but I can not delete his email until the AR staff checks it so they can lock him out. 

Apr 16, 2010 02:25 AM #74
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

Homework assignment completed. Ready for the next phase...I hope!

May 24, 2010 12:11 PM #75
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

William! Oh I know you! I did not put the name to the face until just now- I am SO excited to have you in my class. Were you not the one that I was encouraging to go and interview your local businesses? 

May 24, 2010 01:30 PM #76
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Katerina - I was brought here via Ruthmarie Hicks' blog (who coincidentally I met in real life a few weeks ago - at an appointment for one of her clients).  I'm so excited to learn from you.  I'm not a realtor.   I own my own flooring store (Floor Coverings International - hardwood, carpet, tile, Sand & refinish) so hoping I can search & reapply the principles for my business.

I've just been informally dabbling in some of this which has definitely helped my google search rankings and in turn led to real leads and real business.  I would like to optimize it further.  Trying to be a sponge here.

Jul 03, 2010 12:06 PM #77
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Debbie- How exciting! Nestor sold floor coverings, carpet, tile, wall coverings in Houston back in the 80's. He was Millikan's ( spelling?) top sales person in Houston! Of course you can apply the same principles. We help all types of small businesses and entrepreneurs. In fact, we were just hired to help a dermatologist with his SEO for his local search. 

Keep on reading my posts about SEO. Katerina

Jul 03, 2010 12:19 PM #78
Dave Brose
Unlimited Sotheby's - Boston, MA

As newbie I searched for SEO Basics and found this . I think i will start this "course" today and see if i can get rid of some of my rookie shine.


thank you this community is incredible

Aug 09, 2010 01:11 PM #79
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Dave- It can feel overwhelming at first. I suggest you take it one step at a time. Just don't give up. :) Katerina

Aug 10, 2010 12:26 AM #80
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Katerina-  I have no idea how I missed this series two years ago.    I wasn't very actice then at all.  I am excited to go through the seies now, and learn.  Debbie and I were discussing your series last night, and so I decided to really pursue it all now.  Thanks so much!

Oct 10, 2010 02:42 AM #81
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Katerina Gasset

Get It Done For Me Virtual Services
Search South Florida Homes!
Spam prevention

Additional Information